LinkedInEric Van Buskirk

Eric Van Buskirk

Nine years managing digital media sales and marketing Initiatives

Location
Philadelphia, Pennsylvania
Industry
Internet
Current
  1. SEMrush,
  2. Tweet Philadelphia
Previous
  1. VIUS,
  2. DCM,
  3. Metropolitan Opera
Education
  1. Boston University, MS
Websites
500+connections

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500+connections
SEMrush

SEMrush

Sr. Account Manager, Americas

– Present

View full profile

Background

Summary

Started building awareness for brands and driving sales with digital media in 1996 as a graduate student at BU College of Communications working for Barnes & Noble's first website.

I'm a search engine data fanatic. With SEMrush, I work with clients to discover how they can customize sets of millions of URLs, keywords, and associated metrics to find important trends they analyze in spreadsheets or integrate with their own data.

Tweet Philadelphia is a widely read website started 3 years ago about the intersection of SEO and Social. It also ran many stories about the digital media sector in Philadelphia.

At VIUS, developed partnerships with traditional marketing agencies that brought ongoing digital media project opportunities to the interactive agency.

Started ClickStream Marketing, Inc., an interactive agency in Cebu, Philippines and grew to 15 employees over a three year period, from 2005-2008.

Built partnership between Delphi.com and Hasbro which resulted in the largest web forum in Summer, 1999.

Five years experience managing staff, including overseeing operations for Metropolitan Opera telephone fundraising. Four supervisors and 35 part-time fundraisers were direct reports.

Experience

Sr. Account Manager, Americas

SEMrush
– Present (1 year)Trevose, PA

Does data sound desirable? Our API intriguing? Integration anyone? Please reach out to me.

I help organizations leverage the SEMrush industry leading database of 105,000,000 keywords and 75,000+ domains for competitive analysis. I work with the best known Internet companies, Fortune 500s, and other organizations looking to maximize their SEO and SEM budgets.

Publisher

Tweet Philadelphia
– Present (3 years 9 months)Philadelphia

-Website was #1 for search phrase “Philadelphia social media” on Bing and Yahoo for 1/2 of 2012.
-Researched, wrote, and published over 150 pages with original analysis on SEO and social media best practices for professionals.

Director of Business Development

VIUS
(1 year 1 month)Philadelphia

-Built and managed client relationships for high-end web design, development, and internet marketing.
-In depth fact-finding, proposal writing, and consultative selling.
-Networking with C-level individuals for referrals and leads.

Senior Sales Campaign Manager

DCM
(2 years)Brooklyn, NY

Inside sales and fundraising manager. Exceeded all goals for campaign assignments.

Senior Manager, Telefunding

Metropolitan Opera
(1 year 5 months)New York, New York

-Managed call room operations, oversaw 3 shift Supervisors and 30 fundraisers, and ran on average 700 calling hours per week.
-Exceeded 2009/2010 calling campaign goals from August to October, 2009 with average of $40,000 per week.

President

ClickStream Marketing, Inc.
(3 years 4 months)Baltimlore, Md

-Established interactive media agency and grew staff to fourteen employees, including web developers, web designers, project managers and Internet marketers.
-Directed all high level client communication and delegated tasks through project managers.
-Developed strategic plan for development of largest real estate social network on web in 2006.

Campaign Manager

SD&A Teleservices, Inc.
(2 years)Greater Chicago Area

Inside sales manager. Exceeded all goals.

Senior Manager, Partner Marketing

Smartage.com
(9 months)Boston

-Managed co-branded Internet marketing services for IBM, AT&T, "Fast Company," and Lycos.com.
-Oversaw roll-out strategy and implementation with partners for Web newsletter, banner exchange, and media buying tools used for over one million registered Web site memberships.
-Developed internal plan for partner expansion with Lycos.com. Plan detailed partner's obligation for multimillion dollar revenue from digitial media promotion of SmartAge.com branded service.

Channel Partners Manager

Delphi.com
(1 year)

Developed partnership with Hasbro Forums which became the largest online community destination in summer of 1999.

Volunteer Experience & Causes

Organizer, Tech Open House

Boston University College of Communications
Education

Succeeded in winning buy-in from the largest tech trade group in MA, Mass Interactive Media Council, to host event at BU College of Communication. Assisted in organizing event for Dean and multiple faculty members to give hands-on demos of their interactive media work with students, work which was widely recognized internationally. Over 70 professionals from the tech sector attended.

Opportunities Eric is looking for:

Causes Eric cares about:

Organizations Eric supports:

Skills

  • Twitter
  • Blogging
  • SEO copywriting
  • Google Website Optimizer
  • Manage client...
  • Account Management
  • Blog Marketing
  • Google Analytics
  • Dreamweaver
  • Content Strategy
  • Google Webmaster Tools
  • Copywriting
  • Photoshop
  • Sales Management
  • SEO
  • Social Media
  • Social Networking
  • Digital Strategy
  • Content Marketing
  • Strategy
  • Affiliate Marketing
  • Marketing
  • Web Design
  • Newsletters
  • Facebook
  • Digital Media
  • Web Marketing
  • Content Management
  • WordPress
  • Social Media Marketing
  • Online Advertising
  • Press Releases
  • Digital Marketing
  • Web Analytics
  • Email Marketing
  • Online Marketing
  • Fundraising
  • Content Development
  • Brand Development
  • Strategic Partnerships
  • Google Adwords
  • Direct Marketing
  • YouTube
  • Social Media Measurement
  • Integrated Marketing
  • E-commerce
  • PPC
  • Mobile Marketing
  • Web Content Management
  • Lead Generation
  • See 35+  See less

Education

Boston University, MS

MS, Mass Communication

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