Co-Founder at Healthy Green Deals
Greater Los Angeles Area
Co-Founder at Healthy Green Deals
Greater Los Angeles Area
Online Advertising, Brand & Business Development
Christopher helped build and run an advertising network in the health & wellness niche, including building partnerships, negotiating contracts, managing relationships. He also managed sales and business development for the advertising pipeline, managed sales staff, identified clients, created proposals, and made client presentations. Christopher is an expert at creating value-add for campaigns through social marketing, online publicity, and creative use of technology and content. He is keen on performance tracking, ROI analysis, optimization, and campaign scaling strategies.
Online Content Strategy & Site Development
Christopher has planned, designed, and produced numerous online content properties, maximizing reach and brand messaging through creative content delivery and co-branding initiatives. He helps build monetization strategies for digital brands, analyze return, and enhance content delivery for enhanced user experience and engagement.
Christopher has published books and articles in many languages and helped many specialists publish their work.
Strategic partnerships, online advertising, monetization strategies, site content, content branding and packaging, travel, health, green living, food, art, design.
(Privately Held; Internet industry)
2009 — Present (less than a year)
Healthy Green Deals is an online Direct Response Marketing company serving emerging and established health & beauty product manufacturers. We specialize help companies build their direct marketing programs and build sales revenue through Internet, TV and Print media. We specialize in CPA and other performance-based campaigns.
(Internet industry)
2003 — Present (6 years )
Currently working on a series of web sites related to health and wellness, including a micro-network of Natural Product Review sites:
www.greendrinkreviews.com
www.reddrinkreviews.com
www.energybarreviews.com
(Marketing and Advertising industry)
January 2007 — December 2009 (3 years )
I was recently VP of Digital Strategy for Kosmic, where I build online properties and content products, establish partnerships and strategic alliances, and develop business and marketing strategies.
(Publishing industry)
2003 — 2005 (2 years )
Wrote MOON HANDBOOKS BRAZIL, and a series of travel guides. Created http://www.thebraziltravelsite.com and other sites. Wrote articles for U.S. Industry Today and Food & Drink Quarterly magazines about Brazilian business.
(Privately Held; 1-10 employees; Publishing industry)
1995 — 2003 (8 years )
I acquired manuscripts in the computer book and general trade markets, negotiated contracts and rights, managed relationships, created proposals, etc.
(Writing and Editing industry)
1983 — 1986 (3 years )
BA , English , 1980 — 1983
Art, culture, food & cooking, alternative health, alternative energy, Brazil, Portuguese, travel
ILA