
Co-Founder at MQuotient Solutions Ltd.
Bombay Area, India

Co-Founder at MQuotient Solutions Ltd.
Bombay Area, India
Vibhushan has co-founded a product-based technology startup - MQuotient Solutions Ltd. (www.mquotient.net). He is handling the Product Management division for this startup. He has been involved in conceptualizing and building the company from scratch. This startup offers software solutions for marketing challenges faced by the enterprises and help them optimize their marketing functions.
Prior to this, Vibhushan was Product Manager for Yahoo! Search in India.
He has worked for an year each with Cognizant Technology Solutions and Amdocs, India; and has interned with PricewaterhouseCoopers India in their Technology Advisory Service.
He is an alumnus of Indian Institute of Management, Ahmedabad (Class of 2007). Vibhushan is an Electrical Engineering graduate from Visvesvaraya National Institute of Technology, Nagpur (formerly REC, Nagpur).
Marketing and Advertising Industry, Entrepreneurship, Branding, Internet Products, Technology Product Development, Go-To-Market strategy for technology products, Consumer Behaviour
(Marketing and Advertising industry)
February 2008 — Present (1 year 10 months)
MQuotient Solutions Ltd. is a product-based software company with a clear focus on Marketing and Media Analytics.
MQuotient Solutions Ltd. is developing a suite of products based on proprietary algorithms for quantitative analysis of marketing and advertising data. Besides MQuotient also develops custom-made analytics tools as per clients' requirements.
Marketing ROI analysis, Sales Forecasting, Media Planning and Optimization, Intelligent Dashboard Reporting are a few of focus areas for product development for MQuotient.
Core team at MQuotient comprises of 2 IIMA grads with relevant work-experience in software product management and quantitative analysis, and a senior media professional with 10+ years of experience in sales and business development in Media industry in India. MQuotient has the required expertise in technology and quantitative analysis to build software products for marekting and media analytics.
(Public Company; YHOO; Internet industry)
May 2007 — January 2008 (9 months)
Product Manager for Yahoo! Search and Yahoo! Toolbar in India.
-- Improved the performance of Yahoo! Search in India by reducing response time and increasing relevancy;
-- designed and executed a comprehensive market research study to generate insights regarding online behaviour of youth in country,
-- worked on development of new search products like Glue
(Privately Held; 10,001 or more employees; PwC; Management Consulting industry)
April 2006 — June 2006 (3 months)
Designed a Business Blueprint for an ERP package tailored for the Indian BPO Industry. Analyzed the Indian BPO industry to identify the pain-areas and address them through an ERP package. Provided recommendations for positioning of the proposed ERP solution after studying the competition.
Based on the blueprint suggested, PwC now has an ERP BPO vertical.
(Public Company; 10,001 or more employees; DOCS; Telecommunications industry)
July 2004 — June 2005 (1 year )
Billing expert. Worked extensively on Ensemble - an integrated telecom billing application.
(Public Company; 10,001 or more employees; CTSH; Information Technology and Services industry)
June 2003 — May 2004 (1 year )
Worked on the telecom billing system of AT&T, US.
2005 — 2007
~ Coordinator, Creative Cell for Confluence 2006, IIMA’s annual international management summit; handled branding & promotional activities for the INR 80 lakhs event involving 17 corporate partners
~ Core Member of GeneSys - The Systems Club of IIM Ahmedabad
B.E. Electrical , 1999 — 2003
~ Member, Executive Committee of AAROHI - an intercollegiate youth cultural festival, VNIT, Nagpur, ‘02-‘03
~ Cultural Secretary of Power Engineering Society at Electrical Dept., VNIT, Nagpur in ‘01-’02
National Talent Search Scholar, 1997