LinkedInVee Popat

Vee Popat

Founder, Chief Digital Strategist at VPDM Digital Marketing

Location
St Catharines, Ontario, Canada
Industry
Marketing and Advertising
Current
  1. VPDM Digital,
  2. Nightmares Fear Factory
Previous
  1. Niagara 21st Group,
  2. Metalworks Institute of Sound & Music Prodiction,
  3. True North Records/Linus Entertainment
Education
  1. Ryerson University
Websites
500+connections

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500+connections
VPDM Digital

VPDM Digital

Founder, Chief Strategist

– Present

View full profile

Background

Summary

I am a digital marketing professional with 17 years strategic experience. I help small to medium sized businesses build their digital presence as a social media and search engine marketing (SEM) consultant and full service agency. I plan and execute custom website optimization (SEO) and social media marketing strategies to your build you customer base and drive traffic to all your social channels, landing pages, blogs, and websites.

Career highlights include strategizing, executing, and managing a recent social media marketing campaign for Nightmares Fear Factory. This campaign went viral, twice, resulted in a 10,000% increase in website traffic, unprecedented growth in social media engagement, international media attention and a significant increase in revenue for my client.

My professional background includes over a decade in the music business working in media relations, radio promotion, and marketing for major & indie labels. I made significant contributions as part of a team responsible for crafting innovative Canadian marketing and promotion campaigns for independent and multi-national selling artists.

Accomplishments:

My campaign with Nightmares Fear Factory is featured in the Hall of Fame Section of Scott Stratten’s (@UnMarketing) new book “The Book of Business Awesome/UnAwesome”.

Strategized and implemented successful social media campaigns and search engine optimization (SEO) strategies for a variety of Niagara Falls business sectors including radio stations, luxury hotels, tourist attractions, restaurants, and more. Each led to a significant increase in exposure and revenue.

Conceived and executed several radio and tv promotions and special events for domestic and international music artists resulting in co-marketing opportunities, sponsorships, mass exposure and increased revenue.

Specialties: Social Media Marketing, Search Engine Optimization, Community Mgmt, Google AdWords, Website Strategy, Content Creation

Experience

Founder, Chief Strategist

VPDM Digital
– Present (6 years 5 months)St. Catharines, ON

VPDM is a boutique Digital Marketing Agency, originally based in Niagara Falls, now in St. Catharines. We help businesses build their web presence by strategizing and executing custom, fully optimized, Internet Marketing campaigns. Our approach is based on growth hacking with Content Marketing, Content Creation & Curation, Search Engine Marketing (SEM) and Search Engine Optimization (SEO), and Social Media Marketing (SMM).

We have also formed a strategic partnership with 180 Marketing (St. Catharines) offering our specialty services to their clients.

www.VPDM.ca

Director, Digital

Nightmares Fear Factory
– Present (5 years 5 months)Niagara Falls, Ontario

* Executed and managed a successful social media marketing campaign that went viral, twice. This campaign received international media attention including The Tonight Show with Jay Leno, Canada AM, The Toronto Star, The Huffington Post, Regis & Kelly, Good Morning America, The Daily Mail (UK) and Yahoo!

The campaign was featured in the Hall of Fame ("awesome") section of Scott Stratten's (@UnMarketing) new book "The Book of Business Awesome/UnAwesome. (http://amzn.to/PveBet)

* Developed and strategized 3 versions of the company website (Flash, static html, & mobile), as well as several promotional micro-sites and email campaigns.

* Provided extensive, ongoing search engine optimization for all web properties (websites, blogs, promotional landing pages, social media pages and posts)

* Managed all aspects of marketing including conceptualizing, overseeing, copy writing and proofing all marketing collateral (print, digital, video), developing marketing strategy, media buying, budget management, new business development and cross promotional opportunities.

* Managed a marketing team of 3 including graphic designer and web developer.

Marketing Manager

Niagara 21st Group
(10 months)Niagara Falls, Ontario

> Marriott Niagara Falls Fallsview Hotel & Spa
> Courtyard by Marriott
> Sheraton Fallsview Hotel & Conference Centre

Instructor - Artist Management

Metalworks Institute of Sound & Music Prodiction
(1 year 4 months)Toronto, Canada Area

Director, Marketing & Promotion

True North Records/Linus Entertainment
(1 year 9 months)Toronto, Canada Area

Central Region Radio/Video Promotion

EMI Music Canada
(4 years 10 months)Toronto, Canada Area

National Radio & Video Promotion

Virgin Music Canada
(4 months)Toronto, Canada Area

National Promotion & Media Relations

Attic Records
(1 year 7 months)Toronto, Canada Area

Ontario Sales Branch Assistant

Universal Music Canada
(1 year 2 months)Toronto, Canada Area

Volunteer Experience & Causes

Opportunities Vee is looking for:

  • Skills-based volunteering (pro bono consulting)

Causes Vee cares about:

  • Arts and Culture
  • Children
  • Civil Rights and Social Action
  • Economic Empowerment
  • Education
  • Environment
  • Human Rights
  • Disaster and Humanitarian Relief
  • Science and Technology

Organizations Vee supports:

  • Canadian Diabetes Association

Projects

Weinkeller(Link)

– Present

New Niagara Falls Restaurant with a Winery.

Website Dev, SEO, Content Creation, Social Media.

Conceived, strategized, designed, developed and launched a website, blog, content and social media marketing strategy for a brand new Niagara Falls restaurant and winery. Weinkeller is a craft winery and fresh food (farm to table) experience - the first of it's kind in Canada - a winery in a restaurant.

Taylor Toth was responsible for the website aesthetics and design. He also helps with content creation and curation.

I manage and oversee the entire project, provide website strategy and development, create content including, but not limited to, blog articles, video's, photography and social media posts.

I also manage the search engine optimization (SEO) and search engine marketing (SEM) strategy and execution.

Team members:

Best Wester Plus Carin Croft Hotel

Website Development and Marketing Strategy. Comprehensive SEO strategy. Ongoing Social Media and Content Marketing Strategy.

Team members:

Nightmares Fear Factory(Link)

– Present

In our 6th year of working the digital presence for the World Famous Nightmares Fear Factory. Project includes: Website development, digital strategy, social media strategy execution & management, multi media content creation and curation, email marketing, social advertising, and search engine optimization (SEO).

Team members:

Lecker & Associates(Link)

Employment and Disability Law Firm in Toronto.
New website development. Comprehensive local SEO strategy. Social media and content marketing strategy.

Team members:

Purahome - Premier Air & Water Health Solutions

Social Media and Content Marketing Strategy. SEO Consultation.

Team members:

Stanpac Ice Cream Packaging, Glass Milk Bottles, & Bottle Tattooing(Link)

– Present

For 60+ years Stanpac has been manufacturing food, dairy, and ice cream packaging along with glass milk bottles.

Social Media and Content Marketing, SEO, Blog writing and optimization.

Team members:

Teambonders.com

– Present

Corporate team building activities, programs and events.

Website optimization (SEO), Digital Marketing Consulting including website marketing, email marketing, social media marketing, and content strategy.

SWS Canada / SWS Warning Systems

– Present

Perform a complete SEO Audit and competition analysis on the existing company website, prior to a website rebuild. Offered SEO recommendations which we will implement shortly.

Team members:

Niagara Falls Professional Firefighters Association (NFPFFA)

– Present

Currently crafting a mobile responsive and adaptive website with separate members area.
Designing new Logo's for the NFPFFA for use on t-shirts and other promotional items.

Team members:

Skills

  • Marketing Strategy
  • Social Media Marketing
  • Community Management
  • SEO
  • SEM
  • Content Strategy
  • Project Management
  • Website Development
  • Mobile Marketing
  • Promotions
  • Radio Promotions
  • Digital Music Marketing
  • Music Industry
  • Music Management
  • Digital Marketing
  • Social Media
  • Relationship Marketing
  • Digital Media
  • Email Marketing
  • Radio
  • Social Networking
  • Online Marketing
  • Web Analytics
  • Google Adwords
  • Media Relations
  • Marketing
  • Sponsorship
  • Web Marketing
  • Content Marketing
  • Media Buying
  • Viral Marketing
  • Strategy
  • Digital Strategy
  • Strategic Partnerships
  • Event Management
  • Blogging
  • New Media
  • Mobile Devices
  • Integrated Marketing
  • Brand Development
  • Social Media Measurement
  • Online Advertising
  • Media Planning
  • Google Analytics
  • Direct Marketing
  • Brand Awareness
  • See 31+  See less

Education

Ryerson University

Bachelor Business Management, Marketing (minor in International Business)

Bachelor of Business Management, Marketing Major. International Business Minor.

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