Vijay Bathula

Current

• Web Analytics Consultant at Hewlett Packard

Past

• Sr. E-Marketing Analyst at COMODO
• eMarketing Analyst at VisaPro

Education

• Human Factors International
• Andhra University

Recommended

3 people have recommended Vijay

Connections

61 connections

Industry

Information Technology and Services

Websites

• My Blog
• My Company

Vijay Bathula’s Summary

I am an eBusiness Professional having 8 plus years of experience in the areas of eMarketing, SEO, Clickstream Analytics, Affliate Marketing. I also possess good knowledge on Information Architecture, Design - Web2.0, Web Development, Website Usability, SEO Centric Website Design, and Other eBusiness Processes.

Vijay Bathula’s Specialties:

Web Analytics, eMail Marketing, SEO, SEM, Information Architecture, Usability Testing, Multivariate Testing, Usability centric Search Engine Optimization, HFI Usability Approaches

Vijay Bathula’s Experience

• Web Analytics Consultant

  Hewlett Packard

  (Public Company; 10,001 or more employees; Computer Hardware industry)

  April 2006 — Present (2 years 4 months)

• Sr. E-Marketing Analyst

  COMODO

  (Privately Held; 201-500 employees; Information Technology and Services industry)

  October 2004 — February 2006 (1 year 5 months)

  Review and Analyze all Comodo network of websites from User, Marketing and SEO perspectives and recommend changes.
  
  Implement Web Analytics System and provide metrics and key performance indicators for Comodo network of websites.
  
  Review and enhance the visitor, prospect and client email communication flow.
  
  Review and Enhance the Existing Promotional Campaigns
  
  Review user profiles of each of the comodo websites and explore the opportunities for up selling and cross selling the comodo products.

• eMarketing Analyst

  VisaPro

  (Information Technology and Services industry)

  2000 — 2004 (4 years)

Vijay Bathula’s Education

• Human Factors International

  Certified Usability Analyst, Human Factors, Design Standards, and Usability, 2008 — 2008

• Andhra University

  Business Management, Marketing, Finance, Accounting, Economics, 1996 — 1999

Additional Information

Vijay Bathula’s Websites:

• My Blog
• My Company

Vijay Bathula’s Interests:

Exploring new things online for fun and knowledge gaining.

Vijay Bathula’s Groups:

Omniture, Web Analytics, HFI

•    Web Analytics Demystified member
•    Content Management Professionals member
•    LinkedHR member
•    Web Analytics Professional member
•    Search Marketing Salon member
•    Web & Marketing Analytics Group - IQ Workforce member
•    User Experience member
•    User Experience Group member
•    HP Connections member
•    Global Analytics Network member

Vijay Bathula’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch