Vivian Hoang
SEO Strategist at FindLaw, a Thomson Reuters business
- Location
- San Francisco Bay Area
- Industry
- Information Technology and Services
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Vivian Hoang's Overview
- Current
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- SEO Strategist at FindLaw, a Thomson Reuters business
- Past
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- Internet Marketing Specialist at Element Fusion
- Cultural Arts Community Assistant at City of Evanston
- Research Aide at Transportation Center - Northwestern University
- Education
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- Northwestern University
- Recommendations
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4 people have recommended Vivian
- Connections
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194 connections
- Websites
Vivian Hoang's Summary
Online Marketing Strategist with experience in search marketing, organic search engine optimization, local SEO, web analytics, and social media marketing.
Specialties
Internet marketing, including paid search marketing, organic search engine optimization, keyword research, competitor analysis, social media marketing, link-building, content strategy and development, web analytics, and website content management.
Vivian Hoang's Experience
SEO Strategist
FindLaw, a Thomson Reuters business
Public Company; 501-1000 employees; TOC; Legal Services industry
March 2011 – Present (1 year 3 months)
- Responsible for supporting FindLaw clients via the fulfillment of Web Advantage, ongoing quarterly consultation, implementation and support of SEO best practices.
- Work closely with clients to understand their marketing objectives and strategies, and analyze the performance of their web program against those objectives.
- Deliver and execute recommendations to site architecture, link building, local search, content optimization and syndication, and search strategy that will help realize the customers' long-term online marketing goals.
- Partner with cross-functional teams and Sr. Strategists to drive future direction of SEO and product offerings at FindLaw.
Internet Marketing Specialist
Element Fusion
Privately Held; 11-50 employees; Internet industry
January 2008 – March 2011 (3 years 3 months) Oklahoma City, Oklahoma Area
- Worked with local businesses and non-profit organizations to increase online visibility and conversions through search engine optimization, pay-per-click advertising, and social media.
- Delivered and executed strategic online marketing campaigns for clients using industry best practices.
- Led initial planning meetings, facilitated monthly consultations with clients, and delivered traffic reports.
- Developed internal processes to keyword research, competitive analyses, and strategy planning meetings.
- Identified growth opportunities and executed recommendations to technical website enhancements, content strategy and optimization, site architecture, and linking strategies.
- Developed and implemented in-house organic and paid search marketing strategy for company’s own online properties.
Cultural Arts Community Assistant
City of Evanston
Government Agency; 501-1000 employees; Government Administration industry
2007 – 2007 (less than a year)
Vivian Hoang's Skills & Expertise
- Online Marketing
- SEO
- SEM
- Web Analytics
- Analytics
- Google Analytics
- Google Adwords
- Local Search
- Link Building
- Social Media
- HTML
- CSS
- Keyword Research
- Web Content Management
- Competitive Analysis
- Content Strategy
- Organic Search
- Omniture
- Marketing Strategy
- Excel
- Conversion Optimization
- Optimization
- Content Management
Vivian Hoang's Certifications
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Google Analytics Individual Qualification Certification
Vivian Hoang's Education
Northwestern University
B.S., Communication Studies, concentration in Sociology
Activities and Societies: Multicultural Greek Council, Kappa Phi Lambda Sorority Inc., Co-President & Co-Founder of the Vietnamese Students Association
Vivian Hoang's Volunteer Experience & Causes
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Volunteer Interests
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Causes I care about:
- Arts and Culture
- Children
- Disaster and Humanitarian Relief
- Environment
- Human Rights
- Poverty Alleviation
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Vivian Hoang's Additional Information
- Websites:
- Interests:
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Travel, Photography, Music, Social Media, Internet Marketing
- Groups and Associations:
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Contact Vivian for:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
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