Victoria Hill

Victoria Hill

Social Media & Public Relations at Scheffey Integrated Marketing

Location
Lancaster, Pennsylvania Area
Industry
Public Relations and Communications

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Victoria Hill's Overview

Current
  • Social Media & Public Relations at Scheffey Integrated Marketing
  • Events Blogger at Fig Lancaster Magazine
  • Public Relations and Social Media Consultant, Freelance at Miville Photography
Past
  • Public Relations Account Manager at Addison Dane - A Sales and Marketing Company
  • Marketing Communications Manager at HAAN Corporation
Education
Connections

500+ connections

Websites

Victoria Hill's Summary

Experienced Public Relations and Social Media Manager with a love of housewares products, craft beer and cleaning. Integrated marketing and sales approach. Creative ideas. Solid writing. Targeted pitching.

Specialties: Trade Show/ Event Planning, Media Relations, Social Media Management, Content Development, Pun Making, Office Cleaning.

Victoria Hill's Experience

Social Media & Public Relations

Scheffey Integrated Marketing

Privately Held; 11-50 employees; Marketing and Advertising industry

December 2013Present (10 months) Lancaster, Pennsylvania Area

Lead social media strategist developing content, advertising and contests for multiple clients. Tourism PR lead, managing regional and national out-reach. On any given day I can be found researching, writing, connecting with the media, bloggers and influencers and trying to effectively communicate in 140 characters or less.

Events Blogger

Fig Lancaster Magazine

February 2013Present (1 year 8 months) Lancaster, Pennsylvania Area

Plan and write 717Society blog on behalf of Fig Lancaster promoting events happening in Downtown Lancaster.

Public Relations and Social Media Consultant, Freelance

Miville Photography

March 2011Present (3 years 7 months) Lancaster, Pennsylvania Area

Develop and ghost write content for website and blog. Manage promotions and engagement on Facebook and Twitter.

Nonprofit; 11-50 employees; Museums and Institutions industry

February 2013December 2013 (11 months) Lancaster, Pennsylvania Area

Managed all aspects of integrated marketing including public relations, social media, media buying, print and online content development and exhibit openings and special events.

Public Relations

White Good

Privately Held; 1-10 employees; Marketing and Advertising industry

May 2012February 2013 (10 months) Lancaster, Pennsylvania Area

Public Relations Account Manager for consumer goods clients including Miele, Thos. Moser and Fabral. Developed content that translated into online and print editorial placements with luxury home media markets, concept branding strategies and copy writing.

Social Media Consultant

FENZ

April 2011June 2012 (1 year 3 months) Lancaster, Pennsylvania Area

Social Media strategist, developed engaging content to create conversations within FENZ targeted communities. Monitor online public opinion and address customer service. Build networks within local, regional, food and beverage communities to increase presence and attract brand following.

Public Relations Account Manager

Addison Dane - A Sales and Marketing Company

September 2010November 2011 (1 year 3 months)

Public Relations Account Manager and spokesperson for multiple clients in the optical, gourmet food and skincare and beauty markets.

-Assess client's PR and branding needs to develop a customized plan for the individual brand.

-Execuit all aspects of trade and consumer PR including: writing and pitching press releases, social media and blogging, trade show and media events, product launches, product placement and corporate media training.

-Develop brand-focused copy and concept content for press kits, collateral materials, packaging and print advertisements.

-Recommend cross-brand marketing opportunities between brands where it benefits the client.

-Administer additional marketing outlets when apporpriate to the brand such as Infomercial sales and Television Retail sales (QVC, HSN)

Marketing Communications Manager

HAAN Corporation

Privately Held; 51-200 employees; Consumer Goods industry

December 2008August 2010 (1 year 9 months)

Marketing Communications Manager, used a integrated sales and marketing approach to direct all aspects of trade, media and internal PR to create brand awareness, sales demand and customer satisfaction.

-Lead connection for collaborating with outside PR agency on PR/branding opportunities.

-Created Social Media plan including facebook, twitter and youtube. Administer of all outlets using SEO best practices to drive sales to targeted retailers or websites as well as utilizing outlets for customer service.

-Collaborated with Creative to develop brand-focused copy and concept content for press kits, collateral materials, packaging and print advertisements.


-Planned and managed quarterly tradeshows, media events and special events including fundraisers, company parties and brand-sponsored in-store presentations.

-Worked with Sales Managers to conduct presentations highlighting marketing plan and product developments to top retail buyers

-Certified, QVC on-air guest host. Trained to comprehensivley demonstrate products to drive sales and increase customer awareness and satisfaction.

Victoria Hill's Organizations

  • Lancaster Chamber Young Professionals Network

    Member
    • February 2013 to Present

Victoria Hill's Skills & Expertise

  1. Social Media Marketing
  2. Event Planning
  3. Public Relations
  4. Press Releases
  5. Event Management
  6. Advertising
  7. Social Media
  8. Sales
  9. Customer Service
  10. Retail
  11. Sales Management
  12. Marketing Communications
  13. Integrated Marketing
  14. Market Planning
  15. Marketing
  16. Blogging
  17. Trade Shows
  18. Marketing Strategy
  19. Media Relations
  20. Copywriting
  21. Facebook
  22. Content Development
  23. Brand Development

View All (23) Skills View Fewer Skills

Victoria Hill's Education

Elizabethtown College

Corporate Communications, Public Relations

20052010

Dean's List
3.75 GPA Average

Activities and Societies: Voices, writing club and quarterly published journal, member Public Relations Student Society of America member

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