Interactive Marketing Strategist
Greater New York City Area
Interactive Marketing Strategist
Greater New York City Area
Interactive Marketing, Healthcare
(Marketing and Advertising industry)
January 2008 — Present (1 year 7 months)
Founded interactive marketing agency to serve existing consulting clients and grow capabilities.
Services include interactive marketing strategy & planning, online media buying, website design & development, social network marketing, email marketing, search engine optimization, & search engine marketing.
Clients include: Byron-Hill Homebuilders, Wellington Radiology Group, Kill the Alarm, Two Cats Productions, Kings of A&R.
(Music industry)
January 2007 — Present (2 years 7 months)
Music Managment & Marketing Company Located in Brooklyn, NY & Chicago, IL
Co-founded a music management and marketing company which represents artists, musicians, producers, and live performance acts in all aspects of their career including booking, tour management, production, licensing, distribution, marketing, publicity, legal affairs, accounting and others.
Developed and implemented both online and offline advertising & publicity campaigns and organized volunteer street teams for grass roots promotion Created and promoted first ever Pink Floyd-themed cruise with Carnival Cruise Lines (Great Gig in the Sea)
Clients include: Kill the Alarm, Kenny Aronoff, Duke Tumatoe, Think Floyd USA, Matt Shane, Karl Brazil
(Real Estate industry)
January 2006 — January 2008 (2 years 1 month)
(Public Company; Marketing and Advertising industry)
January 2002 — December 2005 (4 years)
Directed competitive analysis and online marketing research projects to develop strategic and tactical
recommendations for clients including Johnson & Johnson, Novartis, Berlex, Reckitt-Benckiser, and Roche
Directed market research projects including online surveys of physician specialists, physician internet
tracking studies, and online patient community analysis (through a partnership with Nielsen Buzzmetrics)
Collaborated with account and creative teams to develop strategic and medically accurate positioning and marketing tactics for clients
Developed and managed all internet advertising and search engine marketing campaigns for clients
including Johnson & Johnson (Topamax, Axert, Retin-A Micro) and Reckitt-Benckiser (Suboxone)
Developed and implemented usability guidelines, content development, and search engine
optimization strategies for all client websites
Reviewed and edited website content for usability and medical accuracy (e.g. suboxone.com)
MD , Medicine , 1997 — 2001
BS , Chemical Engineering , 1992 — 1996
Marketing, Internet, New Technology, Apple, Music, Healthcare,