
Marketing Communicatons Manager at Covidien
Greater Denver Area

Marketing Communicatons Manager at Covidien
Greater Denver Area
Covidien is a large global healthcare company committed to sustaining strong margins and cash flows while making investments for growth. A leading manufacturer of medical devices and supplies, diagnostic imaging agents and pharmaceuticals, with 2009 revenue of $10.7 billion and industry-leading profit margins
> 42,000 employees worldwide in more than 60 countries, with products sold in over 140 countries.
> Dedicated to R&D, spending nearly $438 million in 2009 alone, with that amount expected to increase in 2010.
> Committed to creating innovative medical solutions for better patient outcomes and delivering value through clinical leadership and excellence.
Covidien's business segments:
> Medical Devices - Includes endomechanical, soft tissue repair, energy, oximetry and monitoring, airway and ventilation, vascular and other products.
> Pharmaceuticals – Includes specialty pharmaceuticals, active pharmaceutical ingredients, specialty chemicals, contrast products and radiopharmaceuticals.
> Medical Supplies - Includes nursing care, medical surgical, SharpSafety and OEM products.
Covidien provides:
Marketing communications, marketing strategy, social media, advertising, web strategy, direct mail, online advertising, market research, email marketing, branding, graphics, new business development, sales, sales promotions, relationship management, art enthusiast, art buyer, art critic, art marketer, artists best friend, mother, health and wellness champion, green, gardener, lover of the mountains and great outdoors, dog lover, walker, hiker, skiier, golfer
(Public Company; COV; Medical Devices industry)
May 2010 — Present (5 months)
(Public Company; PLD; Real Estate industry)
September 2002 — January 2009 (6 years 5 months)
Extensive experience in branding and marketing including research, strategy, communications, management and metrics. Highly effective leadership style promoting teamwork, accountability, innovation, quality and results. This position required marketing strategy, planning and budgeting along with managing a staff of twelve during a fast growth period. This role also included collaboration and marketing support to international operations in Europe, United Kingdom, Japan, China and Mexico. Impactful projects included launching the Company's first online marketing and Thought Leadership program. Other projects included developing and launching several industrial park websites for North America properties and an enterprise-wide digital asset management system.
(Public Company; sta; Business Supplies and Equipment industry)
1995 — 2002 (7 years )
During seven years at Corporate Express, the company grew from $800M to $5B in revenue where Viki served as director of marketing and branding. During this time Viki proposed and directed Corporate Express' first brand strategy. Using customer research and a brand council of 23 CE employees around the world, Viki and team developed and deployed a branding strategy and internal campaign to 15,000 employees. A post survey indicated that over 90% of employees understood the company strategy better and had more confidence in management. The brand promise, "Preparing the World for Business", was used for nearly six years and postioned Corporate Express with their business-to-busienss customers.
Bachlor of Arts , Graphic Design , 1975 — 1980
Business Marketing Assoication
* 2009 Communicator of the Year award from Business Marketing Association, Colorado Chapter
* 2009 Silver Key Award from Business Marketing Association for ProLogis Corporate Social Responsibility email video