Verne Ho

Current

• Creative Director & Web Designer at Vdot Media

Past

• Interactive Committee at American Marketing Association (AMA), Toronto
• Small Business Marketing Associate at Microsoft Canada

Education

• University of Toronto at Scarborough

Recommended

2 people have recommended Verne

Connections

117 connections

Industry

Design

Websites

• Creative Briefing
• UX Digest
• Vdot Media

Verne Ho’s Summary

A creative director, project manager, and entrepreneur at heart that finds life's passions in design, marketing, advertising, and technology. Specializes in online marketing with particular focus on design, usability, and information architecture within the small business space.

Verne Ho’s Specialties:

User Experience
Interactive Design & Development
Usability & Information Architecture
Branding & Marketing Communications

Technical Qualifications:
* Extensive working experience with coding standards-compliant, semantic and tableless HTML/XHTML/CSS markup
* Strong foundation with graphic design tools (Adobe Photoshop, Illustrator, InDesign, and Dreamweaver)
* Reliably comfortable with code logic and syntax structure for web languages such as PHP and MySQL

Verne Ho’s Experience

• Creative Director & Web Designer

  Vdot Media

  (Design industry)

  October 2003 — Present (5 years 10 months)

  * Designs/develops smart and exciting web sites and applications, focusing on visual design, intuitive GUIs and exceptional user experiences
  * Provides creative and strategic consultation to help enable businesses to embrace the web and build remarkable brands inside of it
  * Led a small team of creative designers and developers to deliver on service quality and project excellence
  * Effectively led the growth of the agency over its 5 years of operations, contributing to 200% growth in revenues and 100% growth in client base between 2007 and 2008
  * Notable clients include Microsoft Canada, LIVE Conference (one of Canada's top undergraduate business conferences), and B Wyze Solutions (#136 on Profit's 2007 Fastest Growing Canadian Companies)

• Interactive Committee

  American Marketing Association (AMA), Toronto

  (Non-Profit; Marketing and Advertising industry)

  November 2006 — October 2008 (2 years)

  • Contributes to the association’s interactive strategies and tactics to increase awareness and event participation

• Small Business Marketing Associate

  Microsoft Canada

  (Public Company; MSFT; Computer Software industry)

  January 2005 — August 2006 (1 year 8 months)

  * Managed flagship online communication vehicles, including the Small Business Corner website, Microsoft Canada's leading commercial customer-facing web portal
  * Led creative, content and deployment of the Small Business Advantage E-Newsletter, achieving response rates as high as 16% from its 14,000+ subscribers
  * Conducted monthly customer-focused panel discussions to collect feedback and improve on small business marketing initiatives and materials
  * Took part in usability studies and research to help rebrand and reorganize the Small Business Corner website in order to better response rates and user interactions with the portal
  * Assisted in the execution of customer campaigns targeting over 1,000,000 Canadian small businesses

Verne Ho’s Education

• University of Toronto at Scarborough

  BBA , Marketing, Strategic Management , 2003 — 2007

  * Recipient of the University of Toronto Scarborough's Co-op Student of the Year Award (2007)
  * Nominated for the CAFCE Co-op Student of the Year Award (2007)
  * Nominated for the EWO Co-op Student of the Year Award (2007)
  * Recipient of the Prudential Management & Economics Award (2006)
  * Served as an executive (1 year) and a Vice President (1 year) on MESA, Canada's largest and most sophisticated student/business organization
  * Invited to be a guest lecturer for 2 senior university courses during 2008-2009 academic session (New Ways of Work, New Venture Creation)

  Activities and Societies:

  Management & Economics Students' Association (MESA)

Additional Information

Verne Ho’s Websites:

• Creative Briefing
• UX Digest
• Vdot Media

Verne Ho’s Interests:

the web, design, technology, marketing, advertising, writing

Verne Ho’s Groups:

Canadian Marketing Association (CMA), Association of Internet Marketing & Sales (AIMS)

•    UX Professionals

Verne Ho’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch