
Entrepreneur - Designer - Information Architect
San Francisco Bay Area

Entrepreneur - Designer - Information Architect
San Francisco Bay Area
Experienced, hands-on and highly technical manager.
Business expertise in company formation, debt and equity financing strategies, business model development, marketing strategy and implementation, creative project management and full P&L responsibility.
Software technical expertise in heuristics, software information architecture, user interface design, and technology implementation.
Award-winning web, print and multimedia designer.
- Web Applications
- Social Media
- eCommerce
- Online Marketing
- Direct Marketing
- Branding
- Commercial Printing
(Online Media industry)
December 2007 — Present (2 years 1 month)
Keen is an easy-to-use, zero-maintenance hosted service that lets printing companies sell online, accept and inspect files, and manage all customer communication, billing, scheduling and shipping. This subscription-based, on-demand service helps reduce costs and increase efficiency, while enabling printing companies to improve relationships with existing customers and attract new ones.
Keen is DEMOfall '09 alumni http://www.demo.com/alumni/demo2009fall/186133.html
Keen was runner up at the 2009 Global Technology Symposium at Stanford.
(Online Media industry)
July 2005 — Present (4 years 6 months)
Award-winning web development, web hosting and online marketing firm. Clients include Electronic Arts, Evernote, FedEx, HP, LookSmart, Namco, Stanford University among others. Headquartered in San Francisco, with satellite offices in Los Angeles and Moscow, Russia.
(Management Consulting industry)
June 2001 — December 2007 (6 years 7 months)
Consulted startups and turnarounds on a wide range of topics, including: business development, technology and marketing.
FuseMe – Consumer internet application startup. Social media and social graph aggregation web service.
- Established technology team to take project from concept to engineering prototype
- Established company name, branding, positioning strategy and messaging
- Developed business model, funding presentation and marketing materials
- Co-authored US software patent (pending)
Montlbanc Associates – Software and technology services for medical and dental practices.
- Established and managed software development team to build project on open-source base
- Established company name, branding, positioning strategy and messaging
- Developed business model, debt financing presentation and marketing materials
- Developed, recruited and managed sales team
ID-EAZ – Client-server software application for law enforcement.
- Established technology team to take project from concept to engineering prototype
- Established company name, branding, positioning strategy and messaging
- Developed business model, funding presentation and marketing materials
All Digital Printing & Graphics – Commercial printing company.
- Served as turnaround CEO
- Completed company name change, branding, positioning strategy and messaging
- Planned and executed online and direct mail campaigns
- Established sales department and formal process, doubled company run-rate in six months
- Renegotiated equipment financing and applied other cost-cutting measures
- Successfully negotiated company sale
(Computer Software industry)
March 2000 — June 2001 (1 year 4 months)
Enterprise software product for the PCB design industry. Funded by HP, Flextronics and Cadence Design Systems.
- Early employee with cross-departmental responsibilities
- Prototyped, standardized and implemented the product user interface and information architecture
- Led multi-functional engineering team in front-end implementation
- Worked with management team on various company branding and marketing initiatives
(Marketing and Advertising industry)
June 1996 — March 2000 (3 years 10 months)
Provided consulting services in the areas of branding, print, web, multimedia and events.
- Designed and executed various cross-media marketing campaigns
- Managed and promoted events with up to 5,500 attendees
BA , Computer and Video Imaging
Communications
Family, music (performing), film, snowboarding, motorcycle racing, and staying fit.
Board and Advisory Positions:
• Rincon Hill Neighborhood Association
• Santa Clara Chamber of Commerce
• Silicon Valley Innovation Institute
• United Nations Association and Business Council
• DEMOfall '09 presenter
• Runner-up, Global Technology Symposium at Stanford 2009 Pitch Competition
• Guest speaker at Jewish High Tech Community, "Russian and Ukrainian Software Development Outsourcing"
• Guest speaker at Silicon Valley Innovation Institute, "The Rise of Web 2.0"
• Guest speaker on Business Radio Network, "Small Business Online Marketing Strategies"
• Guest lecturer, Web Design and Online Marketing:
- Northwestern Polytechnic University
- California State University, Hayward
- University of California, Berkeley