Vida Afshar

Buyer at Sears Holdings Corporation

Hoffman Estates, Illinois (Greater Chicago Area)
Consumer Electronics

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Vida Afshar's Overview

  • Quality Control Assistant, Customer Service Representative, Manufacturing Lead at Deluxe Corporation
  • Los Angeles South West College

128 connections

Vida Afshar's Summary

Sr. Buyer within the retail consumer electronics industry with 10 years of management experience from both implementing creative new retail strategies and ability to develop relationships with business partners at all levels including senior managements. Proven negotiation ability and demonstrated skills at analyzing competitive pricing, product selection, promotion and profitability.


Vendor Relations, Stock Planning and Tracking, Just-in-time Delivery, Contract Negotiation, Team Leadership & Management, Implementing the sales strategy

Vida Afshar's Experience

Home Entertaintment OBU Buyer

Sears Holdings Corporation

Public Company; 10,001+ employees; SHLD; Retail industry

November 2011Present (3 years)

Sr. Buyer / Merchandising & Operations Supervisor

Fry's Electronics

Privately Held; 10,001+ employees; Retail industry

20022011 (9 years) San Jose , Ca

• Manage purchasing activities for Consumer Electronics products.
• Negotiate and purchase over $240 million of merchandise annually.
• Supervise a direct staff of 2 junior buyers and an indirect staff of fifteen department supervisors.
• Develop and implement creative new retail strategies for both purchasing team and store management. Advise managers on category profitability, vendor and supply chain issues and merchandising.
• Responsible for product selection and assortment decisions. Drive sales through price, positioning, sales analysis and select promotions. Manage revenue and category profitability and monitor industry and competitive trends.
• Develop and grow productive relationships with key business partners, including external vendor representatives and internal operation managers.
• Responsible for inventory planning and implement strategies to maintain inventory levels.
• Increased sales by 20% and gross profit margin by 8% compared to last year sales.
• Responsible for managing selection and monitoring online sales.
• Schedule freight for just-in-time delivery of goods to improve use of limited storage space in the stores.

Retail Buyer/ Merchant

Fry's Electronics

Privately Held; 10,001+ employees; Retail industry

20012002 (1 year) San Jose, CA

• Responsible for setting product pricing through margin analysis and competitive market research. Strong data analysis skills.
• Worked closely with all groups involved in the organization including Purchasing team, Store operations, Fulfillment and Logistics, Online store merchants and In-store merchandising specialists.
• Identified business opportunities and risks through analyzing sales performance and gathering market information.


Century 21 Champion

19992001 (2 years) San Jose, CA

• Assisted clients in the purchase or sale of property.
• Prepared comparison market analysis for seller or buyers.
• Presented offers and negotiated on the purchase prices.
• Opened escrow and coordinated the sales process for the seller.

Quality Control Assistant, Customer Service Representative, Manufacturing Lead

Deluxe Corporation

Public Company; 5001-10,000 employees; DLX; Financial Services industry

19861999 (13 years) San Jose, Ca

• Prepared statistical reports for management.
• Interacted with Sales and Marketing departments.
• Placed client orders, resolved complaints, and provided product, pricing and shipping information.

Vida Afshar's Skills & Expertise

  1. Market Analysis
  2. Sales Process
  3. Visual Merchandising
  4. Sales Management
  5. Marketing Research
  6. Sales Operations
  7. Purchasing
  8. Forecasting
  9. Vendor Management
  10. Retail Buying
  11. Strategic Sourcing
  12. Retail
  13. Consumer Electronics
  14. Merchandising
  15. Inventory Control
  16. Account Management
  17. Marketing Strategy
  18. Pricing
  19. Leadership
  20. Income Statement
  21. Team Building
  22. Management
  23. Logistics
  24. Data Analysis
  25. Customer Service
  26. Assortment
  27. Cross-functional Team Leadership
  28. Procurement
  29. Supply Chain
  30. Sales
  31. Product Development
  32. Global Sourcing
  33. Operations Management
  34. Strategic Planning
  35. Product Management
  36. Store Management
  37. Negotiation
  38. Supply Management
  39. Sourcing
  40. Inventory Management
  41. Analysis
  42. Competitive Analysis
  43. Profit
  44. Product Marketing
  45. P&L Management
  46. Manufacturing
  47. Supply Chain Management
  48. E-commerce

View All (48) Skills View Fewer Skills

Vida Afshar's Education

Los Angeles South West College

2 years, Computer Sience


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  • reference requests
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