Virginia Sullivan

Current

Vice President, Marketing at Freedom Financial Network

Past

SVP Internet Banking at E-Loan
SVP E-Commerce Director at Greenpoint Mortgage/ Capital One
Vice President at Washington Mutal

Director of Marketing at Mortgage Information Corporation
Marketing Manager at Bank of America

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Education

Norwich University

Recommended

7 people have recommended Virginia

Connections

167 connections

Industry

Internet

Websites

Visible Banking

Virginia Sullivan’s Summary

PROFESSIONAL PROFILE: Extensive background in planning and executing business strategies within a financial services environment. Managed control of stand alone business unit within PVN. Experienced in all facets of management including; marketing, operations, budgeting, and project responsibilities.

Virginia Sullivan’s Specialties:

Branding, marketing, customer experience, e-commerce development and execution

Virginia Sullivan’s Experience

Vice President, Marketing

Freedom Financial Network

(Privately Held; Financial Services industry)

July 2009 — Present (5 months)

Marketing strategy and implementation, Organizational Development, Branding, Public Relations, Online strategy across multiple business channels,
SVP Internet Banking

E-Loan

(Public Company; EELN; Financial Services industry)

February 2006 — July 2009 (3 years 6 months)

Responsible for design and implementation of the Deposits division of ELOAN- including the Internet application, banking operations and call center development. Launched within a 10 month timeframe to tremendous success. The division generated 1 Billion in online savings accounts in the first 7 weeks of implementation.
SVP E-Commerce Director

Greenpoint Mortgage/ Capital One

(Public Company; 10,001 or more employees; Financial Services industry)

January 2007 — October 2007 (10 months)

Responsible for the strategic direction, design, implementation and maintenance of all external B2B websites, applications, and rules engines to originate and fulfill mortgage products for GreenPoint Mortgage a division of Capital One.
Vice President

Washington Mutal

(Banking industry)

March 2000 — February 2006 (6 years )

EXPERIENCE
3/00-2/06 WASHINGTON MUTUAL/PROVIDIAN FINANCIAL Vice President; San Francisco, CA
• Developed Savings Area of corporate web site as new delivery channel for deposit products resulting in online acquisition of over 25% of the $5.5 billion deposits portfolio.
• Managed cross-functional development team to deliver a wide array of business driven initiatives; including Website development and implementation, product delivery, marketing and communications ventures, and both design and implementation of an internally produced software application.
• 12/01-11/03 Interim Director New Hampshire Operations unit, handling funding, process redesign, servicing and channel management of a $5.2 billion savings portfolio with >80 FTE.
• Functioned with limited staff to deliver a broad array of business needs throughout a credit card environment, excelling and quick implementation and resource management.
Director of Marketing

Mortgage Information Corporation

(Privately Held; 51-200 employees; Marketing and Advertising industry)

November 1998 — March 2000 (1 year 5 months)

11/98-3/00 MORTGAGE INFORMATION CORPORATION
Director of Marketing; San Francisco, CA
• Developed MIC web site for expansion of brand awareness and delivery of information products to both current clients and new markets
• Managed all marketing initiatives including, annual user conference, trade show exhibitions, quarterly newsletters, advertising, promotions, and relationship building strategies
• Initiated public relations campaign to build credibility and strengthen awareness through media on a trade and consumer basis
• Functioned with limited staff to deliver a broad array of marketing needs
Marketing Manager

Bank of America

(Public Company; 10,001 or more employees; Financial Services industry)

February 1994 — November 1998 (4 years 10 months)

2/94-11/98 BANK OF AMERICA, RESIDENTIAL LENDING DIVISION
7/97-11/98 National Marketing Services; Marketing Manager, San Francisco, CA
• Developed and executed marketing plans for national marketing team; including product roll-outs, training and implementation plans, and promotional activities
• Executed multi-channel marketing initiatives for National Tele-sales call center, Direct Retail and Wholesale Broker lending
• Managed mortgage product marketing, bringing multiple departments together for profitable execution of both investor and portfolio products
• Directed print production of advertising, promotional materials, multiple readership newsletters, and direct mail initiatives.
2/94-7/97 Regional Marketing Services; Senior Project Analyst, New York, NY
• Managed all regional marketing events including job fairs, homeowner’s seminars and national trade shows
• Investigated options to increase revenue from the marketing of the portfolio for insurance products