Vlad Lodzinski

Current

Visiting Professor, Media Faculty at University of Bedfordshire
Chief Creative Officer, Broadcast & Marketing at LP33.tv

Past

Director at Skee Media (Sole Proprietorship)
Co MD at MC3 Global
Creative Director, Head of Development, at DITG (Gaming & other)

General Manager at The TV Group
Director of Programming at Universal Studios, Sci-Fi Channel UK
Launch Consultant, Exec Producer at MTV
Commissioning Editor & Production Executive at UPC tv
Development Producer at LWT
Director of Programming at Atomic TV
Senior Producer at MTV

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Education

London Metropolitan University

Recommended

4 people have recommended Vlad

Connections

239 connections

Industry

Media Production

Websites

Vlad Lodzinski’s Summary

A pioneering and creative Media Executive; an expert in TV and video rich cross-platform entertainment formats, content & delivery; strong knowledge of the strategic, business, technical and logistical processes involved in making success in the competitive multi-platform media & TV environment. A leader: dynamic; determined; lateral thinker; motivational; visionary.

Vlad has now taken his creative, production, entrepreneurial and operational skills to the video-centric music business LP33.tv which launched in beta at the end of 2008 to much acclaim in the press. The site is developing and establishing itself aggressively and quickly.

Vlad is an experienced Executive, having launched channels (creatively, operationally, commercially) for both large conglomerates (MTV, UPC) in the UK and in Europe, as well as smaller, entrepreneurial businesses. Vlad has also had a number of high profile creative roles at companies as diverse at LWT (ITV), Universal Studios and The Betting Channel (Avago). Vlad has also worked entrepreneurially with a number of new media ventures as well as acting as a consultant.

Vlad Lodzinski’s Specialties:

• Expert & Visionary in disruptive Digital Media
• Entrepreneurial Business & Creative Leader
• Broad knowledge base for strategic overview
• Executive Producer, Creative & Fiscal
• Expert in trans-national & international projects
• Media project development & channel launches
• Multiple Creative disciplines, tech. knowledge
• Team Leader, Motivator & Trainer

Vlad Lodzinski’s Experience

Visiting Professor, Media Faculty

University of Bedfordshire

(Educational Institution; Higher Education industry)

February 2009 — Present (6 months)

The University of Bedfordshire has one of the leading Media Faculties in the UK. My role includes; assessing Graduate and post Graduate courses; giving student lectures; work with the University on research projects, and to act as an international ambassador for the Faculty.
Chief Creative Officer, Broadcast & Marketing

LP33.tv

(Privately Held; Music industry)

September 2007 — Present (1 year 11 months)

Joined this revolutionary music start-up whilst pre-funded and was instrumental in shaping the offering, taking a lead role in launching the site and its US/LA HQ. The site soft launched Oct 08. As de facto right-hand to the CEO I lead a number of cross-business initiatives, including partnerships and business development on top of being instrumental in general management and development. Worked closely with the CEO on a successful Series B funding placement of $6 Million (US/ Silicon Valley) and have been instrumental in the ongoing development of strategy. The site was launched on time, under budget and is currently on track with the business plan with a recent 300% traffic growth.

Day-to-day specific responsibilities include:
All editorial inc. ‘TV channels’ / TV programming and in-house production operation; programming syndication, IPTV Channels, VOD etc; guiding the consumer offering; Marketing & PR (viral, traditional, events etc) ; Brand and Site creative; Business Development; planning and executing the upcoming international roll out; all consumer facing areas.
Within 3 months of launch my programming was being carried by 3rd party TV networks.
Director
Skee Media (Sole Proprietorship)

(Sole Proprietorship; Myself Only; Media Production industry)

October 2006 — January 2008 (1 year 4 months)

Skee Media Consultancy: Interim Management; start-up incubation; Creative & Format Agency. Working in Digital & ‘traditional’ TV Media; strategy, delivery & content. Consult on Central & East Europe media & also act as a Media Commentator. Current: Project Lead on a pre-revenue web 2.0 music proposition.

Projects include: platform agnostic/TV entertainment as well as traditional broadcast (inc. formats); web: broadcast, publishing, social networks & music; mobile video; film; live events; business dev.

Clients inc. Extreme Sports Channel (ChelloMedia), Wired Sussex, Deluxe.tv, Japan Films, Blue Wolf Films, other high profile TV companies and a number of smaller businesses and start-ups.
Co MD

MC3 Global

(Partnership; 1-10 employees; Broadcast Media industry)

2004 — September 2006 (2 years)

Product ‘Play Platinum’ is a global online, web TV and satellite TV based entertainment gaming product with associated retail, accounts and CRM back office. I developed the product; creatively; operationally; budgets and all systems from technical infrastructure & web broadcasting through to marketing strategies, investor documentation & conference presentations etc

Created sophisticated BP and successfully raised significant phase 1 funds with Ariadne Capital. Signed multiple distribution agreements (multiple platforms inc. IPTV) and brought it to launch readiness. Originally I launched MC3 as a consultancy with clients inc. Motorola and William Hill.
Creative Director, Head of Development,

DITG (Gaming & other)

(Broadcast Media industry)

2003 — 2004 (1 year)

A wide ranging role reporting to the MD, involved in all aspects of restructuring, running and growing an expanding gambling interactive business, covering the areas of TV, iTV, eTV, mobile and internet.
Responsibilities include:
• Development: Interactive applications, web TV, mobile products as well as formatting and reformatting of enhanced TV formats (also delivery and associated logistics).
• Business Development: Develop, negotiate and manage on-going partnerships (UK focused).
• Run a focused Marketing and Customer Services team (10 people) with an emphasis on direct customer contact (CRM) based on sophisticated data mining of interactive information.
General Manager

The TV Group

(Public Company; 51-200 employees; YOO; Broadcast Media industry)

March 2002 — October 2003 (1 year 8 months)

Day-to-day manager of this start up iTV broadcaster & web retail business. Focus was on the launch of an innovative channel on Sky and building a web business. Many of my concepts later widely copied in this iTV sector.
Responsibilities included: Creative/Business strategy, BP dev, iTV & web development, commercial deals (Sky), content production and acquisition, staff manager.
Director of Programming

Universal Studios, Sci-Fi Channel UK

(Public Company; Broadcast Media industry)

2003 — 2003 (less than a year)

Overseeing Film/Programme Acquisitions & Scheduling Teams for the UK & SA Channels. Attend MIP; negotiate with suppliers including major & minor studios; Universal; 20th Century Fox; Troma etc
Launch Consultant, Exec Producer

MTV

(Public Company; VIA; Entertainment industry)

2001 — 2001 (less than a year)

Projects included:
3 new prospective channel launches, including all aspects (from regulatory, through technical & content) of MTV Israel and other emerging markets;
Creative overhaul of structures & programming for MTV North, inc. interactive formats.
Commissioning Editor & Production Executive

UPC tv

(Public Company; LBTYA; Telecommunications industry)

1999 — 2000 (1 year)

Creatively & logistically ran all TV productions in Poland & the UK for the station which became the platform’s best performer. The (re)launch of the channel, increased audience share from1% to 3.5%, whilst shows like my ‘telenovela’ peaked at 6%. Series repeated on terrestrial were always hits. I reported directly to the channel MD, oversaw an in-house tea of 30 and managed productions through a number of companies.
Development Producer

LWT

(Broadcast Media industry)

1998 — 1999 (1 year)

Reporting to Bob Massie and Nigel Lythgoe, my role was to help LWT develop expertise in youth and multi-channel. Worked on, and pitched a years worth of offers to ITV & others – this included initial work on Popstars, as well as a number of other successes. Production credits inc. ITV2 Launch, ITV producer MTV Awards 1998, pre-production of two Ch.4 youth docu-soaps & Millennium Events.
Director of Programming

Atomic TV

(Broadcast Media industry)

1997 — 1998 (1 year)

‘Hard’ launched the station, moving from a weekly programming block to a full blown 24 hr channel.
I took Atomic from 7th to 2nd in the Polish cable music market, just behind MTV. Direct report to MD.
Responsibilities included:
• Strategy; programming, music; branding & marketing (on/off air), future business & creative direction.
• Control of; content, schedule, commissions, in-house production team (35) & branding
• Created; Business structures, department structures, western working methods & training programmes
• Separately I also worked for Atomic shareholders on numerous occasions, including on the BP, and the productions for, a start-up terrestrial station in Romania.
Atomic TV was a music & youth entertainment station founded by Bob Geldof & US entrepreneurs, in conjunction with Planet 24. The channel was later bought by Viacom & re-branded as MTV Polska.
Senior Producer

MTV

(Public Company; VIA; Entertainment industry)

1990 — 1997 (7 years)

96-97: Senior Producer/ Director: As one of the most experienced members of production I worked on the strategic regionalisation of MTV Europe Channels & Production through the use of modern technology. I also developed a raft of strategically important new shows and formats.
93-96: Producer/ Director (Pan-European): Series Editor, Producer, Live Producer, Live Studio Director, Live Music Director, Comedy Producer & Director, Comedy Sketch writer, Development Producer, Line Producer. Events include Olympics, all major rock, sports & entertainment festivals, MIR station link up, Cannes Film Festival & Film Specials.
90-93: Junior, Researcher, Associate Producer: Started my career on MTV’s movie coverage including reviewing, interviewing, co-marketing and Cannes Festival