Vicente Arancon

Current

Key Account Manager at Strategia y Diseño, S.A. de C.V.
Marketer (Sole Proprietorship)

Past

Marketing Manager at Schindler Mexico
E-Commerce Marketing Manager at Mabe Mexico
General Manager at La Vida Gourmet

Brand Manager at La Madrileña
Chief of Direct Marketing at Nestle Mexico
Systems and Procedures Specialist at Nestle Mexico

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Education

Universidad Iberoamericana, Ciudad de México
Universidad Iberoamericana, Ciudad de México

Recommended

5 people have recommended Vicente

Connections

55 connections

Industry

Marketing and Advertising

Websites

My Blog

Vicente Arancon’s Summary

A marketer convinced that things can be done in a different and more efficient way using non traditional media. Fluent in Spanish (mother language), english and german.

Vicente Arancon’s Specialties:

Branding, promotional activities, competitive intelligence, loyalty programs, internet, corporate communications.

Vicente Arancon’s Experience

Key Account Manager

Strategia y Diseño, S.A. de C.V.

(Computer Hardware industry)

May 2008 — Present (1 year 3 months)

Develop customers for a extremely new product in the mexican market.
Marketer
Sole Proprietorship

(Sole Proprietorship; Myself Only; Marketing and Advertising industry)

October 2007 — Present (1 year 10 months)

Marketing, sales and E-commerce consultant for several companies, including graphic design agencies, law firms and elevator service companies.
Marketing Manager

Schindler Mexico

(Privately Held; 501-1000 employees; Electrical/Electronic Manufacturing industry)

May 2004 — October 2007 (3 years 6 months)

Market indicators. Market research. Competitive Intelligence. Corporate Communications. Branding. Introduction of new corporate image, increased brand awareness online and offline, developed new and reliable market indicators.
E-Commerce Marketing Manager

Mabe Mexico

(Privately Held; Electrical/Electronic Manufacturing industry)

2000 — 2004 (4 years)

Website traffic growth, Online and Offline marketing, Database development, creation of rewards program, Brand development, Key account development.
General Manager

La Vida Gourmet

(Internet industry)

February 2004 — May 2004 (4 months)

Business plan development, Website traffic growth, online advertising, developed new commercial strategy and increased sales by 200%
Brand Manager

La Madrileña

(Privately Held; 501-1000 employees; Wine and Spirits industry)

1999 — 2000 (1 year)

Brand development, Promotional activities, Advertising. Developed new brand image and product formulation for Margarita Careyes Brand.
Chief of Direct Marketing

Nestle Mexico

(Public Company; 10,001 or more employees; Food & Beverages industry)

1993 — 1998 (5 years)

Direct Marketing strategies, Coordinated loyalty programs for Nestum and Friskies Brand. Cookbook development and sales coordination and responsible for customer service through mail and 01 800 telephone line
Systems and Procedures Specialist

Nestle Mexico

(Privately Held; 10,001 or more employees; Food & Beverages industry)

April 1993 — June 1996 (3 years 3 months)

We developed internal control manuals and carried out productivity analysis for the administrative part of the company