Vidya Chadaga

Current

Senior Product Marketing Manager at Cast Iron Systems

Past

Sr Product Marketing Manager at Oracle Inc
Senior Product Manager at Oracle Inc
Project Lead at SAP Labs

Project Coordinator at SAP Labs India
Development Coordinator at SAP Labs
Senior Developer at SAP AG

see less...

3 more...

Education

University of California, Berkeley - Walter A. Haas School of Business
Doctor Babasaheb Ambedkar Marathwada University

Recommended

13 people have recommended Vidya

Connections

474 connections

Industry

Marketing and Advertising

Websites

Vidya Chadaga’s Summary

Marketing Management, Web 2.0 Marketing, Product Management, Strategy, Brand Management, Enterprise Application know-how, Siebel CRM, Oracle Fusion Middleware, SAP CRM, SAP Call Center, SAP HCM.
Project Manager and Product specialization in a wide variety of business applications. Particularly interested in Marketing and Strategy based projects and Entrepreneurial ventures.

Vidya Chadaga’s Specialties:

° Define product roadmap, understand target market needs, encapsulate compelling customer value proposition
° Define market segments, target profiles
° Develop and maintain all competitive positioning
° Conduct pricing analysis, evaluate competitive pricing, set pricing for product
° Build brand portfolio, perform brand analysis, brand monitoring, online brand marketing, social network marketing
° Evaluate/Implement marketing channel strategy
° Perform benchmark analysis, market research

Vidya Chadaga’s Experience

Senior Product Marketing Manager

Cast Iron Systems

(Privately Held; Computer Software industry)

June 2009 — Present (7 months)

In this role, Vidya drives a myriad of product marketing activities ranging from corporate messaging, channel enablement and product messaging and positioning to spear-heading product launches, pricing, and other partner marketing activities.
Sr Product Marketing Manager

Oracle Inc

(Public Company; ORCL; Information Technology and Services industry)

January 2008 — July 2009 (1 year 7 months)

• Application deployment strategy for On Premise, On Demand and SaaS solutions
• Customer profiles and references for Oracle Applications
• Product Marketing for the Oracle Siebel CRM on-premise and on-demand solution
• Work closely with product strategy and product management to keep on top of relevant changes in the market and products
• Translate insights to strategies and tactics to promote products through events, campaigns, and other promotions
• Author white papers, data sheets, collaterals, brochures for Siebel CRM
• Arm sales with the tools, techniques and expertise to properly position products
• Responsible for the messaging and positioning of product upgrades
• Research facts on the product, customer base, competitors and industry
Senior Product Manager

Oracle Inc

(Public Company; 10,001 or more employees; ORCL; Computer Software industry)

December 2006 — March 2008 (1 year 4 months)

* Author Business Requirements and Functional Specification documents
* Engage key customers as design partners for strategic enhancements to the product
* Mentor the Development and QA organizations through the development and testing cycles for new releases of the product
* Manage two parallel releases of the product, which were based on two different technology stacks
* Help customers with implementation issues - drive short term product enhancements to enable customer success
* Create white papers on important functional capabilities of the product
* Create marketing collateral for each release of the product, outlining the capabilities and benefits available with the new release
Project Lead

SAP Labs

(Public Company; 10,001 or more employees; SAP; Computer Software industry)

May 2002 — November 2006 (4 years 7 months)
Project Coordinator

SAP Labs India

(Public Company; Marketing and Advertising industry)

1999 — 2002 (3 years )
Development Coordinator

SAP Labs

(Public Company; 10,001 or more employees; SAP; Computer Software industry)

August 1999 — May 2002 (2 years 10 months)
Senior Developer

SAP AG

(Marketing and Advertising industry)

2000 — 2001 (1 year )

Vidya Chadaga’s Education

University of California, Berkeley - Walter A. Haas School of Business

MBA , Marketing, Strategy, Entrepreneurship , 2006 — 2009

Activities and Societies:

Haas Marketing Club member
Haas Technology Club member
Toastmasters International
Doctor Babasaheb Ambedkar Marathwada University

Engineering , Computer Science and Engineering , 1994 — 1998

* State level debater.
* Runner's up in the Personality Competition.

Activities and Societies:

Gold medalist in the CSE and other departments put together.

Additional Information

Vidya Chadaga’s Websites:

Vidya Chadaga’s Interests:

* Social Marketing, Web 2.0 Marketing, Corporate Marketing * Product Management, Product Strategy * Professional networking * Public Speaking * International travel * Gourmet cooking

Vidya Chadaga’s Groups:

Haas Marketing Club (http://groups.haas.berkeley.edu/mktclub/),
Haas Enterpreneurhip Club (http://entrepreneurship.berkeley.edu/index.asp#focus), Haas@Work