Vijay Bathula

Current

Web Analytics Consultant at Hewlett Packard

Past

Sr. E-Marketing Analyst at COMODO
eMarketing Analyst at VisaPro

Education

Human Factors International
Andhra University

Recommended

5 people have recommended Vijay

Connections

143 connections

Industry

Information Technology and Services

Websites

Vijay Bathula’s Summary

I am an eBusiness Professional having 9 plus years of experience in the areas of eMarketing, SEO, Clickstream Analytics, Affliate Marketing. I also possess good knowledge on Information Architecture, Design - Web2.0, Web Development, Website Usability, SEO Centric Website Design, and Other eBusiness Processes.

Vijay Bathula’s Specialties:

Web Analytics, eMail Marketing, SEO, SEM, Information Architecture, Usability Testing, Multivariate Testing, Usability centric Search Engine Optimization, HFI Usability Approaches

Vijay Bathula’s Experience

Web Analytics Consultant

Hewlett Packard

(Public Company; HPQ; Computer Hardware industry)

April 2006 — Present (3 years 8 months)
Sr. E-Marketing Analyst

COMODO

(Privately Held; 201-500 employees; Information Technology and Services industry)

October 2004 — February 2006 (1 year 5 months)

Review and Analyze all Comodo network of websites from User, Marketing and SEO perspectives and recommend changes.

Implement Web Analytics System and provide metrics and key performance indicators for Comodo network of websites.

Review and enhance the visitor, prospect and client email communication flow.

Review and Enhance the Existing Promotional Campaigns

Review user profiles of each of the comodo websites and explore the opportunities for up selling and cross selling the comodo products.
eMarketing Analyst

VisaPro

(Information Technology and Services industry)

2000 — 2004 (4 years )

Vijay Bathula’s Education

Human Factors International

Certified Usability Analyst , Human Factors, Design Standards, and Usability , 2008 — 2008
Andhra University

Business Management , Marketing, Finance, Accounting, Economics , 1996 — 1999