Sharon Virtue

Current

Principal at Virsha

Past

Director, Search Marketing at Brandworks
Manager, Health Sciences Library at Doctors Hospital
Information Specialist at Nortel

Education

University of Toronto
Toronto Image Works
University of Toronto

Queen's University

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1 more...

Connections

74 connections

Industry

Marketing and Advertising

Websites

My Company

Sharon Virtue’s Summary

Search engine marketing specialist with 9+ years of PPC campaign management experience & an outstanding track record of increasing targeted traffic to clients' web sites, and generating cost-effective leads &/or online sales.

More than the usual marketing skill set, including: intuitive understanding of user search habits; expert level competitive intelligence & web research skills; well-honed project management skills; no-nonsense, jargon-free approach to client relations; proven ability to provide clients with long term, strategic advice & short term rescues for pay-per-click advertising campaigns.

Sharon Virtue’s Specialties:

Search Engine Marketing Consulting, Web Marketing, Search Advertising, Strategy Development, PPC (Pay-Per-Click) Campaign Management, Web Analytics, Data Analysis, Google AdWords, Yahoo! Search Marketing, MSN Ad Center, Custom Training, Competitive Intelligence, Keyword Research

Sharon Virtue’s Experience

Principal

Virsha

(Marketing and Advertising industry)

January 1999 — Present (10 years 7 months)

Providing SEM consulting services including:

Ad campaign strategic analysis,
"Quick-fix" campaign rescues
Staff training
Ongoing sub-contract campaign management

Targeted at:

Advertising agencies
Other SEM firms
Large enterprises managing SEM in-house

Who are:

Struggling with non-performing campaigns, or
Unable to find experienced enough employees, or
Spending >$10k per month on PPC and want better ROAS

Sharon Virtue’s Education

University of Toronto

Continuing Education , Certificate in Internet Business & Technology , 1998 — 2000
Toronto Image Works

Webmaster Certificate , 1998
University of Toronto

Masters , Library Science , September 1985 — June 1987
Queen's University

BA Honours , English , September 1979 — June 1983