Treasury Wine Estates
Global Assistant Brand Manager, Victorian and South Australian Brands
Global Assistant Brand Manager, Victorian Brands at Treasury Wine Estates
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Global Assistant Brand Manager, Victorian and South Australian Brands
Seppelt | 19 Crimes | T’Gallant | Coldstream Hills | St Huberts | Baileys | Juliet | Yarra Ridge | Stony Peak | Annie’s Lane | Ingoldby | Leo Buring | Jamiesons Run | Maglieri | Mildara | Rouge Homme
Brand management of Victorian and South Australian portfolio of brands. Responsible for creation and implementation of strong annual and 5 year strategic plans. Work with Sales force to ensure fully informed, engaged and motivated to build the brands in line with the global brand vision, strategic imperatives and guidelines.
Work with Channel Development, Channel Activation, & other cross functional project teams, agency partners and key stakeholders (Winemakers, Cellar Door, Club Managers, PR, Events) to ensure regional brand plans are executed with excellence. Execute post-activity analysis to improve future planning and programming. Research market performance in order to conceptualise ongoing brand activities and opportunities for growth. Sole management of brand A&Ps via monthly phasing, invoice processing, and activity monitoring.
Manage and grow regional brands including innovation, pricing, channel plans, customer marketing engagement and overall delivery of the annual brand volume targets and profitability. Provide senior leadership with regular evaluation reports (covering volume, share performance, rate of sale, pricing, NPD, supply, consumer insights & channel/market opportunities), and relevant solutions. Obtain buy-in for implementation of actions. Ongoing portfolio management, particularly finished goods as well as bulk wine issues & opportunities.
Report directly to Senior Marketing Manager, Regional Brands ANZ.
- Build the portfolio of SA Regional and Limestone Coast brands in all regions
- Manage the performance of the SA Regional and Limestone Coast brands
Responsible for inputs into the regional & global brand plans (including consumer, shopper, category, customer, channel & market trends) resulting in implementation of strong annual and 5 year strategic plans. Provide support to the Brand Business Managers (BBMs) ensuring Regional Business Units (RBUs) are fully informed, engaged and motivated to build the brands in line with the global brand vision, strategic imperatives and guidelines.
Work with Customer Marketing & cross functional project teams, agency partners and key stakeholders (Winemakers, Cellar Door, Club Managers, PR, Events) to ensure regional brand plans are executed with excellence. Responsible for briefing and management of agencies and internal cross functional teams in line with brand plan executions. Evolve sales & marketing toolkits to meet the needs of the regions within the global guidelines and in consultation with the BBMs. Execute post-activity analysis to improve future planning and programming.
Deliver various insightful financial & market reports including AC Nielsen, Brand Tracker, Monthly Sales and Distribution for future strategy development. Responsible for managing the brand A&P via monthly phasing, invoice processing, and activity monitoring.
Manage and grow regional brands including innovation, pricing, channel plans, customer marketing engagement and overall delivery of the annual brand volume targets and profitability in consultation with the BBMs.
Provide BBMs with regular evaluation reports (covering volume, share performance, rate of sale, pricing, NPD, supply, consumer insights & channel/market opportunities), providing recommendations to BBMs and implementing agreed actions. Provide relevant inputs to BBMs as part of the IBP process including Portfolio management, Stock on Hand and Bulk wine issues & opportunities.
Brand management responsibilities that require balancing business management; marketing program development and implementation; analytics and multi-functional team participation.
Partner with Marketing Manager in development of long term brand growth plans and annual business plans. Assist in the development of brand marketing programs and initiatives to deliver against the brand’s annual volume & profit targets, eg: national/regional promotions, public relations, package development, interactive & advertising.
Regularly evaluate all aspects of brand performance, including shipments, depletions and IRI trends. Effectively consolidate analysis into top line learnings and provide recommended actions when necessary. Demonstrate a thorough understanding of business and category key drivers, including overall competitive framework and brand/product dynamics.
Act as a brand ambassador and build collaborative and productive cross-functional relationships with S&OP, Sales, Winery/Supplier Operations, PR/Events, Finance, Strategic Insights, Promotions, Creative Services and Winery Hospitality/Visitor Center teams.
Manage the SKU level forecast and partner with the production teams to understand/communicate vintage rollovers while managing, and minimizing out of stock and overstock situations.
Conceptualize seasonal and full-year national brand promotional platforms, and execute production of merchandising tools for use by company-wide sales force, while implementing brand vision and strategy. Strategy development consultant.
Manage agencies, vendors, and creative groups to ensure best pricing, adherence to brand standards, and creation of successful merchandising tools. Monitor timely delivery of materials across the US.
Reconcile spend vs budget for all promotional items. Manage National promotions for brands such as Blackstone, Ravenswood, Toasted Head, Ruffino, and Kim Crawford, among others.
Central, Plains, Southeast, and Northeast Divisions Local Promotions Coordinator. Conceptualize and coordinate design, sourcing, production, and fulfillment of necessary point of sale materials to sales teams. Negotiate pricing and terms with vendors. Ensure all materials are in line with marketing brand standards, legal compliance, tie-in-partner standards, and sales/distributor needs. Create and maintain inventory of available POS materials and specific promotional-periods overviews. Serve as point of contact for Divisional Promotion Managers' and sales teams' questions and needs. Manage multiple concurrent projects with aggressive deadlines, and manage through to completion and delivery.
Assist brand manager with winery-related tasks. Manage budgets, allocations, Creative Services projects, and POS material creation. Serve as a liaison between Trade Marketing and company sales force. Organize and execute various brand events and incentive programs. Assist in vintage transition management, wine production and inventory actions, and packaging needs. Manage company trade site and various other tasks.
London-based firm in which I performed market research to gauge the viability of launching American products in the United Kingdom and European Union markets.
Performed market research, and took part in conceptualizing marketing campaigns. Coordinated extensive cleanup and organization of company-wide marketing materials, both digital and physical, representing 15+ different brands of beverages. Office based in Monaco (Monte Carlo).
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