Vincenzo Risi

Current

Digital Strategist at Publicis Consultants | Italia
Blogger at NovaLab Sole 24 Ore

Past

2.0 & Web Marketing Specialist at Visiant
Internship in Marketing at Centrale del Latte di Salerno
Exhibition Preparation at Italian Cultural Institute in London

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Education

Libera Università di Lingue e Comunicazione IULM
Università degli Studi di Salerno
Università degli Studi di Salerno

Liceo Classico

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Connections

116 connections

Industry

Public Relations and Communications

Websites

Vincenzo Risi’s Summary

I work as Digital Strategist at Publicis Consultants | Italia, in Milan.

Graduated in Business Communication (Master's Degree) in 2008, I'm interested in Digital Marketing, Product Marketing, Communication, Advertising. I got a good knowledge in new technologies and Internet as innovative vehicles of marketing and business communication. Web 2.0 and Social Networking are my job and were the topics of my university thesis.

I'm fluent in English. I achieved TOEFL iBT Certificate with marks 101/120 in 2008 and the Trinity College Certificate level 10/12 in 2005.

I'm really into Information Technologies. I love that world. I'm an Apple fanboy, and I'm expert in Windows OS (2000, NT, XP...), Mac OS X, Linux. I got a good knowledge in Microsoft Office and Apple iWork. I like working with Adobe Creative Suite (especially Photoshop and Illustrator). I also got a good experience in relational database.

I got a deep passion for music. I like recording and producing myself, and so I'm really expert in multitrack recording softwares such as Apple Logic Pro and Steinberg Cubase.

I got a blog in italian about digital marketing (www.vincenzorisi.com/blog) and sometimes I write articles for a Novalab Sole 24 Ore blog called SenseMaking (http://lab.nova100.ilsole24ore.com/sensemaking).

In July 2009 an article of mine has been published by VoiceCom News, an Italian marketing magazine with a circulation of 10k. The article's title: "Facebook for companies. The most important platform on the Web as a powerful marketing and business communication tool."

I'm also attending a one year executive course at IULM University in Milan regarding Social Media Marketing and Web Communication.

Vincenzo Risi’s Specialties:

Digital Marketing, Communication Strategies, Branding

Vincenzo Risi’s Experience

Digital Strategist

Publicis Consultants | Italia

(Privately Held; Public Relations and Communications industry)

September 2009 — Present (3 months)

Responsible for internal digital unit. Managing relationships for Publicis Consultants international network regarding digital affairs. Strategic advisor in digital communication for the clients of the Agency with definition of social media marketing, web marketing, digital pr activities. Web reputation analysis with Linkfluence, Radian6 and other free tools. Managing relationships with other Publicis agencies on common projects.
Blogger

NovaLab Sole 24 Ore

(Online Media industry)

October 2007 — Present (2 years 2 months)
2.0 & Web Marketing Specialist

Visiant

(Privately Held; Information Technology and Services industry)

June 2008 — August 2009 (1 year 3 months)

I have worked for the Holding of Visiant Group. My main tasks have been:
- Visiant's Innovative Marketing Plan 2009
- Innovative Marketing researcher: how to improve brand visibility and brand awareness on Social Media and innovative channels
- Enterprise 2.0 specialist: coordinator of the Enterpise 2.0 platform regarding Marketing Community
- Analytics, SEO and SEM regarding Corporate and Business Units websites
- Offering and Market analysis
Internship in Marketing

Centrale del Latte di Salerno

(Public Company; 11-50 employees; Dairy industry)

February 2007 — April 2007 (3 months)

Market Analyst, competitors' products and market share
Exhibition Preparation

Italian Cultural Institute in London

(Government Agency; 11-50 employees; Arts and Crafts industry)

September 2003 — November 2003 (3 months)

Vincenzo Risi’s Education

Libera Università di Lingue e Comunicazione IULM

Executive Master , Social Media Marketing & Web Communication , 2009 — 2009

Activities and Societies:

Digital Marketing, Social Media, Web 2.0, Media Planning
Università degli Studi di Salerno

Master's Degree , Business Communication , 2005 — 2008

Graduated with Honors (110/110 Lode). Thesis in Business and Advertising Communication: "Communication 2.0. Social Networking and Internet Marketing strategies going to Web 2.0”.
Università degli Studi di Salerno

Bachelor of Arts , Science of Communication , 2002 — 2005

Graduated with Honors (110/110 Lode). Thesis in Industrial Design: “Apple iPod:
analysis of a costume phenomenon”
Liceo Classico

90/100 , Classical Background , 1996 — 2001