Vicki O'Neill

Current

Marketing Manager & Emerging Media Enthusiast at Dealer Specialties
Marketing Manager at Dominion Enterprises
Marketing Manager at Dealer Specialties/Dominion Enterprises

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Past

Product Manager - Internet at The Berry Company

Education

DeVry University Online

Recommended

7 people have recommended Vicki

Connections

288 connections

Industry

Marketing and Advertising

Websites

Vicki O'Neill’s Summary

Company marketing leader and project manager with direct experience in marketing strategy, lead generation, media planning, trade shows, corporate communications, competitive analysis, sales support materials, industry/media research and customer attrition/retention analysis. Spearhead Web 2.0 media such as social networking and wiki development and soon-to-be released, blogging.

Vicki O'Neill’s Specialties:

Marketing Strategy, Market Research, Competitive Analysis, Customer Analysis, Product Development, Product Management, Market Analysis, Business Case Development, Internet Marketing (SEM and SEO), Automotive, Yellow Pages (Print and Internet), Web 2.0 Technologies

Vicki O'Neill’s Experience

Marketing Manager & Emerging Media Enthusiast

Dealer Specialties

(Privately Held; 51-200 employees; Automotive industry)

2006 — Present (3 years )

Direct all marketing initiatives for Dealer Specialties including strategic marketing planning and development, company rebranding/repositioning initiatives, product promotions, media planning, trade show planning, internal and external communications, and working closely with our industry specific public relations firm on all PR efforts.
Marketing Manager

Dominion Enterprises

(Automotive industry)

2006 — Present (3 years )
Marketing Manager

Dealer Specialties/Dominion Enterprises

(Automotive industry)

2006 — Present (3 years )
Product Manager - Internet

The Berry Company

(Public Company; 1001-5000 employees; Marketing and Advertising industry)

2004 — 2006 (2 years )

Managed the overall Internet product and pricing strategy for this fastest growing department within the company. Responsibilities included product development, establishing price based on break-even and ROI requirements of telephone company partners and creating print/Internet bundle programs.