Freelance Marketing Consultant & Social Media Enthusiast - "Make 'Em Say WOW!"
Greater New York City Area
- Current
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- Freelance Marketing Consultant at Say WOW Marketing
- Project Assistant at Snelling Staffing Services
- Past
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- Advertising Account Executive at WBGO Jazz 88.3FM
- Marketing Associate at Count Basie Theatre
- Founder & Jazz Vocalist/Band Leader at Swing 8th Productions
- Administrative Assistant at Cambridge Pharma Consultancy
- Sales and Direct Mail Coordinator at Lauri Strauss Leukemia Foundation
- Founder & Director of eCommerce at Little Fish Collectibles
- Executive Assistant - Supply Chain at Simon and Schuster
- Temporary Administrative Assistant at Career Blazers/Staff Innovators
- Founder & Certified Personal Trainer at Specialized Fitness
- Founder & Group Leader/Fitness Instructor at Brooklyn Fitness Buddies
- Founder & Certified Personal Trainer at Women's Outdoor Workout (WOW)
- Subscription Sales/Customer Service Representative at Courier-Life Publications
- Founder & VP Business Development at QuicKey Typing Services
- Administrative Assistant - Market Expansion Unit at Citibank
- Temporary Administrative Assistant at Staff Innovators
- Education
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- Project Management Institute
- Montclair State University
- City University of New York-Baruch College
- Kingsborough Community College
- City University of New York-Brooklyn College
- Recommended
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11 people have recommended Vickie - Connections
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connections
- Industry
- Marketing and Advertising
- Websites
Vickie Smith-Siculiano, PMP’s Summary
I'm a marketing professional and certified PMP, keeping my marketing projects on TIME and on BUDGET! As a former jazz vocalist, I am in tune to different audiences and understanding their unique need for value. I LOVE to help my clients get their audience's attention through marketing research, social media marketing and solid communications. When the curtain goes up, you get one chance to make ‘em say WOW!
With a Masters Degree in Arts Management, I "get" the business of "audience." Graduating summa cum laude, I specialized in Marketing, with MBA classes where I developed solid skills in understanding audiences, and engaging them on the Internet.
I am seeking a position in marketing, on where I can add value with project assignments in digital, e-commerce, or social media marketing.
I LOVE social media outlets (twitter, blogging...) where I can help others, while I continue to learn. It's all about audience!
Vickie Smith-Siculiano, PMP’s Specialties:
Marketing Research, Marketing Campaigns, CRM, Business Development, eCommerce, Social Media, Copywriting, Advertising, Branding,
Vickie Smith-Siculiano, PMP’s Experience
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Freelance Marketing Consultant
Say WOW Marketing
(Privately Held; Marketing and Advertising industry)
May 2009 — Present (3 months)
As a previous successful entrepreneur, it's a passion to encourage, enlighten and empower entrepreneurs. I help them develop solid marketing communications and unleash the power of social media.
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Project Assistant
Snelling Staffing Services
(Privately Held; Staffing and Recruiting industry)
January 2009 — Present (7 months)
With killer skills in Microsoft Office and as an Executive Assistant, I've been a top notch temp able to help clients in diverse industries, with different audiences, such as Pharma, Marketing & Law.
A recent assignment was in Marketing Research, where I conducted a live focus group transcription. -
Advertising Account Executive
WBGO Jazz 88.3FM
(Broadcast Media industry)
June 2007 — December 2008 (1 year 7 months)
My success in radio ad sales was because I understood that I sold "audience," Arbitron research helped me build the story for strategic media proposals. Social media was a great way for me to add value for client partnerships (YouTube, blogs).
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Marketing Associate
Count Basie Theatre
(Non-Profit; Entertainment industry)
January 2007 — May 2007 (5 months)
The Count Basie Theatre is a historic theatre in the business of "audience." Supporting the Marketing Director, I was assigned on projects that included direct/e-mail communication, website updates, and marketing research. One of my favorite assignments was analysis and interpretation of online marketing research (SurveyMonkey).
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Founder & Jazz Vocalist/Band Leader
Swing 8th Productions
(Entertainment industry)
June 2000 — January 2007 (6 years 8 months)
How does an executive assistant turn “jazz vocalist”? For personal reasons - Caring for a grandmother with terminal cancer.
During her last year and a half, I sang to her the music of the swing era. And if that means I helped keep her alive just one second longer, I’d do it all over again.
Originally P/T nursing home gigs, to one of my last shows - the 2nd largest performing arts center in the US, Eisenhower Hall - West Point Military Academy.
I LOVED my different audiences and the relationships I built, and went back to school full-time for a Master's Degree where I could specialize in Marketing and Audience. -
Administrative Assistant
Cambridge Pharma Consultancy
(Privately Held; Pharmaceuticals industry)
February 2001 — April 2001 (3 months)
Cambridge Pharma Consultancy serves the pharmaceutical industry. I supported three pricing strategists and coordinated their travel nationwide and prepared their marketing presentations.
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Sales and Direct Mail Coordinator
Lauri Strauss Leukemia Foundation
(Fund-Raising industry)
January 2000 — November 2000 (11 months)
LSLF is a not for profit that raises money to fight leukemia. I coordinated direct mail efforts and communicated with major benefactors such as Disney and Viacom.
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Founder & Director of eCommerce
Little Fish Collectibles
(Internet industry)
June 1996 — February 2000 (3 years 9 months)
Little Fish Collectibles rode the beanie baby craze until the market dried up. I hooked up with a Ty authorized dealer, and was in the secondary market with a successful eBay business.
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Executive Assistant - Supply Chain
Simon and Schuster
(Public Company; Publishing industry)
January 1998 — January 2000 (2 years 1 month)
Originally a temp assignment, this publishing arm of the media giant, Viacom, hired me to support two VPs and a team of 23, I coordinated with Sales and Marketing daily. It was a fun, fast-paced environment, and one exciting project was conducting online research of U.S. outlets to streamline excess inventory.
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Temporary Administrative Assistant
Career Blazers/Staff Innovators
(Privately Held; Staffing and Recruiting industry)
January 1996 — January 1998 (2 years 1 month)
While I was completing my BA Marketing, I was assigned in a variety of industries. I developed really strong PC skills and was always resourceful for my clients. I continued temping after graduation, and shortly thereafter, I was hired full time.
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Founder & Certified Personal Trainer
Specialized Fitness
(Health, Wellness and Fitness industry)
December 1996 — December 1997 (1 year 1 month)
After training clients who had special needs, I saw a need and got a certification in post-rehab training. That gave new meaning to the word "personal training."
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Founder & Group Leader/Fitness Instructor
Brooklyn Fitness Buddies
(Health, Wellness and Fitness industry)
June 1995 — December 1997 (2 years 7 months)
This was my first stint in the fitness industry, after a battle with weight and a back injury. It all started with a weekend walking club and grew to building valuable community connections. I even organized "Fitness Awareness Day," with free training in the park by these connections.
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Founder & Certified Personal Trainer
Women's Outdoor Workout (WOW)
(Health, Wellness and Fitness industry)
June 1996 — December 1997 (1 year 7 months)
I started this group outdoor Boot Camp as a progression when I saw a need after starting a weekly walking club. These women wanted to do more, and I learned how by getting certified and starting this successful program that received media attention. It was my first venture where I understood the value of community.
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Subscription Sales/Customer Service Representative
Courier-Life Publications
(Newspapers industry)
October 1995 — October 1996 (1 year 1 month)
Courier-Life is a local community newspaper. It was my first spot in media and seeing how "audience" in terms of subscriptions drives ad sales. I would see it years later in radio ad sales at WBGO.
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Founder & VP Business Development
QuicKey Typing Services
(Writing and Editing industry)
September 1991 — June 1995 (3 years 10 months)
QuicKey provided word processing & copy edit services for students & local businesses. I even hooked up a deal with the college bookstore for pick up and drop off service for their customers, giving them 10% commission!
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Administrative Assistant - Market Expansion Unit
Citibank
(Public Company; C; Banking industry)
January 1994 — June 1995 (1 year 6 months)
This was my first F/T job, when I got hired on a temp assignment. I supported 3 VPs of of the Latin American division of International Personal Banking (IPB). After majoring in HS Spanish in HS, it was here that I really developed my skills for speaking, reading and writing Spanish for business.
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Temporary Administrative Assistant
Staff Innovators
(Marketing and Advertising industry)
June 1993 — January 1994 (8 months)
I did temp work through Staff Innovators while I was working towards my BA in marketing. While on an assignment with Citibank, I was hired immediately.
Vickie Smith-Siculiano, PMP’s Education
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Project Management Institute
PMP , 2009 — 2009
With all my entrepreneurial, project-based experience, I fulfilled the 5-year requirement for the PMP certification. During this transition period, I took charge and built a strong methodology for any future projects.
- Activities and Societies:
- Member - PMI Marketing & Sales SIG
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Montclair State University
M.A. , Arts Management , 2005 — 2007
It was a toss-up - be part of the first graduating class of the new Arts Management Program, and specialize in Marketing, or get an MBA. I had really PACKED MBA classes, and very small, personalized Arts classes!
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City University of New York-Baruch College
B.B.A. , Marketing Management , 1994 — 1997
A transfer student, I spent my first year taking Calculus just so I could fulfill the Statistics requirement. But I didn't give up and it built my Marketing Foundation. I LOVED Baruch.
- Activities and Societies:
- American Marketing Association Achievement Award, 1996
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Kingsborough Community College
A.A.S , Business Administration , 1991 — 1994
At Kingsborough, I got to learn radio at the college station, B91 (with an FCC license!). But, my business classes drew me in and I switched my major.
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City University of New York-Brooklyn College
TV/Radio 1990 — 1991
Originally a TV/Radio major, after taking a year of CORE courses, I switched to Kingsborough for Radio!
Additional Information
Vickie Smith-Siculiano, PMP’s Websites:
Vickie Smith-Siculiano, PMP’s Interests:
Volunteering, Networking, Social Media, Weight Training, Crockpot cooking
Vickie Smith-Siculiano, PMP’s Honors:
Baruch College American Marketing Association Achievement Award, 1996
Vickie Smith-Siculiano, PMP’s Contact Settings
Interested In:
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