Social Media & Public Relations at Scheffey Integrated Marketing
- Lancaster, Pennsylvania Area
- Public Relations and Communications
Victoria Hill's Overview
- Social Media & Public Relations at Scheffey Integrated Marketing
- Events Blogger at Fig Lancaster Magazine
- Public Relations and Social Media Consultant, Freelance at Miville Photography
- Director of Marketing at North Museum of Natural History & Science
- Public Relations at White Good
- Social Media Consultant at FENZ
- Public Relations Account Manager at Addison Dane - A Sales and Marketing Company
- Marketing Communications Manager at HAAN Corporation
Victoria Hill's Summary
Experienced Public Relations and Social Media Manager with a love of housewares products, craft beer and cleaning. Integrated marketing and sales approach. Creative ideas. Solid writing. Targeted pitching.
Specialties: Trade Show/ Event Planning, Media Relations, Social Media Management, Content Development, Pun Making, Office Cleaning.
Victoria Hill's Experience
Social Media & Public Relations
Privately Held; 11-50 employees; Marketing and Advertising industry
December 2013 – Present (10 months) Lancaster, Pennsylvania Area
Lead social media strategist developing content, advertising and contests for multiple clients. Tourism PR lead, managing regional and national out-reach. On any given day I can be found researching, writing, connecting with the media, bloggers and influencers and trying to effectively communicate in 140 characters or less.
Director of Marketing
Nonprofit; 11-50 employees; Museums and Institutions industry
February 2013 – December 2013 (11 months) Lancaster, Pennsylvania Area
Managed all aspects of integrated marketing including public relations, social media, media buying, print and online content development and exhibit openings and special events.
Privately Held; 1-10 employees; Marketing and Advertising industry
May 2012 – February 2013 (10 months) Lancaster, Pennsylvania Area
Public Relations Account Manager for consumer goods clients including Miele, Thos. Moser and Fabral. Developed content that translated into online and print editorial placements with luxury home media markets, concept branding strategies and copy writing.
Social Media Consultant
April 2011 – June 2012 (1 year 3 months) Lancaster, Pennsylvania Area
Social Media strategist, developed engaging content to create conversations within FENZ targeted communities. Monitor online public opinion and address customer service. Build networks within local, regional, food and beverage communities to increase presence and attract brand following.
Public Relations Account Manager
Addison Dane - A Sales and Marketing Company
September 2010 – November 2011 (1 year 3 months)
Public Relations Account Manager and spokesperson for multiple clients in the optical, gourmet food and skincare and beauty markets.
-Assess client's PR and branding needs to develop a customized plan for the individual brand.
-Execuit all aspects of trade and consumer PR including: writing and pitching press releases, social media and blogging, trade show and media events, product launches, product placement and corporate media training.
-Develop brand-focused copy and concept content for press kits, collateral materials, packaging and print advertisements.
-Recommend cross-brand marketing opportunities between brands where it benefits the client.
-Administer additional marketing outlets when apporpriate to the brand such as Infomercial sales and Television Retail sales (QVC, HSN)
Marketing Communications Manager
Privately Held; 51-200 employees; Consumer Goods industry
December 2008 – August 2010 (1 year 9 months)
Marketing Communications Manager, used a integrated sales and marketing approach to direct all aspects of trade, media and internal PR to create brand awareness, sales demand and customer satisfaction.
-Lead connection for collaborating with outside PR agency on PR/branding opportunities.
-Created Social Media plan including facebook, twitter and youtube. Administer of all outlets using SEO best practices to drive sales to targeted retailers or websites as well as utilizing outlets for customer service.
-Collaborated with Creative to develop brand-focused copy and concept content for press kits, collateral materials, packaging and print advertisements.
-Planned and managed quarterly tradeshows, media events and special events including fundraisers, company parties and brand-sponsored in-store presentations.
-Worked with Sales Managers to conduct presentations highlighting marketing plan and product developments to top retail buyers
-Certified, QVC on-air guest host. Trained to comprehensivley demonstrate products to drive sales and increase customer awareness and satisfaction.
Victoria Hill's Organizations
Lancaster Chamber Young Professionals NetworkMember
- February 2013 to Present
Victoria Hill's Skills & Expertise
- Social Media Marketing
- Event Planning
- Public Relations
- Press Releases
- Event Management
- Social Media
- Customer Service
- Sales Management
- Marketing Communications
- Integrated Marketing
- Market Planning
- Trade Shows
- Marketing Strategy
- Media Relations
- Content Development
- Brand Development
Victoria Hill's Education
Corporate Communications, Public Relations
2005 – 2010
3.75 GPA Average
Activities and Societies: Voices, writing club and quarterly published journal, member Public Relations Student Society of America member
Victoria Hill's Additional Information
Contact Victoria for:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch