Viktor Prochazka

Current

B2C marketing at Prazska energetika, a.s.
Consultant at vikpro.com

Past

Start-up Manager at The North Face Prague
Management member at Spoon s.r.o.

Education

Univerzita Karlova v Praze
CIMA
Gymnázium Sladkovského

Timpview High-School

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Recommended

5 people have recommended Viktor

Connections

64 connections

Industry

Marketing and Advertising

Websites

Viktor Prochazka’s Summary

I currently live in Prague, Czech Republic. I work as a mass marketer in a company selling electricity - Prazska energetika, a.s. ( PRE ).

Before that I worked for HUDYsport a.s. (distributor of The North Face in CZ at the time) as a start-up manager. I pulled together Prague's The North Face store A to Z - getting the spot, negotiating, marketing, HR etc.

Before starting with HUDYsport and The North Face I was a core member of the creative studio Spoon s.r.o. - and it was great. Unfortunately Spoon studio didn't hack it in the world of business so it's only great memories now.

I lead a life of a husband, father, worker, freelancer and a blogger.

Viktor Prochazka’s Specialties:

Communication, branding & marketing, evangelism, strategy planning.

Viktor Prochazka’s Experience

B2C marketing

Prazska energetika, a.s.

(Oil & Energy industry)

April 2008 — Present (1 year 4 months)

At PRE (Prazska energetika, a.s.) I have assigned the mass marketing activities related to sales of electric energy to the B2C segment. These include:

- planning and execution of mixed campaigns
- member of B2C product development
- copywriting supervision
- advisory to B2C front-office support section
Consultant

vikpro.com

(Marketing and Advertising industry)

April 2000 — Present (9 years 4 months)

During the years my private business evolved especially into a strategic consultancy for small clients and I am also being outsourced by larger agencies for copywriting / team session facilitating / light DTP works. During the years I had the honor to work with companies as Icebreaker, The North Face, Cocoon and more.
Start-up Manager

The North Face Prague

(Retail industry)

January 2006 — September 2007 (1 year 9 months)

I pulled together Prague's The North Face store A to Z - getting the spot, negotiating, marketing, HR etc.

The project of The North Face flagship store in Prague was done for the exclusive distributor for CZ - HUDYsport a.s.
Management member

Spoon s.r.o.

(Marketing and Advertising industry)

2004 — 2006 (2 years)

At Spoon I was a core member of the creative team along with the GM Jan Kremlacek. Our biggest clients were Centrum Chodov - brand identity and TV OCKO - on-air redesign.

Viktor Prochazka’s Education

Univerzita Karlova v Praze

Psychology, Sociology, Human Resources 1999 — 2006

I actually studied at the Department of Humanity Studies and the Department of Adult Education and Human Resources. As my thesis I did a qualitative research on Masculinities.

Activities and Societies:

Member of Faculty Senate at FHS UK (2 terms)
CIMA
Gymnázium Sladkovského
Timpview High-School