Ville Eloranta
Co-Founder at Markkinointitoimisto Alkuvoima Oy
- Location
- Finland
- Industry
- Marketing and Advertising
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Ville Eloranta's Overview
- Current
-
- Co-Founder at Markkinointitoimisto Alkuvoima Oy
- Past
-
- Vice President, Projects and Technology at Viherjuuri (former Axel Group Oyj)
- Production Manager / Concept Designer, Digital Communications at Viherjuuri (former Axel Group Oyj)
- Concept Designer at Axel Digital Group Oyj
- Interface Programmer at Satama Interactive
- New Media Designer (military service) at Finnish Defence Forces
- Webmaster at Oy Karl Fazer Ab
- Freelancer at Freelancer (Self-employed)
- Education
-
- Teknillinen korkeakoulu-Tekniska högskolan
- Recommendations
-
4 people have recommended Ville
- Connections
-
244 connections
- Websites
Ville Eloranta's Summary
- Digital marketing communications expert with 14 year track record in developing internet, intranet, extranet and mobile services – especially large, customer service, sales and marketing oriented portals
- Holistic view in service development: strong background not only in concept design but also user interface design, client side programming and technical implementation
- Several years of experience in team leading (up to 20 person project manager and programmer teams) and process & quality development
- Very good problem solving & strong presentation skills
Specialties
online services, marketing communications, user interface design, problem solving, presentation skills, analytic & abstract thinking, process & quality development
Ville Eloranta's Experience
Co-Founder
Markkinointitoimisto Alkuvoima Oy
Privately Held; 1-10 employees; Marketing and Advertising industry
November 2006 – Present (5 years 3 months)
Areas of responsibility
• Chief of Operations (Project and production management)
• Planner/consultant responsibilities in digital marketing communications projects
• Key Account Management
• Technology partnerships
• New Business
Most significant client cases
• Finnvera customer service portal (www.finnvera.fi)
• Campaigns for Säästöpankki ("Maksukortit" and "Säästäväisyyspäivä")
• "Menestystarinoita" –campaign for Finnvera
• "PimpMyBible.com" –campaign for Kotimaa Yhtiöt/FLEIM
• Marketing campaign for Snoobi Oy
Vice President, Projects and Technology
Viherjuuri (former Axel Group Oyj)
January 2006 – October 2006 (10 months)
Areas of responsibility
• Project manager team leader
• Technology team leader
• Technology partnerships
• Account Management
• New Business
• Planner/consultant responsibilities in digital marketing communications projects
Most significant client cases
• Finnvera customer service portal (www.finnvera.fi), Finnvera intranet
• Stonesoft public site (www.stonesoft.com), intranet and extranet
• SRV public site (www.srv.fi)
• Kapiteeli public site
• Aurinkomatkat portal
• Setera brand identity and public web site
• Web annual reports for Fortum, Metso and Finnvera
Production Manager / Concept Designer, Digital Communications
Viherjuuri (former Axel Group Oyj)
August 2004 – December 2005 (1 year 5 months)
Areas of responsibility (Production Mgr)
• Project portfolio mgmt
• Team leader of UI programming competence group
• Design-production interface mgmt
• Freelancer pool mgmt
Areas of responsibility (Concept design)
• Internet&mobile service design, including strategic design, target group analysis, value proposition creation, content and functional planning, UI consulting and search engine optimization
• Usability testing and analysis, UI programming consultation
• Development of investor relations web concept
Achievements
• Certificate of honour, best information architecture: Finnvera customer service portal (Grand One 2004)
Most significant cases
• Finnvera customer service portal (finnvera.fi) & intranet
• Finnish evangelical-lutheran church (evl.fi)
• Sitra public site and intranet concept (sitra.fi)
• Vattenfall customer service portal
• Online campaigns for Finnish Defence Forces (mil.fi)
• Web annual reports for M-real, Fortum and Metso
Concept Designer
Axel Digital Group Oyj
May 2000 – July 2004 (4 years 3 months)
Areas of responsibility
• Internet and mobile services information architecture design, including strategic design, target group analysis, value proposition creation, content and functional planning, UI consulting and search engine optimization
• Usability testing and analysis, UI programming consultation
• Development of investor relations web services
Achievements
• Development and roll-out of Evia’s concept design model
• Development of user interface testing methodology
Most significant client cases
• Finnvera customer service portal (www.finnvera.fi), Finnvera intranet
• Cygate network infrastructure mgmt portal
• E-grocery shop UI for S-Kanava
• Customer service portal concept and user interface for 3 Step IT
• Customer service portal for Vattenfall
• User interface for 2ndhead.com mobile portal
• Online concept for Novetos Consulting
• Online annual reports for Elisa, Radiolinja, M-real, Fortum and Orion
• Online campaigns for Vattenfall and Elisa
Interface Programmer
Satama Interactive
Public Company; 201-500 employees; Internet industry
August 1999 – April 2000 (9 months)
Areas of responsibility
• User interface programming (DHTML- ja Javascript)
• Project coordinator
Most significant client cases
• Nokia web pages (nokia.com and its numerous subprojects)
• Nokia intranet (significant, top management directed intranet dialogue tools)
New Media Designer (military service)
Finnish Defence Forces
Government Agency; 10,001+ employees; Military industry
January 1999 – July 1999 (7 months)
Areas of responsibility
Helsinki Anti Aircraft Regiment www and intranet concept, information architecture, user interface and visual design, implementation and roll-out
Briefings for army students during the Kosovo crisis
Achievements
Launching of Regiments first internet site
Participation in development of new kind of position within the Regiment (new media designer)
Webmaster
Oy Karl Fazer Ab
Privately Held; 10,001+ employees; Food Production industry
July 1998 – July 1999 (1 year 1 month)
Areas of responsibility
New media consultant in Fazer Group's domestic and international projects
Lotus Notes development
Achievements
Creating the basis for Fazer intranet concept
Ville Eloranta's Education
Teknillinen korkeakoulu-Tekniska högskolan
MSc, Major: Information and Communication Business
1998 – 2010
alumni 2010
Ville Eloranta's Additional Information
- Websites:
- Groups and Associations:
- Honors and Awards:
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Adprofit 2006, Certificate of Honour: Finnish Defence Forces
Grand One 2004, Certificate of Honour: www.finnvera.fi customer service portal
Contact Ville for:
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
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