Key Account Manager at Strategia y Diseño, S.A. de C.V.
Mexico City Area, Mexico
- Current
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- Key Account Manager at Strategia y Diseño, S.A. de C.V.
- Marketer (Sole Proprietorship)
- Past
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- Marketing Manager at Schindler Mexico
- E-Commerce Brand Manager at Mabe Mexico
- E-Commerce Consultant at La Vida Gourmet
- Brand Manager at La Madrileña
- Chief of Direct Marketing at Nestle Mexico
- Systems and Procedures Specialist at Nestle Mexico
- Education
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- Universidad Iberoamericana, Ciudad de México
- Universidad Iberoamericana, Ciudad de México
- Recommended
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5 people have recommended Vicente - Connections
-
30
connections
- Industry
- Marketing and Advertising
Vicente Arancon’s Summary
A marketer convinced that things can be done in a different and more efficient way using non traditional media. Fluent in Spanish (mother language), english and german.
Vicente Arancon’s Specialties:
Branding, promotional activities, competitive intelligence, loyalty programs, internet, corporate communications.
Vicente Arancon’s Experience
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Key Account Manager
Strategia y Diseño, S.A. de C.V.
(Computer Hardware industry)
May 2008 — Present (8 months)
Develop customers for a extremely new product in the mexican market.
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Marketer
Sole Proprietorship
(Sole Proprietorship; Myself Only; Marketing and Advertising industry)
October 2007 — Present (1 year 3 months)
Marketing, sales and E-commerce consultant for several companies, including graphic design agencies, law firms and elevator service companies.
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Marketing Manager
Schindler Mexico
(Privately Held; 501-1000 employees; Electrical/Electronic Manufacturing industry)
May 2004 — October 2007 (3 years 6 months)
Market indicators. Market research. Competitive Intelligence. Corporate Communications. Branding. Introduction of new corporate image, increased brand awareness online and offline, developed new and reliable market indicators.
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E-Commerce Brand Manager
Mabe Mexico
(Privately Held; 10,001 or more employees; Electrical/Electronic Manufacturing industry)
2000 — 2004 (4 years)
Website traffic growth, Online and Offline marketing, Database development, creation of rewards program, Brand development, Key account development.
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E-Commerce Consultant
La Vida Gourmet
(Privately Held; 1-10 employees; Internet industry)
February 2004 — May 2004 (4 months)
Business plan development, Website traffic growth, online advertising, developed new commercial strategy and increased sales by 200%
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Brand Manager
La Madrileña
(Privately Held; 501-1000 employees; Wine and Spirits industry)
1999 — 2000 (1 year)
Brand development, Promotional activities, Advertising. Developed new brand image and product formulation for Margarita Careyes Brand.
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Chief of Direct Marketing
Nestle Mexico
(Public Company; 10,001 or more employees; Food & Beverages industry)
1993 — 1998 (5 years)
Direct Marketing strategies, Coordinated loyalty programs for Nestum and Friskies Brand. Cookbook development and sales coordination and responsible for customer service through mail and 01 800 telephone line
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Systems and Procedures Specialist
Nestle Mexico
(Privately Held; 10,001 or more employees; Food & Beverages industry)
April 1993 — June 1996 (3 years 3 months)
We developed internal control manuals and carried out productivity analysis for the administrative part of the company
Vicente Arancon’s Education
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Universidad Iberoamericana, Ciudad de México
Diploma, Strategic Marketing, 1997 — 1998
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Universidad Iberoamericana, Ciudad de México
1988 — 1993
Additional Information
Vicente Arancon’s Groups:
-
inusual
Vicente Arancon’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
