LinkedInVictor Hugo Manzanilla

Victor Hugo Manzanilla

Brand Manager New Business Development - Global Air Care at Procter & Gamble

Location
Cincinnati Area
Industry
Consumer Goods
Previous
  1. Procter & Gamble
Education
  1. Universidad Simón Bolívar
Websites
500+connections

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500+connections
Universidad Simón Bolívar

Universidad Simón Bolívar

Industrial Engineering

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Background

Summary

Brand Manager for New Business Development at Procter & Gamble. Responsible for the successful development of a robust and well balanced +5 year Innovation Portfolio, new Air Care business models and consumer ideas & positioning.

Founder of "LiderazgoHoy.com" (Leadership Today), a successful leadership blog and podcast with more than +1MM visits per year.

Author of the upcoming book "Despierta tu Héroe Interior: 7 Pasos para una vida de Éxito y Significado" (Awakening Your Inner Hero: 7 Steps for a life of Success and Significance). To be published by HarperCollins/Thomas Nelson in Sept. 2015.

Experience

Brand Manager New Business Development - Global Air Care

Procter & Gamble
– Present (3 months)Cincinnati Area

Brand Manager for New Business Development at Procter & Gamble. Responsible for the successful development of a robust and well balanced +5 year Innovation Portfolio, new Air Care business models and consumer ideas & positioning.

Senior Associate Brand Manager - Global Febreze

Procter & Gamble
(2 years 1 month)Cincinnati Area

Global Febreze Fabric Refresher Pillar owner. Responsible for the Febreze largest/flagship pillar with sales above $400MM globally. Main deliverables were:

a) 5-year innovation strategy
b) Global upstream innovation & delivery
c) Qualified marketing toolkits to the regions (TV copy, Print, Digital, ER, etc.)
d) Social marketing strategy & execution

Associate Brand Manager - Mr. Clean

Procter & Gamble
(1 year 11 months)Cincinnati Area

Program Manager - North America Febreze

Procter & Gamble
(3 years 1 month)Cincinnati Area

Market/Demand Planner - Fabric & Home Care | Andean Region

Procter & Gamble
(3 years 7 months)Venezuela

Languages

  1. English

    Full professional proficiency
  2. Spanish

    Native or bilingual proficiency

Projects

Liderazgo Hoy Blog(Link)

"LiderazgoHoy.com" ("Leadership Today" in Spanish) is a blog where I share my ideas about leadership, management, marketing and insights about life. The blog currently gets more than +1MM visits/year and has become one of the biggest leadership & development blogs in spanish.

Skills

  • Marketing Strategy
  • Marketing Communications
  • Social Media Marketing
  • Program Management
  • Leadership
  • Collaboration
  • Brand Management
  • Project Management
  • Business Analysis
  • Business Planning
  • Advertising
  • Marketing
  • Brand Equity
  • Brand Architecture
  • Supply Chain Management
  • Management
  • Customer Insight
  • Product Development
  • Cross-functional Team...
  • Shopper Marketing
  • Consumer Products
  • Competitive Analysis
  • Strategy
  • Market Research
  • FMCG
  • Marketing Management
  • Trade Marketing
  • Marketing Research
  • Market Analysis
  • Market Planning
  • P&L Management
  • Product Marketing
  • Global Marketing
  • Segmentation
  • Pricing Strategy
  • Product Launch
  • See 21+  See less

Education

Groups

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