Owner at MarketingMonday
Amsterdam Area, Netherlands
- Current
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- Owner at MarketingMonday
- Teacher at Nyenrode University
- Teacher at SRM/Erasmus University
- Past
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- Interim marketing director at Exact Software
- Consultant & strategist at OHRA
- Owner at MarketingXperts
- Marketing Directeur at DSB
- Directeur Marketing at DSB Bank N.V.
- Director of Marketing & Communication at DSB Group. Large financial company
- Director/owner at Eyedentity
- Recommended
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61 people have recommended Richard - Connections
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500+
connections
- Industry
- Marketing and Advertising
- Websites
Richard van Hooijdonk’s Summary
- Optimizing and turnaround of commercial strategies
- Developing winning marketing strategies
- Marketing & communication coaching & inspiration
- Marketing turnarounds
- Development of product- and service strategies
- Building marketingteams
Richard van Hooijdonk’s Specialties:
Companies I work and worked for:
CZ Zorgverzekeringen, Reaal, Proteq, Scarlet Telecom, Kluwer, Albert Heijn, Toerkoop, Ohra, DSB Groep, Teleac, Hotelbon, Delta Lloyd, NTI, Wehkamp, VARA, Telfort, Toyota, USG Capacity, Ambiant, SDU, Bank Labouchere, Speurders.nl, Maxi Cosi, Frisia, AZ, DSB Bank, Becam, Lenen.nl, Randstad, ANWB, Walibi, Dolfinarium, HISWA, SNS
Richard van Hooijdonk’s Experience
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Owner
MarketingMonday
(Privately Held; 1-10 employees; Marketing and Advertising industry)
May 2007 — Present (2 years 7 months)
MarketingMonday brengt bedrijven van Marketing 1.0 naar Marketing 2.0. Door technologische en sociale ontwikkelingen verandert marketing de komende jaren drastisch. Nieuwe marketing is dynamisch en bevat efficiënte combinaties van oud en nieuw. Consumenten (btc en btb) stellen andere eisen aan merken, producten, marketingcommunicatie, distributie en sales. Termen als 'social branding', 'co-creatie','crossmedia'en 'multichannel' vliegen ons om de oren. Om bedrijven inzicht te geven in de facetten van Marketing 2.0 ontwikkelde we de 'New Marketing Cycle©'. Op basis van dit model, onze kennis, ervaring en inzichten brengen we bedrijven door middel van een uitgebalanceerd stappenplan naar de nieuwe marketingeconomie: Marketing 2.0. De '2.0 quickscan' vormt de start van een goede analyse.
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Teacher
Nyenrode University
(Marketing and Advertising industry)
January 2005 — Present (4 years 11 months)
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Teacher
SRM/Erasmus University
(Privately Held; 1001-5000 employees; Marketing and Advertising industry)
January 2002 — Present (7 years 11 months)
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Interim marketing director
Exact Software
(Marketing and Advertising industry)
2007 — 2007 (less than a year)
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Consultant & strategist
OHRA
(Public Company; 501-1000 employees; Insurance industry)
July 2006 — April 2007 (10 months)
On behalf of board/management development of new commercial strategy: customer insights, productdevelopment, marcom, distribution & sales. New strategy has been finished in april 2007.
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Owner
MarketingXperts
(Marketing and Advertising industry)
November 2004 — April 2006 (1 year 6 months)
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Marketing Directeur
DSB
(Public Company; Marketing and Advertising industry)
2000 — 2005 (5 years )
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Directeur Marketing
DSB Bank N.V.
(Marketing and Advertising industry)
2000 — 2005 (5 years )
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Director of Marketing & Communication
DSB Group. Large financial company
(Public Company; Banking industry)
January 2000 — April 2004 (4 years 4 months)
Director of Marketing & communication
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Director/owner
Eyedentity
(Privately Held; Marketing and Advertising industry)
January 1995 — December 1999 (5 years )
Owner of marketing & communication company Eyedentity.
