Vojtech Horna

Current

• Account Coordinator at Atomic PR

Past

• Event Manager at Silent Partners
• Public Relations Intern (Consumer/Digital Entertainment practice) at Weber Shandwick
• Coordinator of the 2007 Chevy Aveo Launch at Weber Shandwick & General Motors

• Public Relations Intern (Healthcare practice) at Edelman
• Telecommunications Reporter at Freelance Journalist (Self-employed)
• Writer at Ogilvy Public Relations Worldwide

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Education

• University of Southern California
• Los Angeles Pierce College

Recommended

3 people have recommended Vojtech

Connections

171 connections

Industry

Public Relations and Communications

Websites

• My Blog
• My Company
• Twitter

Vojtech Horna’s Summary

Vojtech is a public relations professional with a degree in public relations from the University of Southern California. Prior to joining Atomic Public Relations in San Francisco in 2007, he worked for Edelman, Ogilvy PR and Weber Shandwick.

Vojtech has secured coverage for Atomic's clients in numerous business, tech and consumer publications including the Wall Street Journal, Financial Times, CNET, TechCrunch, GigaOm and on NBC's TODAY Show.

Vojtech was also part of a team that created and helped to execute an award-winning national campaign for the launch of General Motors' 2007 Chevy Aveo. The campaign emphasized the use of social networking, blogging and webcasting to reach college students, its primary audience. The five day campaign generated 217 million media impressions.

Vojtech Horna’s Specialties:

Vojtech primarily focuses on working for technology, digital entertainment and e-commerce clients. He has experience in media relations, analyst relations, event planning, and creating and executing campaigns with an emphasis on new media and new and nontraditional tactics.

Vojtech Horna’s Experience

• Account Coordinator

  Atomic PR

  (Public Relations and Communications industry)

  August 2007 — Present (1 year 2 months)

  Atomic PR marries science and creativity to deliver alternative PR energy and significantly better results to its clients in technology, consumer and entertainment markets.

• Event Manager

  Silent Partners

  (Events Services industry)

  October 2004 — June 2008 (3 years 9 months)

  • Managed, assisted with or oversaw over 100 silent and live charity auctions both in California and out of state
  • Supervised event staff of 10-15 people at each event
  • Trained dozens of new employees
  • Helped to develop company’s strategy for online auctions

• Public Relations Intern (Consumer/Digital Entertainment practice)

  Weber Shandwick

  (Public Company; 10,001 or more employees; IPG; Public Relations and Communications industry)

  January 2007 — May 2007 (5 months)

• Coordinator of the 2007 Chevy Aveo Launch

  Weber Shandwick & General Motors

  (Public Company; 10,001 or more employees; Public Relations and Communications industry)

  September 2006 — December 2006 (4 months)

  • Designed, proposed and helped to execute an award-winning campaign for General Motors which generated 217 million media impressions in only five days through online, traditional, grassroots and campus media. The campaign attracted more than one million students to its Web site
  • Collaborated with General Motors, Weber Shandwick and USC to execute launch of Chevy Aveo at the University of Southern California
  • Secured placement in local print and broadcast media including local NBC News

• Public Relations Intern (Healthcare practice)

  Edelman

  (Privately Held; 1001-5000 employees; Public Relations and Communications industry)

  August 2006 — November 2006 (4 months)

• Telecommunications Reporter

  Freelance Journalist (Self-employed)

  (Self-Employed; Myself Only; Newspapers industry)

  1998 — 2002 (4 years)

• Writer

  Ogilvy Public Relations Worldwide

  (Public Company; 1001-5000 employees; Public Relations and Communications industry)

  September 2001 — October 2001 (2 months)

  • Wrote most of the articles for a client’s newsletter about the situation of the telecommunications industry in the Czech Republic
  • Interviewed the company's executives

Vojtech Horna’s Education

• University of Southern California

  BA, Public Relations, 2005 — 2007

  USC Annenberg Dean’s List (each semester)
  USC Dean’s Transfer Scholarship
  Order of Troy
  Annenberg School Honors

  Activities and Societies:

  President of the USC Chapter of the Public Relations Student Society of America (PRSSA)
  Member of the Lambda Pi Eta Honors Society
  Account Supervisor at TriSight Communications, a student-run PR firm (headed the Children's Hospital Los Angeles account)

• Los Angeles Pierce College

  Transfer, Communications, 2003 — 2005

  Activities and Societies:

  Alpha Gamma Sigma Honors Society: Board member

Additional Information

Vojtech Horna’s Websites:

• My Blog
• My Company
• Twitter

Vojtech Horna’s Interests:

public relations, technology, digital entertainment, business consulting, investing, volleyball, movies, travel

Vojtech Horna’s Groups:

Public Relations Society of America, USC Alumni

•    Obama for America
•    The Official USC Alumni Association Group
•    Czech & Slovak Professional Community
•    Public Relations Professionals
•    Annenberg Alumni
•    HARO--Help A Reporter Out

Vojtech Horna’s Honors:

2007 Forrester Groundswell Award: Chevrolet and Weber Shandwick for the Chevy Aveo Livin' Large Campus Challenge

Chevrolet National Case Study Competition Winner

USC Dean’s List, USC Dean’s Transfer Scholarship

LA Pierce College President’s Honoree

LA Pierce College Sociology & Philosophy Department Scholarship

Vojtech Horna’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• expertise requests
• reference requests
• getting back in touch