
Assistant Vice President, Marketing
Greater Los Angeles Area

Assistant Vice President, Marketing
Greater Los Angeles Area
Extensive experience in managing projects, programs, and production teams in technology companies and for startup businesses.
Experience in the following areas: develop budget, timeline for marketing and communications projects; develop project specifications with client; produce state-of-the-art websites; manage development teams; streamline productivity using technology; define target audience, branding and image presence; effective and engaging lecturer/trainer.
+ Strong and effective communications skills
+ Excellent project management skills, producing reports, schedules, budgets
+ Facilitate client and executive meetings and training sessions
+ Produce on-time and on-budget online and print projects
+ Direct project development teams, such as designers, engineers, vendors
(Banking industry)
May 2008 — Present (1 year 8 months)
My job is to think about Camino FCU every minute of the day in an endeavor to tighten up, polish, and increase its market position, gain business and profitability.
And I do. I am known for my 3am emails, writing notes in the middle of vacation for ideas on a marketing project, and writing on my hand while stopped at the signal light when I have a brainstorm that I can't bear to forget.
I love my job, and I love that the work I do has been well regarded.
(Marketing and Advertising industry)
2003 — 2008 (5 years )
Consult and create a variety of communications projects, including branding and messaging for startups and corporations, press releases, print buying for computer conference, develop and deliver training, produce and develop e-commerce websites. Clients included: Apple, Oracle, IDG, Charles Schwab, Gupta, iAttire, Amstar, Santa Monica College.
(Privately Held; 501-1000 employees; Information Services industry)
2007 — 2007 (less than a year)
(Privately Held; 11-50 employees; Internet industry)
January 2000 — June 2002 (2 years 6 months)
Produced all co-brand websites, creating development program, including pricing, development costs, deliverables. Delivered software-driven websites to specification, on-time and within budget. Selected engineering and development vendors. Liaison to Executive team. Primary client liaison. Managed vendor relations and creative team; negotiated terms.
(Privately Held; Political Organization industry)
August 1998 — March 2000 (1 year 8 months)
Originally hired to develop print production workflow for this ad agency. Enlraged the position to produce a complete overhaul of website from 10-page brochure to 100-page enterprise website. Documented project specifications.
(Privately Held; 1-10 employees; Information Services industry)
June 1995 — June 1999 (4 years 1 month)
Developed and delivered lectures and training seminars on the media industry, especially as relates to digital asset management in printing, digital production, and internet workflow.
(Computer Software industry)
January 1993 — December 1995 (3 years )
Industry specialist in print and print production, especially Photoshop, Illustrator, PageMaker, TrapWise, PressWise. Consulted high-end clients and influencers by helping streamline productivity, solve PostScript solutions and create dialog between high-end users and corporate. Specialist for specialty prepress software. Speaker at industry trade shows, such as Seybold, Macworld Expo. Originally employed with Aldus Corporation.
(Privately Held; Publishing industry)
January 1990 — December 1992 (3 years )
Directed team of eighteen to produce 300+page monthly magazine using Macintosh technology. Worked with Jerry Borrell, Editor-in-Chief.
(Privately Held; 1-10 employees; Printing industry)
June 1988 — December 1990 (2 years 7 months)
Established and operated one of the first Apple-computer typesetting shops.
+ Organized as a producer's cooperative.
+ Clients include: Apple Computer, Amnesty International, and political candidates.
BA , Mass Communications , 1980 — 1985
Social Software Networks: Active member of most social software networks. Experience in the rise and fall as their natural lifecycle plays out. Nick: Lobocita. Networks: BBS: sfnet.net; IRC: efnet:sfnet; efnet:sfgoth; efnet:dev/gaf; efnet:mark/lar. Web networks: tribe.net, orkut.net, facebook.com, myspace.com, linkedin.com, ning.com, friendster.com, platial.com. Sewing Artist: Served as technical artist/consultant for SF Bay Area artists, including Isis Rodriguez, Ester Hernandez, and various theatrical companies. Techniques include pattern engineering, clothing development, structural sculpture. E-commerce Startups: I consult with crafters to startup their online websites and e-commerce stores. My first example was launched in 29 days, was on a live radio interview within 6 hours of launch, and featured on Chicago Tribune business section within 5 days. Listed in New York magazine. Featured on top tech blogs around the world, including Gizmodo, PopGadget, and CoolHunter.
Relay for Life - Montebello, CA, American Cancer Society:
- Publicity Chair 2009, 2010
- Mission Delivery Chair, 2009
- Wrap Up & Awards Committee 2009
- Attended Relay Summit 2009
- Attended Relay Chair Academy 2009
2009 Southland Art Association
- Interim 3rd Vice President
- Website & Publicity Chair
Be The Match volunteer
- Donor Drives, Montebello 2009
2009 Judge for Scholarship Essay Contest, Ford of Montebello
Crafty Vixens: I moderate an online community for alternative crafters with over 7000 members worldwide on the social software network tribe.net
CraftyVixens is featured in Wired online magazine, Spring 2006.
iAttire.net is ranked in the top 100,000 within first month according to alexa.com, October 2005
Crafty Vixens becomes the second largest tribe within the first quarter of my moderatorship. Summer 2005 and remains so to this day.