Vickie Smith-Siculiano, PMP

Current

Social Media Project Coordinator at SamsonMedia
Social Media Strategist, eMarketing Consultant and Speaker at Say WOW Marketing

Past

Project Assistant at Snelling Staffing Services
Advertising Account Executive at WBGO Jazz 88.3FM
Marketing Associate at Count Basie Theatre

Founder & Jazz Vocalist/Band Leader at Swing 8th Productions
Sales and Direct Mail Coordinator at Lauri Strauss Leukemia Foundation
Executive Assistant - Supply Chain at Simon and Schuster
Founder & Director of eCommerce at Little Fish Collectibles

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4 more...

Education

Project Management Institute
Montclair State University
City University of New York-Baruch College

Kingsborough Community College
City University of New York-Brooklyn College

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2 more...

Recommended

18 people have recommended Vickie

Connections

487 connections

Industry

Marketing and Advertising

Websites

Vickie Smith-Siculiano, PMP’s Summary

With a marketing/advertising background, I specialize in digital/e-marketing practices. With experience in media and entertainment, I am passionate for social media and the possibilities we now have to understand and engage our audiences.

Keeping on top of ever-emerging technologies, I LOVE to learn and improve my skills, while helping others learn how they can use them for their own game plan.

I am a Certified Project Manager (PMP), and I tackle all my projects with a refined methodology to keep things on time and on budget!

I am an active blogger and speaker, booked for engagements through social media efforts. My most recent presentation is visible on Slideshare, and have integrated video through YouTube!

As a former jazz vocalist, I am in tune to different audiences and understanding their unique need for value. You get just one chance to make ‘em say WOW!

Vickie Smith-Siculiano, PMP’s Specialties:

Social Media, Branding, Digital Marketing, eMarketing, Marketing Research, Marketing Campaigns, CRM, eCommerce, Branding, Advertising, Copywriting

Vickie Smith-Siculiano, PMP’s Experience

Social Media Project Coordinator

SamsonMedia

(Marketing and Advertising industry)

September 2009 — Present (3 months)

Excited to be hired to coordinate a project for a major global technology corporation (name confidential). With my marketing expertise, I'm able to assess the current status and offer recommendations to optimize the process for future success.
Social Media Strategist, eMarketing Consultant and Speaker

Say WOW Marketing

(Privately Held; Marketing and Advertising industry)

May 2009 — Present (7 months)

Helping to unleash the power of social media is a passion of mine, as I help businesses (and other job seekers like myself), by finding their competitive advantage, and helping them to BRAND themselves effectively. The next step is goal setting and joining the conversation already going on...everywhere 24/7. My marketing/advertising background gives me a solid strategy with how to brand and get attention.
Project Assistant

Snelling Staffing Services

(Privately Held; Staffing and Recruiting industry)

January 2009 — September 2009 (9 months)

Always uberresourceful, with strong skills in software applications and technologies, I am able to help clients in diverse industries, such as Pharma, Marketing & Law.

One of my favorite assignments was in Marketing Research, where I conducted 3 live focus group transcriptions for a major cosmetics manufacturer for a Phase II product launch feasibility study!..
Advertising Account Executive

WBGO Jazz 88.3FM

(Broadcast Media industry)

June 2007 — December 2008 (1 year 7 months)

My first stint in radio, and my success was in selling "audience" to my clients, by understanding the needs of BOTH and finding a fit through Arbitron Research. I added value to partnerships with my knowledge of social media, and the NJEA/WBGO Jazzy Music Teacher Contest videos I created and uploaded are on YouTube, still drawing visitors. CRM helped me develop strong relationships. Many of my ad campaigns included digital components, and I enjoyed regularly tracking analytics. I decided to pursue a career in digital marketing/social media and follow my passion.
Marketing Associate

Count Basie Theatre

(Non-Profit; Entertainment industry)

January 2007 — May 2007 (5 months)

For my graduate internship, I supported the Marketing Director, I was assigned on projects that included marketing communications (both direct & e-mail) and website updates. One of my favorite assignments was analysis and interpretation of online marketing research for 70,000+ using SurveyMonkey!
Founder & Jazz Vocalist/Band Leader

Swing 8th Productions

(Entertainment industry)

June 2000 — January 2007 (6 years 8 months)

How does an executive assistant turn “jazz vocalist”? After caring for a grandmother with terminal cancer, I found the power of music - the ORIGINAL social media. During her last year and a half, I sang to her the music of the Swing Era, and we were able to communicate though she could not recall my name. And if that menas I helped keep her live just one second longer, I'd so it all over again.

Originally P/T nursing home gigs, to one of my last shows - the 2nd largest performing arts center in the US - Eisenhower Hall @ West Point Military Academy.

I was able to build strong chops in CRM, e-mail communications, social media and web content.

I LOVED my different audiences and the relationships I built, and went back to school full-time for a Master's Degree where I could learn about Marketing and Audience, with MBA classes!
Sales and Direct Mail Coordinator

Lauri Strauss Leukemia Foundation

(Fund-Raising industry)

January 2000 — November 2000 (11 months)

LSLF is a not-for-profit that raises money to fight leukemia. I coordinated direct & e-mail marketing efforts and communicated with major benefactors such as Disney and Viacom on this long-term temp project while I was looking for permanent work. I was moved by the this foundation and its not for profit involvement, and am sad to say that I recently learned that the founder has passed on after a long battle with the disease.
Executive Assistant - Supply Chain

Simon and Schuster

(Public Company; Publishing industry)

May 1998 — March 2000 (1 year 11 months)

Hired F/T on this temp assignment, the publishing arm of the media giant, Viacom, hired me to support two VPs and a team of 23, where I coordinated with Sales and Marketing daily. It was a fun, fast-paced environment, and one of my favorite projects was conducting online research of U.S. outlets to streamline excess inventory.
Founder & Director of eCommerce

Little Fish Collectibles

(Internet industry)

June 1996 — February 2000 (3 years 9 months)

Little Fish Collectibles was my e-commerce startup, as "The Little Fish in the Big Beanie Pond." I rode the beanie baby craze with transactions via my website and through eBay. I hooked up with a Ty authorized dealer, and was in the secondary market until the market dried up. The business was successful because I understood my audience's needs with my strong use of CRM and demand research. I had repeat customers and over 500+ positive-only feedback!

Vickie Smith-Siculiano, PMP’s Education

Project Management Institute

PMP , 2009 — 2009

With years as a successful independent contractor, I fulfilled the 5-year requirement for the PMP certification. There's always room for improvement, so during this transition period, I took charge and built a solid methodology for all projects for any future employer!

Activities and Societies:

Member - PMI Marketing & Sales SIG
Montclair State University

M.A. , Arts Management , 2005 — 2007

As part of the first graduating class of the new Arts Management Program, specializing in marketing "audience," I graduated summa cum laude. MY MBA courses included Internet Marketing, Marketing Research, Entertainment Law, Negotiation Theory and more.
City University of New York-Baruch College

B.B.A. , Marketing Management , 1994 — 1997

A transfer student, I spent my first year taking Calculus just so I could fulfill the Statistics requirement. But I didn't give up and it built my Marketing Foundation. I LOVED Baruch, especially Consumer Behavior, always fascinated with why we buy!.

Activities and Societies:

American Marketing Association Achievement Award, 1996
Kingsborough Community College

A.A.S , Business Administration , 1991 — 1994

At Kingsborough, I got to learn radio at the college station, B91 (with an FCC license!). But, my business classes drew me in and I switched my major.
City University of New York-Brooklyn College

TV/Radio 1990 — 1991

Originally a TV/Radio major, after taking a year of CORE courses, I switched to Kingsborough for Radio!

Additional Information

Vickie Smith-Siculiano, PMP’s Websites:

Vickie Smith-Siculiano, PMP’s Interests:

Volunteering, Networking, Social Media, Weight Training, Crockpot cooking

Vickie Smith-Siculiano, PMP’s Groups:

eMarketing Association - Professional Membership
Project Management Institute - NJ Chapter
Project Management Institute - Marketing & Sales SIG

LinkedSEO
On Startups - The Community For Entrepreneurs
8-PAC Small Business Discussion Group
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eMarketing Association Network
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Small Business Online Community
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Community 2.0
SMB Professionals Group
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InformationWeek
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Social Media Club
Linked Business
PMINJ
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SBA.GOV
Online Marketing Success