Viva Chu

Current

• Founder at Handipoints

Past

• VP Engineering, Chief Architect at Root Markets
• Director of Applications Development at Adteractive
• CEO/CTO at Transplay

• Principal Architect at MetaTV
• Director of Engineering at Viador

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Education

• Duke University

Recommended

7 people have recommended Viva

Connections

197 connections

Industry

Computer Software

Viva Chu’s Summary

Viva' is currently the founder and CEO of Handipoints, an online virtual world for kids where parents setup chore charts online and kids earn points to dress up a kitty avatar. Viva's professional experience as an entrepreneur and software architect includes over a decade of designing software for Internet start-ups within the e-business, interactive television, video game, and online advertising industries. As Adteractive’s Chief Architect and Director of Applications Development, he oversaw the technology direction and launch of six lead generation product lines. Prior to Adteractive, Viva was the founder and CTO of Transplay Inc, a pioneer in online advertising within Playstation and Xbox video games. Viva has also held senior management positions at MetaTV, an interactive television platform provider acquired by Comcast, and at Viador, where he helped define industry standards for Portlets and Enterprise Information Portals. Viva is a die-hard Duke basketball fan where he graduated with a B.A. in Public Policy and Computer Science.

Viva Chu’s Specialties:

Gazer beams, rocket propulsion, mind reading, and good sense of humor

Viva Chu’s Experience

• Founder

  Handipoints

  (Privately Held; 1-10 employees; Internet industry)

  January 2007 — Present (1 year 9 months)

  Handipoints makes chores fun and easy. Kids do chores, earn points, and redeem for parent approved rewards. Parents print chore charts and reward certificates online.

• VP Engineering, Chief Architect

  Root Markets

  (Privately Held; 11-50 employees; Computer Software industry)

  October 2005 — December 2006 (1 year 3 months)

  Root Markets provides the first real-time auction for the buying and selling of Internet leads on a pay per match basis. As the VP of Engineering and Chief Architect, I directed the design and development of the Root Exchange and FormServer product suites. The Root Exchange is the first Internet lead generation system to allow buyers and sellers to name their own price and manage their own lead inventory. The Root FormServer is the first self-service ad campaign management system to allow large publishers such as the NY Times, Forbes and USA Today to manage their own lead generation networks. In my role, I recruited a top notch team of engineers in San Francisco and managed a remote team based in NY where the company is headquartered. In addition to playing a hands-on role in the development of the company's core technology and strategy, I acted as the central liason between product management, business users and engineering.

• Director of Applications Development

  Adteractive

  (Privately Held; 51-200 employees; Online Media industry)

  June 2004 — October 2005 (1 year 5 months)

  Adteractive manages one of the world’s largest performance-based online customer acquisition network for direct response marketers. Adteractive provides Advertisers with a low risk method to achieve high volume customer acquisition on a pay for performance basis and provides Publishers with a massive ad inventory to maximize their advertising revenues from their Internet properties. As Adteractive’s Director of Applications Development, I oversaw 6 engineering teams in the development of all core Adteractive business lines.

• CEO/CTO

  Transplay

  (Privately Held; 1-10 employees; Computer Software industry)

  September 2002 — February 2004 (1 year 6 months)

  Transplay was a start-up company founded in October of 2002 that sold software and services to enable dynamic ad campaigns and product placements within online games that run on console systems such as Sony Playstation 2, Microsoft XBox, and Nintendo GameCube. The company and its assets were successfully sold to a competitor achieving a positive return for the company’s investors.

• Principal Architect

  MetaTV

  (Privately Held; 51-200 employees; Computer Software industry)

  January 2001 — December 2002 (2 years)

• Director of Engineering

  Viador

  (Public Company; 51-200 employees; VIAD; Computer Software industry)

  September 1997 — January 2001 (3 years 5 months)

Viva Chu’s Education

• Duke University

  BA, Computer Science, Public Policy, 1993 — 1997

Viva Chu’s Contact Settings

Interested In:

• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch