Veken Gueyikian

Interactive Marketing Strategist

Greater New York City Area

Current
  • Founder at Going Off Script
  • Co-Founder at Kiqstart Music
Past
  • Marketing Director at Byron-Hill Homebuilders
  • Director of Research & Strategy at CommonHealth
Education
  • University of Medicine and Dentistry of New Jersey -New Jersey Medical School
  • Tufts University
Connections
174 connections
Industry
Marketing and Advertising
Websites

Veken Gueyikian’s Summary

Veken Gueyikian’s Specialties:

Interactive Marketing, Healthcare


Veken Gueyikian’s Experience

  • Founder

    Going Off Script

    (Marketing and Advertising industry)

    January 2008Present (1 year 7 months)

    Founded interactive marketing agency to serve existing consulting clients and grow capabilities.

    Services include interactive marketing strategy & planning, online media buying, website design & development, social network marketing, email marketing, search engine optimization, & search engine marketing.

    Clients include: Byron-Hill Homebuilders, Wellington Radiology Group, Kill the Alarm, Two Cats Productions, Kings of A&R.

  • Co-Founder

    Kiqstart Music

    (Music industry)

    January 2007Present (2 years 7 months)

    Music Managment & Marketing Company Located in Brooklyn, NY & Chicago, IL

    Co-founded a music management and marketing company which represents artists, musicians, producers, and live performance acts in all aspects of their career including booking, tour management, production, licensing, distribution, marketing, publicity, legal affairs, accounting and others.

    Developed and implemented both online and offline advertising & publicity campaigns and organized volunteer street teams for grass roots promotion Created and promoted first ever Pink Floyd-themed cruise with Carnival Cruise Lines (Great Gig in the Sea)

    Clients include: Kill the Alarm, Kenny Aronoff, Duke Tumatoe, Think Floyd USA, Matt Shane, Karl Brazil

  • Marketing Director

    Byron-Hill Homebuilders

    (Real Estate industry)

    January 2006January 2008 (2 years 1 month)

  • Director of Research & Strategy

    CommonHealth

    (Public Company; Marketing and Advertising industry)

    January 2002December 2005 (4 years)

    Directed competitive analysis and online marketing research projects to develop strategic and tactical
    recommendations for clients including Johnson & Johnson, Novartis, Berlex, Reckitt-Benckiser, and Roche

    Directed market research projects including online surveys of physician specialists, physician internet
    tracking studies, and online patient community analysis (through a partnership with Nielsen Buzzmetrics)

    Collaborated with account and creative teams to develop strategic and medically accurate positioning and marketing tactics for clients

    Developed and managed all internet advertising and search engine marketing campaigns for clients
    including Johnson & Johnson (Topamax, Axert, Retin-A Micro) and Reckitt-Benckiser (Suboxone)

    Developed and implemented usability guidelines, content development, and search engine
    optimization strategies for all client websites

    Reviewed and edited website content for usability and medical accuracy (e.g. suboxone.com)


Veken Gueyikian’s Education

  • University of Medicine and Dentistry of New Jersey -New Jersey Medical School

    MD , Medicine , 19972001

  • Tufts University

    BS , Chemical Engineering , 19921996

    Activities and Societies:
    Magna Cum Laude, Tau Beta Pi Engineering Honor Society, Dean's List (4 years), Golden Key National Honor Society, President of Armenian Club

Additional Information

Veken Gueyikian’s Websites:

Veken Gueyikian’s Interests:

Marketing, Internet, New Technology, Apple, Music, Healthcare,

Veken Gueyikian’s Groups:

  •    Armenian General Benevolent Union
  •    Tufts University Alumni
  •    Jelly

Veken Gueyikian’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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