Creative Director & UX Specialist
Toronto, Canada Area
Creative Director & UX Specialist
Toronto, Canada Area
A creative director, project manager, and entrepreneur at heart that finds life's passions in design, marketing, advertising, and technology. Specializes in online marketing with particular focus on design, usability, and information architecture within the small business space.
User Experience
Interactive Design & Development
Usability & Information Architecture
Branding & Marketing Communications
Technical Qualifications:
* Extensive working experience with coding standards-compliant, semantic and tableless HTML/XHTML/CSS markup
* Strong foundation with graphic design tools (Adobe Photoshop, Illustrator, InDesign, and Dreamweaver)
* Reliably comfortable with code logic and syntax structure for web languages such as PHP and MySQL
(Design industry)
October 2003 — Present (5 years 10 months)
* Designs/develops smart and exciting web sites and applications, focusing on visual design, intuitive GUIs and exceptional user experiences
* Provides creative and strategic consultation to help enable businesses to embrace the web and build remarkable brands inside of it
* Led a small team of creative designers and developers to deliver on service quality and project excellence
* Effectively led the growth of the agency over its 5 years of operations, contributing to 200% growth in revenues and 100% growth in client base between 2007 and 2008
* Notable clients include Microsoft Canada, LIVE Conference (one of Canada's top undergraduate business conferences), and B Wyze Solutions (#136 on Profit's 2007 Fastest Growing Canadian Companies)
(Non-Profit; Marketing and Advertising industry)
November 2006 — October 2008 (2 years)
• Contributes to the association’s interactive strategies and tactics to increase awareness and event participation
(Public Company; MSFT; Computer Software industry)
January 2005 — August 2006 (1 year 8 months)
* Managed flagship online communication vehicles, including the Small Business Corner website, Microsoft Canada's leading commercial customer-facing web portal
* Led creative, content and deployment of the Small Business Advantage E-Newsletter, achieving response rates as high as 16% from its 14,000+ subscribers
* Conducted monthly customer-focused panel discussions to collect feedback and improve on small business marketing initiatives and materials
* Took part in usability studies and research to help rebrand and reorganize the Small Business Corner website in order to better response rates and user interactions with the portal
* Assisted in the execution of customer campaigns targeting over 1,000,000 Canadian small businesses
BBA , Marketing, Strategic Management , 2003 — 2007
* Recipient of the University of Toronto Scarborough's Co-op Student of the Year Award (2007)
* Nominated for the CAFCE Co-op Student of the Year Award (2007)
* Nominated for the EWO Co-op Student of the Year Award (2007)
* Recipient of the Prudential Management & Economics Award (2006)
* Served as an executive (1 year) and a Vice President (1 year) on MESA, Canada's largest and most sophisticated student/business organization
* Invited to be a guest lecturer for 2 senior university courses during 2008-2009 academic session (New Ways of Work, New Venture Creation)
the web, design, technology, marketing, advertising, writing
Canadian Marketing Association (CMA), Association of Internet Marketing & Sales (AIMS)