Brand, Marketing & Business Strategist, Creative Director
San Francisco Bay Area
Brand, Marketing & Business Strategist, Creative Director
San Francisco Bay Area
Deutsch, 日本語 : OK
strategic thinker, storyteller, positioner, articulator, creator
I build successful brands and solid brand experiences and I love what I do. I have helped entrepreneurs, small companies, Fortune 500 companies, and global companies tell their stories through successful brand, visual identity, marketing advertising, and social strategies.
In the past 17 years, I have held director and executive advisory level roles for brand and marketing strategy on both client and agency sides, and enjoyed every single one of those roles. Frequently invited to speak at universities. Equally expert as Creative Director, Executive Producer, Account Director or other brand/ marketing/ creative strategy.
Russell’s goals include building a great team of visionary & savvy brand heroes to deliver innovative strategy, design, and message solutions that win customer loyalty. From strategic marketing & brand development, interactive experience, designing creative, to leading & mentoring the team—I offer a full range of creative & strategic service skills to help companies grow & prosper.
Creative successes include marketing, advertising and branding for such organizations as Landor Associates, FCB San Francisco, L'ORÉAL Japan, AT&T Japan, the San Francisco Asian Art Museum, Ziff-Davis Publishing/ Smart Business Magazine, ZDNET, TechTV, Hewlett-Packard, Palm, Rainforest Action Network, the Grateful Dead, Pink Floyd, the Brady Bunch, Fetzer, Fujitsu Japan, Ikonic Interactive, Red Dot Interactive, N.E.T., Geffen Records, Bank of America, Charles Schwab, Sun Microsystems, E*Trade, Cylink, KM Disney, Inc., Emirates Airlines, McDonald’s, CNN Headline News, more...
Branding & visual ID
Brand management, strategy & architecture, visual identity & guidelines
Creative direction, design/ all creative services (video, print, web)
Consumer behavior, acquisition, retention strategies
Copywriting, slogans, taglines, stories, ads
Client account management
Discovery/ strategic planning
Business development & opportunities
Marketing strategy, communications, positioning, competitive analysis & planning
Team resource management
User Experience/ Interactive
Branding, design, visual identity. Connecting with other brand tribes. Music (my band), swimming, surfing, Muay Thai, Japanese and German languages.
Taproot Foundation, Brand 3.0 Group Manager
Graduated Magna Cum Laud from San Francisco State University with a BA in International Business/Relations and Japanese Language. Prior, Russell earned his AS from Santa Rosa Junior College in Electronic Technology and Industrial Design. Russell was awarded 2003 Businessman of the Year by the Congressional Business Advisory Council in honor of Top Business Leaders in the United States, and received the National Leadership Award as part of his role as Co-Chairman.