
APEX Education Initiatives & Video Jedi (UED) at Yahoo!
Eugene, Oregon Area

APEX Education Initiatives & Video Jedi (UED) at Yahoo!
Eugene, Oregon Area
Job experiences in a number of industries in the US and abroad--start-ups, tech giants, universities and broadcast media--gives me a unique perspective on how a company can most effectively interact with its customers in 2008. Things I bring to the team: effective ways of educating a client, cutting-edge methods for creating 'community' around a product and its users, a prudent marketing methodology, and--most importantly--an impact on your bottom-line.
"New media" web approaches, online social media, corporate blogging, marketing, storyboarding/video production/editing/webcasting, audio engineering, on-site client relations, branding and identity, conference presentations, "Communitization" of a user base, pedagogy and experiential education perspectives, longterm marketing strategies and buzz generation, Final Cut Studio, Camtasia, Captivate
(Public Company; 10,001 or more employees; YHOO; Internet industry)
April 2008 — Present (9 months)
Design, write, storyboard, produce and product manage a suite of video initiatives relating to Yahoo!'s new next generation ad management solution, "APT From Yahoo".
http://Apt.yahoo.com
(Public Company; 10,001 or more employees; YHOO; Internet industry)
June 2006 — April 2008 (1 year 11 months)
Oversee educational and 'community-focused' initiatives for Direct Media Exchange product of Right Media (acquired by Yahoo July, 2007). Responsibilities range from corporate blogging, creating user outreach "opportunities", production of user testimonial videos & "how to" videos, and other 'new media'. Created "Road Show" events to publicize our product and spotlight our users (who later became evangelists for our product). Contributed to research/marketing/messaging of Beta version of DMX website. My marketing efforts have significantly increased the visibility of and driven the adoption rate for our niche product DMX.
(Privately Held; 51-200 employees; E-Learning industry)
November 2004 — March 2006 (1 year 5 months)
Contributed to educational content of NCLB benchmarking software. Forged strategic partnerships with federal, national and state educational institutions. Oversaw sales staff members and coordinated their operations. Interviewed, filmed, co-edited user testimonial footage. 3X sales in less than 11 months. Represented company at national sales events and other presentations.
(Non-Profit; 11-50 employees; Higher Education industry)
May 2004 — February 2006 (1 year 10 months)
Served on planning and steering committees involving budgeting, review, and long term planning for the educational center. Volunteered over 400 hours for counseling individuals during 4 day residential communication workshops. Webmaster for the center's website. Contributed to marketing and promotional initiatives.
(Privately Held; 51-200 employees; E-Learning industry)
September 2003 — November 2004 (1 year 3 months)
As "Outcall Lead", created own proactive outreach program within iLrn Technical Support section. Made over 1300 outcalls to strategic users of our elearning product, and maintained a 24% success rate. Contributed to successfulness of sales force, increased rapport between users and support base, ultimately protected major accounts.
(Self-Employed; Myself Only; Entertainment industry)
June 2001 — August 2003 (2 years 3 months)
Modeled for national print media campaigns. Auditioned for voiceover and acting roles in national and regional TV commercials.
(Privately Held; 5001-10,000 employees; Broadcast Media industry)
October 1999 — June 2001 (1 year 9 months)
Conceived, developed, produced, marketed and oversaw public relations for multiple news and advocacy shows. Produced and acted as on-air talent for own weekly show. Researcher/technical producer for special election broadcasts. Selected to conduct one-on-one live interview with presidential candidate on election night. Created over 180+ on-air commercials and elements. Created and/or contributed to 5 spots nominated for 2001 CBA awards. Oriented and trained new employees.
(Sole Proprietorship; 1-10 employees; International Affairs industry)
November 1994 — October 1995 (1 year)
Conceived, marketed, recruited and conducted a Japanese educational tour of the USA. Negotiated with numerous agencies--travel, insurance, government bureaus--in conversational Japanese. Required a thorough sensitivity to complex cultural differences. Managed/trained staff, developed manuals and created curriculum.
M. Ed, Curriculum, Technology, Experiential Education, 1993 — 1994
BA, English, 1987 — 1990
Spending time with family, hiking and surfing.