Senior Product Marketing Manager at Citrix Systems, Inc.
San Francisco Bay Area
Senior Product Marketing Manager at Citrix Systems, Inc.
San Francisco Bay Area
Seasoned product marketing manager with over 10 years of experience in developing, marketing, and launching products for major global high tech firms. Equipped with expertise in Asia Pacific and European markets to lead cross-functional and cross-national teams to target customers, refine product features, and achieve effective market positioning.
Fluent in five different languages.
Product Marketing, Product Management, Product Pricing, Multi-Lingual, General Management, Strategic Partnerships.
(Public Company; 1001-5000 employees; CTXS; Computer Software industry)
October 2007 — Present (1 year 3 months)
(Public Company; 10,001 or more employees; SI; Telecommunications industry)
November 2005 — September 2007 (1 year 11 months)
* Responsible for two flagship products of Siemens Communications USA, HiPath 4000 and HiPath Xpressions.
* Developed complex business cases and financial models to analyze and establish product pricing for Siemens Communications USA.
* Ensured business due diligence by emphasizing the intelligent holistic view of the process with supporting data that enables achievement of business targets.
(Public Company; 1001-5000 employees; EFII; Computer Software industry)
December 2001 — October 2005 (3 years 11 months)
* Focused product strategies to the most attainable market from the 10 completely different markets that the group started with. This resulted in achieving 70% market share in two years.
* Improved triumphed against competition at a rate of 85% by creating processes and procedures to conduct head-to-head competitive product trials at customers’ sites.
* Collaborated with Adobe during Acrobat development to share the burden and cost of software design. Reduced software development cost by 55%.
* Reduced a 7-month development cycle to 6 weeks.
(Public Company; 1001-5000 employees; EFII; Computer Software industry)
December 1998 — December 2001 (3 years 1 month)
* Led QA efforts on high-profile projects from early engineering development to product release, resulting in one product winning the printing industrys coveted BERTL award.
* Collaborated with Japanese OEM customers on features negotiation. Delivered status updates.
* Supervised quality assurance engineers on test methodologies and procedures.
* Established processes, test plans, and test cases to ensure product test coverage.
* Directly contributed to determining engineering directions during product development.
(Public Company; 501-1000 employees; EGLS; Semiconductors industry)
June 1997 — December 1998 (1 year 7 months)
* Drove Y2K product qualification efforts. Provided status updates directly to the executive staff.
* Designed test plans and procedures. Developed documentation for ISO 9001 compliance.
* Assisted programmers to speed up product development. Provided support to external customers.
MBA, Marketing Management, International Business, 2000 — 2003
Awarded Top Graduate Class Capstone Business Case
BA, Physics, 1994 — 1996
Completed undergraduate degree in three (3) years
Received Outstanding International Students Award
Vice President of International Students Club
Students Body Council Member
Aviation, travel, fine dining, new technology, movies, digital video production.
AOPA
Siemens AG World Wide Top Performance Employee
BERTL award for the best product.
Five pending patents on Internet technology.