
Trendwatcher, Owner & co-founder at Scienceofthetime.com - a world wide virtual trend watching network
Amsterdam Area, Netherlands

Trendwatcher, Owner & co-founder at Scienceofthetime.com - a world wide virtual trend watching network
Amsterdam Area, Netherlands
Lecturing and brainstorming with companies about (cool mentality) trends and what these mean to:
a) loading brands with the right kind and the rigth dose of cool-ness
b) communication concepts and
c) product development
Research: we search the globe for consumer trends and mentality trends. It is not the gadget that counts, but the mentality behind it. Why do consumers think it is COOL?
We use Qualitative and Quantitative research.
I love design and marketing
I love to share trendinformation to create more consumer insights.
Coolhunts, Consumer Research and consumer Insights
(Privately Held; 51-200 employees; Marketing and Advertising industry)
December 2007 — Present (2 years 3 months)
Science of the Time is an international network of futurists, trend analyst and cool people world wide who look for the mentality behind all the cool gadgets and examples. What do these mean? To what magnificent academic insights can they be linked? A show of cool gadgets and examples are nice to watch. But superficial. And not what we are aiming for.
Science of the Time is formerly known as Signs of the Time. We have engaged ourselves in exciting new international challenges, in new markets and in new Times. We have therefor strengthened our academic profile and worldwide capabilities, improved our offer to the market and embraced new partners.
Learn what we and our network can do for you and your brand. Contact us.
(Marketing and Advertising industry)
2004 — Present (6 years )
(Marketing and Advertising industry)
2003 — Present (7 years )
drs , marketingcommunications , 1997 — 1999
trends, marketing-cases, creativity, strategy, innovations, cross-cultural sociological developments