User Interface Designer at Salesforce.com
San Francisco Bay Area
User Interface Designer at Salesforce.com
San Francisco Bay Area
•Passion for new product conceptualization and innovation
•Broad experience in a variety of software product development processes
•Ability to rapidly prototype and iterate in high-fidelity
•Strong advocate of HCI methods, objective design standards, and open design processes
HCI Methods: Contextual Inquiry, Heuristic Analysis, Persona and scenario development, User and Domain Analyses
Design documentation: Fireworks + InDesign, Omnigraffle/Visio, Photoshop
Static Low-fi Mocks: Napkins, Illustrator, Fireworks
Dynamic High-fi Mocks: Fireworks, Dreamweaver, Flash
Programming/prototyping for the web/RIA:
Client-side technologies - XHTML, DOM, CSS, JS, AJAX
JS Frameworks - JQuery, script.aculo.us, prototype
Server-side technologies - PHP/MySQL
(Public Company; CRM; Computer Software industry)
December 2008 — Present (8 months)
Designer on Salesforce.com's platform, force.com. Presently working on the Administration team.
(Public Company; 10,001 or more employees; ebay; Internet industry)
May 2007 — November 2008 (1 year 7 months)
• Worked on the conceptual and detailed designs of Next-Generation My eBay, #1 destination for eBay’s users. Took the designs through rapid iterations from napkins stage of the landing page to detailed specs of individual modules.
• Collaborated with the business units in strategizing and prioritizing long-term and short-term initiatives in the “Resolutions” area. Led design efforts for the redesign of eBay’s Resolution Center, the hub for all post-transaction buyer and seller problems.
• Worked on the User Engagement team focusing on projects that foster personal expression and community interactions around shared passions and common topics of interest. The projects include eBay Neighborhoods, eBay Blogs and eBay To Go.
• Spearheaded rapid prototyping in various projects to bring half-baked ideas to life, and to rapidly test the ideas with the users.
• Created site-wide patterns like Filmstrip, system error messaging, sign-in, member badge, and filtering/sorting techniques.
(Educational Institution; Education Management industry)
August 2005 — May 2007 (1 year 10 months)
Associate Instructor for the courses "Search Informatics: Google Under the Hood", "Organizational Informatics", "Online Social Networks" and "Introduction to Informatics".
(Public Company; 5001-10,000 employees; Computer Software industry)
May 2006 — August 2006 (4 months)
• Worked on the navigation design wireframes and prototypes as part of the core Turbo Tax UCD team.
• Designed and executed a user‐study to understand the user‐comprehension of tax content.
• Studied and conceptualized ways to leverage Web 2.0 trends to improve user‐experience.
• Assisted in conducting usability studies as part of core product development.
• Prepared a 20-min video‐documentary, “Experiencing User Experience” after interviewing 15 employees from other cross-functional teams to demonstrate what UCD actually means to people at Intuit.
(Public Company; 10,001 or more employees; Computer Software industry)
May 2004 — June 2005 (1 year 2 months)
• Worked on the usability and design issues on the client‐side of MasterCraft – an integrated, object‐oriented
tool suite that speeds up the development of medium to large‐scale web applications.
• Interacted with clients on a regular basis to get requirements for customization of XHTML/CSS templates.
Prepared use‐cases, designed wireframes, developed templates, and conducted remote user‐tests.
(Public Company; Computer Software industry)
January 2003 — May 2004 (1 year 5 months)
• Worked in the home‐networking middleware development team to support universal plug and play featureenhancement
for a digital camera.
• Developed modules for remote browsing and searching of digital photographs using SOAP and UPnP.
• Wrote a fictional script that envisions a few scenarios of use of our product in the future of digital home.
MS , Human Computer Interaction Design , 2005 — 2007
Courses taken:
HCI Design – 1 & 2, Usability Methods for Interaction Design, Prototyping for HCI,
User‐Centered Design for the Web, Rich Internet Application Design, Pervasive Computing, Computerized
Publication Design.
BE , Electricals and Electronics Engineering , 1998 — 2003
MSc. , Economics , 2001 — 2002
This is a dual-degree certificate awarded as part of my engineering degree.
Film-making, Digital Photography, Cooking
ACM SIG CHI, BayCHI, IEEE