Montreal, Canada Area
- Current
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- Online Strategy Consultant at Mint Birdy (Self-employed)
- Past
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- E-Business Manager at Monster Worldwide
- Integrated Marketing Manager at Monster.ca
- Project Manager at Monster.ca
- Project Manager at Sid Lee
- Internet Supervisor at Cirque du Soleil
- Customer Service Representative at Vidéotron Ltée
- Education
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- Université de Montréal - HEC Montréal
- Ahuntsic College (CEGEP)
- Recommended
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13 people have recommended Veronique - Connections
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204
connections
- Industry
- Marketing and Advertising
- Websites
Veronique Desrosiers’s Summary
Using my 9 years of online expertise, I have learned to develop effective online strategies for successful launches of products and services. I focus on strategy, efficiency, ROI and have fun!
Veronique Desrosiers’s Specialties:
Online strategy, High level Web production, SEO, online media, social media, B2B and B2C expertise, networking
Veronique Desrosiers’s Experience
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Online Strategy Consultant
Mint Birdy (Self-employed)
(Self-Employed; Myself Only; Marketing and Advertising industry)
March 2008 — Present (5 months)
-Identify opportunities and objectives to answer business needs.
-Elaborate integrated traditional and interactive communication plans and strategies.
-Build up innovative and intelligent interactive program using emerging technologies and non-traditional interactive marketing techniques (Viral, eCRM, Social Media Marketing, SEO, SEM).
-Provide ROI focused projects to business strategies.
-Maintain a strong market watch including competitive/benchmark analysis, marketing research, marketing studies and much more.
-Motivate teams to focus on achieving goals. -
E-Business Manager
Monster Worldwide
(Public Company; 51-200 employees; MNST; Marketing and Advertising industry)
September 2007 — March 2008 (7 months)
-Monitoring of Key Performance Indicators on all Canadian Monster websites
-Responsible of search engine optimization and social marketing strategies
-Management of B2B online media plan (banners & keywords) and responsible of Marketing Plan execution
-Strategy planning and forecast for the eCommerce channel
-Define the priorities for the B2B roadmap and identify business requirements
-Responsible of eMerchandising (support value prop, catalogue), eSales (online purchase, eCommerce capabilities) and eSupport (customer support)
-Elaborate B2B strategies online & launch of online B2B projects
-Represent Canada in the Global eBusiness needs
-Market watch on eMarketing, eCommerce and new technologies -
Integrated Marketing Manager
Monster.ca
(Public Company; 51-200 employees; MNST; Marketing and Advertising industry)
April 2007 — September 2007 (6 months)
Development of the following projects: New eCommerce Plan, B2C Blog, B2B Podcast, Launch of Canadian SEO strategy
-Participation in B2B/B2C strategies
-Support Marketing VP planning
-Assure right usage of Brand in all communications channels
-Market watch on marketing, new communications platform, design and new technologies -
Project Manager
Monster.ca
(Public Company; 51-200 employees; MNST; Marketing and Advertising industry)
April 2006 — April 2007 (1 year 1 month)
Development of the following projects: Tv Sponsorship for La Job on SRC, monstersolutions.ca, evalu8me.ca, coach.monster.ca, 2007 Media Campaign (offline/online)
-Develop new tools to support the sales force (collateral, promotions, communications)
-Coordination of media plan: radio, Tv, outdoor, Internet
-Participation in B2B/B2C strategies
-Elaboration of timeline, projects plan and dashboard for the Top Management team
-Project management for internal/external projects -
Project Manager
Sid Lee
(Privately Held; 51-200 employees; Marketing and Advertising industry)
June 2005 — March 2006 (10 months)
-Maintain communication internally and with the clients
-Identify client’s needs
-Creative Briefing and participation in brainstorming and strategy
-Elaborate timeline, estimate cost write proposal & project scope, follow up and control on budget
-Planning of resources, follow of internal production and with suppliers
-Support account direction & client management -
Internet Supervisor
Cirque du Soleil
(Privately Held; 1001-5000 employees; Entertainment industry)
September 2000 — June 2005 (4 years 10 months)
Development of the following projects: cirquedusoleil.com, ka.com, zumanity.com solstrom.com & the online store of cirquedusoleil.com
-Planning of all online projects of the year (seasonal event: holidays, new show, new products, etc.) and support the delivery of project with suppliers
-Develop online promotions (contest, viral campaign, webcast , mass mailing)
-Execute online communication & branding strategy
-Implementation of HTML e-mails and web metric system to measure ROI
-Evaluation needs of internal client and offer them a showcase online
-Development of online pressroom -
Customer Service Representative
Vidéotron Ltée
(Privately Held; 501-1000 employees; Telecommunications industry)
February 1999 — October 2000 (1 year 9 months)
-Customer service & Technical support
-Webmaster of Videotron.com
-Development of VOIP Intranet
-Participation in the 1st launch of VOIP telephony
Veronique Desrosiers’s Education
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Université de Montréal - HEC Montréal
Bachelor, Management, 2003 — 2012 (expected)
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Ahuntsic College (CEGEP)
DEC - Not finished, Graphic Design, 1997 — 1999
Additional Information
Veronique Desrosiers’s Websites:
Veronique Desrosiers’s Interests:
Marketing, Web,Communication, New Technology, Music, Arts
Veronique Desrosiers’s Honors:
Monster.ca
• Boomerang 2006 - Grand prix campagne en ligne for evalu8me.ca
• Marque Award - Marketers that Mattered 2006
Sid Lee
• Digital Marketing Awards 2006 Certificate – Online Integrated Campaign for the show Love (Beatles) from Cirque du Soleil
• Grafika 2006 – Brand Identity for Alexis de Portneuf of Saputo
• Flèche d’or 2006 – Flèche d’argent : Produits et services d’édition pour le catalogue électronique of Aeroplan
Cirque du Soleil
• Grafika 2005 – Site web culturel for Kà
• Cassies 2004 – Gold: Best Launch and Silver: Import/Export for Zumanity
• Digital Marketing Awards 2004 – Web site: Content / information Business-to-Consumer , Online/Off-line Integrated Campaign for Zumanity
• Boomerang 2004 – Publicité interactive and Grand Prix for Zumanity
• Boomerang 2002 – Grand Prix Arts and Culture for cirquedusoleil.com
• Digital Marketing Awards 2002 – Best of Show, Experience, Content and Experimental for cirquedusoleil.com
Veronique Desrosiers’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- reference requests
- getting back in touch
