Patrina Mack

Current

Western Regional Director at Product Development & Management Association
Instructor at UCSC Extension in Silicon Valley
Managing Partner at Vision & Execution, Inc.

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Past

President at Product Development & Management Association - NorCal Chapter
SaaS Global Product Management at NetGravity
Product Management at AirTouch

Product Management at Vodafone Airtouch

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1 more...

Education

University of California, Irvine

Recommended

39 people have recommended Patrina

Connections

500+ connections

Industry

Management Consulting

Websites

Patrina Mack’s Summary

We deliver vision and execution. An expert management team, experienced in a number of industries, helps Global 2000 companies and start-ups alike, successfully bring new products to market. We provide vision to create strategic initiatives, expertly assessing market opportunities through customer focus, market understanding, business process expertise, and insights on sales and distribution. We cost-effectively execute your tactical initiatives through pragmatic marketing and sales programs that deliver on strategic objectives, ensuring that programs remain focused and on track.

Sample clients include: Agilent, BeVocal (acquired by Nuance), Cisco, e-Cumulate (acquired by HP), Intuit, Ivus, Macromedia, NetIQ (acquired by Attachmate), Oblicore, US MedTrans, Visa, VRagent, Voxify, Wind River.

Sample projects include:

o Telecom:
Asesesed current product development process gaps and identified improvements to reduce time to market, improve quality and reduce costs for bringing new products to market.

o Medical IT/ASP Service:
Developed market penetration strategy in support of national launch for medical services business.

o Semiconductor/Peripherals:
Conducted market analysis and developed go-to-market strategy with robust financial analysis to support business case for components manufacturer seeking to enter end-user marketplace.

o Network Management/Enterprise Software:
Developed and "productized" consulting services to increase channel partner revenues for network management solutions.

o Consumer Software/Financial Services:
Optimized phone channel for major financial software company with extensive product list, growing annual incremental revenues by $12 million.

o Consumer Software:
Guided strategy and implemented affiliate marketing program for market leader in web tools, improving partner relations and growing sales for the previously underutilized channel.

Patrina Mack’s Specialties:

Concept Evaluations, Positioning Strategy, Go-to-Market Plans, Competitive Analysis, Marketing & Technical Requirements Documents, New Product Development (NPD) Process Improvements, Market Segmentation, Customer LTV Analysis, Customer Retention Planning & Execution, Targeted Campaign Planning & Execution, Outbound Marketing Programs & Materials, Website Development, Search Engine Optimization (SEO), Sales Tools, Partner Relationship Management, Channel Program Development

Patrina Mack’s Experience

Western Regional Director

Product Development & Management Association

(Management Consulting industry)

March 2008 — Present (1 year 5 months)

Lead 6 PDMA chapters to new growth levels and help grow new chapters in the Western US.
Instructor

UCSC Extension in Silicon Valley

(Educational Institution; Higher Education industry)

2007 — Present (2 years)

Teaching "Green NPD: How to Apply Design for the Environment into Your Product Development Process."
April 30th - June 11th - 6-9 p.m.
Managing Partner

Vision & Execution, Inc.

(Privately Held; Management Consulting industry)

October 1999 — Present (9 years 10 months)

Vision & Execution consults with emerging and established technology companies in the U.S., Europe and Israel to optimize global commercial success of new products. Vision & Execution specializes in overcoming the product, marketing & sales, and operational challenges to achieving marketplace success.
President

Product Development & Management Association - NorCal Chapter

(Non-Profit; 1001-5000 employees; Non-Profit Organization Management industry)

November 2001 — December 2005 (4 years 2 months)

PDMA is an organization with a leading role in improving the effectiveness of people engaged in developing and managing new products and services.

Led the turnaround of the local chapter. Recruited a board that could work well together, reset priorities, and refocused attention on the needs of the organization’s constituencies. Built marketing alliances and brand awareness of the local chapter, tripling revenue and attendance. The organization’s improved credibility has resulted in demand for speaking engagements by icons of industry.
SaaS Global Product Management

NetGravity

(Internet industry)

June 1998 — October 1999 (1 year 5 months)

Developed and launched competitive response SasS solution. Led the definition of market requirements, positioning, and benefits of a SaaS interactive advertising solution. Developed marketing communications program and repositioned service for alternative, more profitable, vertical segment targeted at Interactive Agencies. Realigned enterprise software sales force with requirements of service solution selling. Instrumental in enhancing product development process, improving time and quality of service delivery.
Product Management

AirTouch

(Public Company; 5001-10,000 employees; ATC; Telecommunications industry)

June 1991 — March 1998 (6 years 10 months)

Responsible for identifying market opportunities and defining requirements for PCS wireless. Introduced new mobile services. Created National Accounts programs.
Product Management

Vodafone Airtouch

(Public Company; Management Consulting industry)

1997 — 1998 (1 year)

Patrina Mack’s Education

University of California, Irvine

BA ,

Additional Information

Patrina Mack’s Websites:

Patrina Mack’s Interests:

Product development from cradle to grave. Product portfolio optimization. Identifying new opportunities. Delivering strategic and tactical marketing services (hence the name, Vision & Execution). Ensuring optimal business practices. Ensuring a focus on the customer rather than merely the product or service. Ensuring that marketing, sales, and development teams are on the same page, functioning smoothly together.