Founder, Chief Strategist
Founder, Chief Digital Strategist at VPDM Digital Marketing
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Founder, Chief Strategist
I am a digital marketing professional with 17 years strategic experience. I help small to medium sized businesses build their digital presence as a social media and search engine marketing (SEM) consultant and full service agency. I plan and execute custom website optimization (SEO) and social media marketing strategies to your build you customer base and drive traffic to all your social channels, landing pages, blogs, and websites.
Career highlights include strategizing, executing, and managing a recent social media marketing campaign for Nightmares Fear Factory. This campaign went viral, twice, resulted in a 10,000% increase in website traffic, unprecedented growth in social media engagement, international media attention and a significant increase in revenue for my client.
My professional background includes over a decade in the music business working in media relations, radio promotion, and marketing for major & indie labels. I made significant contributions as part of a team responsible for crafting innovative Canadian marketing and promotion campaigns for independent and multi-national selling artists.
My campaign with Nightmares Fear Factory is featured in the Hall of Fame Section of Scott Stratten’s (@UnMarketing) new book “The Book of Business Awesome/UnAwesome”.
Strategized and implemented successful social media campaigns and search engine optimization (SEO) strategies for a variety of Niagara Falls business sectors including radio stations, luxury hotels, tourist attractions, restaurants, and more. Each led to a significant increase in exposure and revenue.
Conceived and executed several radio and tv promotions and special events for domestic and international music artists resulting in co-marketing opportunities, sponsorships, mass exposure and increased revenue.
Specialties: Social Media Marketing, Search Engine Optimization, Community Mgmt, Google AdWords, Website Strategy, Content Creation
VPDM is a boutique Digital Marketing Agency, originally based in Niagara Falls, now in St. Catharines. We help businesses build their web presence by strategizing and executing custom, fully optimized, Internet Marketing campaigns. Our approach is based on growth hacking with Content Marketing, Content Creation & Curation, Search Engine Marketing (SEM) and Search Engine Optimization (SEO), and Social Media Marketing (SMM).
We have also formed a strategic partnership with 180 Marketing (St. Catharines) offering our specialty services to their clients.
* Executed and managed a successful social media marketing campaign that went viral, twice. This campaign received international media attention including The Tonight Show with Jay Leno, Canada AM, The Toronto Star, The Huffington Post, Regis & Kelly, Good Morning America, The Daily Mail (UK) and Yahoo!
The campaign was featured in the Hall of Fame ("awesome") section of Scott Stratten's (@UnMarketing) new book "The Book of Business Awesome/UnAwesome. (http://amzn.to/PveBet)
* Developed and strategized 3 versions of the company website (Flash, static html, & mobile), as well as several promotional micro-sites and email campaigns.
* Provided extensive, ongoing search engine optimization for all web properties (websites, blogs, promotional landing pages, social media pages and posts)
* Managed all aspects of marketing including conceptualizing, overseeing, copy writing and proofing all marketing collateral (print, digital, video), developing marketing strategy, media buying, budget management, new business development and cross promotional opportunities.
* Managed a marketing team of 3 including graphic designer and web developer.
> Marriott Niagara Falls Fallsview Hotel & Spa
> Courtyard by Marriott
> Sheraton Fallsview Hotel & Conference Centre
New Niagara Falls Restaurant with a Winery.
Website Dev, SEO, Content Creation, Social Media.
Conceived, strategized, designed, developed and launched a website, blog, content and social media marketing strategy for a brand new Niagara Falls restaurant and winery. Weinkeller is a craft winery and fresh food (farm to table) experience - the first of it's kind in Canada - a winery in a restaurant.
Taylor Toth was responsible for the website aesthetics and design. He also helps with content creation and curation.
I manage and oversee the entire project, provide website strategy and development, create content including, but not limited to, blog articles, video's, photography and social media posts.
I also manage the search engine optimization (SEO) and search engine marketing (SEM) strategy and execution.
In our 6th year of working the digital presence for the World Famous Nightmares Fear Factory. Project includes: Website development, digital strategy, social media strategy execution & management, multi media content creation and curation, email marketing, social advertising, and search engine optimization (SEO).
For 60+ years Stanpac has been manufacturing food, dairy, and ice cream packaging along with glass milk bottles.
Social Media and Content Marketing, SEO, Blog writing and optimization.
Corporate team building activities, programs and events.
Website optimization (SEO), Digital Marketing Consulting including website marketing, email marketing, social media marketing, and content strategy.
Middle School Principal at West Essex Regional School District
Greater New York City Area
Digital Content Manager at VPDM
Principal Photographer, Giant Shoe Creative
Culture Lead at Beyond Marketing Group Canada
Art Director at Agency Ingram Micro
Chairman & CEO at The Wish Group
Principal Designer and Cheif Awesomer
Social Marketing Coordinator at VPDM Digital Marketing