Vijay Bathula

Vijay Bathula

Web Analytics Consultant at Hewlett-Packard

India

Current
  • Web Analytics Consultant at Hewlett Packard
Past
  • Sr. E-Marketing Analyst at COMODO
  • eMarketing Analyst at VisaPro
Education
  • Human Factors International
  • Andhra University
Connections
61 connections
Industry
Information Technology and Services
Websites

Vijay Bathula’s Summary

I am an eBusiness Professional having 8 plus years of experience in the areas of eMarketing, SEO, Clickstream Analytics, Affliate Marketing. I also possess good knowledge on Information Architecture, Design - Web2.0, Web Development, Website Usability, SEO Centric Website Design, and Other eBusiness Processes.

Vijay Bathula’s Specialties:

Web Analytics, eMail Marketing, SEO, SEM, Information Architecture, Usability Testing, Multivariate Testing, Usability centric Search Engine Optimization, HFI Usability Approaches


Vijay Bathula’s Experience

  • Web Analytics Consultant

    Hewlett Packard

    (Public Company; 10,001 or more employees; Computer Hardware industry)

    April 2006Present (2 years 4 months)

  • Sr. E-Marketing Analyst

    COMODO

    (Privately Held; 201-500 employees; Information Technology and Services industry)

    October 2004February 2006 (1 year 5 months)

    Review and Analyze all Comodo network of websites from User, Marketing and SEO perspectives and recommend changes.

    Implement Web Analytics System and provide metrics and key performance indicators for Comodo network of websites.

    Review and enhance the visitor, prospect and client email communication flow.

    Review and Enhance the Existing Promotional Campaigns

    Review user profiles of each of the comodo websites and explore the opportunities for up selling and cross selling the comodo products.

  • eMarketing Analyst

    VisaPro

    (Information Technology and Services industry)

    20002004 (4 years)


Vijay Bathula’s Education

  • Human Factors International

    Certified Usability Analyst, Human Factors, Design Standards, and Usability, 20082008

  • Andhra University

    Business Management, Marketing, Finance, Accounting, Economics, 19961999


Additional Information

Vijay Bathula’s Websites:

Vijay Bathula’s Interests:

Exploring new things online for fun and knowledge gaining.

Vijay Bathula’s Groups:

Omniture, Web Analytics, HFI

  •    Web Analytics Demystified member
  •    Content Management Professionals member
  •    LinkedHR member
  •    Web Analytics Professional member
  •    Search Marketing Salon member
  •    Web & Marketing Analytics Group - IQ Workforce member
  •    User Experience member
  •    User Experience Group member
  •    HP Connections member
  •    Global Analytics Network member

Vijay Bathula’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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