Ville Eloranta

Ville Eloranta

Co-Founder at Markkinointitoimisto Alkuvoima Oy

Location
Finland
Industry
Marketing and Advertising

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Ville Eloranta's Overview

Current
Past
  • Vice President, Projects and Technology at Viherjuuri (former Axel Group Oyj)
  • Production Manager / Concept Designer, Digital Communications at Viherjuuri (former Axel Group Oyj)
  • Concept Designer at Axel Digital Group Oyj
Education
  • Teknillinen korkeakoulu-Tekniska högskolan
Recommendations

4 people have recommended Ville

Connections

244 connections

Websites

Ville Eloranta's Summary

- Digital marketing communications expert with 14 year track record in developing internet, intranet, extranet and mobile services – especially large, customer service, sales and marketing oriented portals
- Holistic view in service development: strong background not only in concept design but also user interface design, client side programming and technical implementation
- Several years of experience in team leading (up to 20 person project manager and programmer teams) and process & quality development
- Very good problem solving & strong presentation skills

Specialties

online services, marketing communications, user interface design, problem solving, presentation skills, analytic & abstract thinking, process & quality development

Ville Eloranta's Experience

Privately Held; 1-10 employees; Marketing and Advertising industry

November 2006Present (5 years 3 months)

Areas of responsibility
• Chief of Operations (Project and production management)
• Planner/consultant responsibilities in digital marketing communications projects
• Key Account Management
• Technology partnerships
• New Business

Most significant client cases
• Finnvera customer service portal (www.finnvera.fi)
• Campaigns for Säästöpankki ("Maksukortit" and "Säästäväisyyspäivä")
• "Menestystarinoita" –campaign for Finnvera
• "PimpMyBible.com" –campaign for Kotimaa Yhtiöt/FLEIM
• Marketing campaign for Snoobi Oy

Vice President, Projects and Technology

Viherjuuri (former Axel Group Oyj)

January 2006October 2006 (10 months)

Areas of responsibility
• Project manager team leader
• Technology team leader
• Technology partnerships
• Account Management
• New Business
• Planner/consultant responsibilities in digital marketing communications projects

Most significant client cases
• Finnvera customer service portal (www.finnvera.fi), Finnvera intranet
• Stonesoft public site (www.stonesoft.com), intranet and extranet
• SRV public site (www.srv.fi)
• Kapiteeli public site
• Aurinkomatkat portal
• Setera brand identity and public web site
• Web annual reports for Fortum, Metso and Finnvera

Production Manager / Concept Designer, Digital Communications

Viherjuuri (former Axel Group Oyj)

August 2004December 2005 (1 year 5 months)

Areas of responsibility (Production Mgr)
• Project portfolio mgmt
• Team leader of UI programming competence group
• Design-production interface mgmt
• Freelancer pool mgmt

Areas of responsibility (Concept design)
• Internet&mobile service design, including strategic design, target group analysis, value proposition creation, content and functional planning, UI consulting and search engine optimization
• Usability testing and analysis, UI programming consultation
• Development of investor relations web concept

Achievements
• Certificate of honour, best information architecture: Finnvera customer service portal (Grand One 2004)

Most significant cases
• Finnvera customer service portal (finnvera.fi) & intranet
• Finnish evangelical-lutheran church (evl.fi)
• Sitra public site and intranet concept (sitra.fi)
• Vattenfall customer service portal
• Online campaigns for Finnish Defence Forces (mil.fi)
• Web annual reports for M-real, Fortum and Metso

Concept Designer

Axel Digital Group Oyj

May 2000July 2004 (4 years 3 months)

Areas of responsibility
• Internet and mobile services information architecture design, including strategic design, target group analysis, value proposition creation, content and functional planning, UI consulting and search engine optimization
• Usability testing and analysis, UI programming consultation
• Development of investor relations web services

Achievements
• Development and roll-out of Evia’s concept design model
• Development of user interface testing methodology

Most significant client cases
• Finnvera customer service portal (www.finnvera.fi), Finnvera intranet
• Cygate network infrastructure mgmt portal
• E-grocery shop UI for S-Kanava
• Customer service portal concept and user interface for 3 Step IT
• Customer service portal for Vattenfall
• User interface for 2ndhead.com mobile portal
• Online concept for Novetos Consulting
• Online annual reports for Elisa, Radiolinja, M-real, Fortum and Orion
• Online campaigns for Vattenfall and Elisa

Interface Programmer

Satama Interactive

Public Company; 201-500 employees; Internet industry

August 1999April 2000 (9 months)

Areas of responsibility
• User interface programming (DHTML- ja Javascript)
• Project coordinator

Most significant client cases
• Nokia web pages (nokia.com and its numerous subprojects)
• Nokia intranet (significant, top management directed intranet dialogue tools)

New Media Designer (military service)

Finnish Defence Forces

Government Agency; 10,001+ employees; Military industry

January 1999July 1999 (7 months)

Areas of responsibility
• Helsinki Anti Aircraft Regiment www and intranet concept, information architecture, user interface and visual design, implementation and roll-out
• Briefings for army students during the Kosovo crisis

Achievements
• Launching of Regiments first internet site
• Participation in development of new kind of position within the Regiment (new media designer)

Webmaster

Oy Karl Fazer Ab

Privately Held; 10,001+ employees; Food Production industry

July 1998July 1999 (1 year 1 month)

Areas of responsibility
• New media consultant in Fazer Group's domestic and international projects
• Lotus Notes development

Achievements
• Creating the basis for Fazer intranet concept

Freelancer

Freelancer (Self-employed)

January 1995July 1999 (4 years 7 months)

Achievements
• Web site development e.g. for Finnkino, Fazer Confectionery, Fazer Chocolate and Green League Finland. Summer jobs at Fazer Confectionery

Ville Eloranta's Education

Teknillinen korkeakoulu-Tekniska högskolan

MSc, Major: Information and Communication Business

19982010

alumni 2010

Ville Eloranta's Additional Information

Websites:
Groups and Associations:
Honors and Awards:

Adprofit 2006, Certificate of Honour: Finnish Defence Forces
Grand One 2004, Certificate of Honour: www.finnvera.fi customer service portal

Contact Ville for:

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  • business deals
  • reference requests
  • getting back in touch

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