
ESTEE LAUDER: GENERAL MANAGER AVEDA UK-IRL-SCANDINAVIA
United Kingdom

ESTEE LAUDER: GENERAL MANAGER AVEDA UK-IRL-SCANDINAVIA
United Kingdom
RETAIL / SELECTIVE DISTRIBUTION / E-COMMERCE / FLAGSHIPS STORES / LUXURY DISTRIBUTION
Mobile uk +44 777 59 22 668
ITALIAN: mother tongue
FRENCH-GERMAN-ENGLISH: excellent
SPANISH- SWISS-GERMAN: knowledge
MARKETING, SALES:
Geneva-SWITZERLAND, Paris-FRANCE,
Florence-ITALY, London- UK
since '97
GENERAL MANAGER / CEO:
Vienna-AUSTRIA, Lubjana-SLOVENIA, Torino-ITALY,
Milano-ITALY, London-UK
(Cosmetics industry)
April 2008 — Present (1 year 9 months)
RETAIL DISTRIBUTION: department stores
(Harrods, Selfridges, House of Frasers, Harvey Nichols ...)
E-COMMERCE: www.aveda.co.uk
FLAGSHIPS: retail & salon-spa
SELECTIVE DISTRIBUTION: salons & spa
Direct Reports: 6 Staff: 350
(Resp. full P&L)
(Cosmetics industry)
January 2007 — April 2008 (1 year 4 months)
Relaunch of the Aveda brand in Italy.
SELECTIVE PROFESSIONAL DISTRIBUTION
SPA BUSINESS
RETAIL
Direct Reports: 4 Staff: 19
(resp. full P&L and logistics)
(Consumer Goods industry)
January 2006 — December 2006 (1 year )
General Manager & CEO at Elveca Spa (45 staff)
Production and Sales of display-visual merchandising
(merchandising cosmetics/fashion: www.elveca.com)
Responsability: P&L, balance sh., legal entity.
Consultancy: new projects
Education: External Professor Politecnico Torino
(Public Company; 51-200 employees; OR; Cosmetics industry)
June 2002 — December 2005 (3 years 7 months)
General Manager Kérastase, Professional Luxury Haircare
(selective distribution, flagships stores)
Direct Reports: 3 Staff: 70 (sales team of Agents)
(Resp. full P&L)
(Public Company; OR; Cosmetics industry)
December 1997 — June 2002 (4 years 7 months)
General Manager Professional Haircare Division, Austria & Slovenia
Direct Reports: 4 Staff: 52
(Resp. full P&L)
(Public Company; Cosmetics industry)
October 1995 — November 1997 (2 years 2 months)
Marketing Director L'Oréal Pro, direct distribution + cash&carry
(Public Company; Cosmetics industry)
January 1994 — October 1995 (1 year 10 months)
Sales Manager central area Italy, selective distribution.
(Public Company; Cosmetics industry)
January 1992 — December 1993 (2 years )
Marketing coordiantion Europe 10 countries
(Public Company; Cosmetics industry)
September 1988 — December 1992 (4 years 4 months)
2years Product Manager + 2 years Marketing Manager
(Public Company; Cosmetics industry)
February 1988 — August 1988 (7 months)
international marketing: project on price harmonisation
marketing france: junior product manager
MANAGEMENT 1997 — 1999
Diploma , Marketing Dipl.fed. Tech.marketing , 1985 — 1987
Diploma , Commercial , 1982 — 1984
REAL net: where Oréal peoples meets Ex-Oréal peoples to join click on:
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