Thomas van Ardenne

Current

Multi-Channel Program Manager at KPN Sales & Service
Young Potential at KPN

Past

Research intern at VODW Marketing
Intern at Weber Shandwick (Kuala Lumpur)
Chief editor & graphic designer at AEGEE-Enschede (Euronews magazine)

Coordinator information events at University of Twente
External Affairs at Board Orientation Week 2005

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Education

Universiteit Twente
Universiteit Twente
Arentheem College

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Recommended

4 people have recommended Thomas

Connections

304 connections

Industry

Marketing and Advertising

Websites

Thomas van Ardenne’s Summary

Graduated cum laude in marketing communications, wrote my master thesis about simplicity and its influence on consumer trust.

Currently fulfilling a position within the KPN Young Potential Program.as Multi-channel program manager.

Thomas van Ardenne’s Specialties:

marketing, communication, internet, new media, consumer behaviour, simplicity, creativity, (large scale) event organisation, photography

Thomas van Ardenne’s Experience

Multi-Channel Program Manager

KPN Sales & Service

(Public Company; KPN; Telecommunications industry)

September 2009 — Present (3 months)
Young Potential

KPN

(Public Company; KPN; Telecommunications industry)

September 2009 — Present (3 months)
Research intern

VODW Marketing

(Privately Held; Management Consulting industry)

June 2008 — February 2009 (9 months)

Conducted the research 'Being easy is not that simple' - a study on the dimensions of simplicity in financial services and the effects on consumer trust and product attitude. Thesis was awarded with a 9 (out of 10).

• published in Tijdschrift voor Marketing in April 2009 and MarketingTribune in March 2009
Intern

Weber Shandwick (Kuala Lumpur)

(Public Company; IPG; Public Relations and Communications industry)

September 2007 — November 2007 (3 months)

Worked on projects for MasterCard, Emirates and Microsoft
Chief editor & graphic designer

AEGEE-Enschede (Euronews magazine)

(Non-Profit; Non-Profit Organization Management industry)

November 2003 — September 2007 (3 years 11 months)

• Managing the editorial staff
• Designed and implemented a new lay-out
• Published a series of magazines which increased the reader’s appreciation
Coordinator information events

University of Twente

(Educational Institution; Research industry)

August 2004 — April 2007 (2 years 9 months)

• Organising all information events of the university, with 2000 visitors
• Bringing in, planning and managing of ± 30 students during these events
External Affairs

Board Orientation Week 2005

(Events Services industry)

November 2004 — November 2005 (1 year 1 month)

• Full-time organisation of the 10 days’ orientation week of the university
• Responsible for the acquisition of EUR 50.000,- (20% increase compared to 2004)
• Maintained partnerships with well over 50 companies
• Learned to cooperate closely and intensively in a diverse team
• Discovered all aspects relevant for organizing such a major event in a complex, political and academic environment

• Furthermore we implemented a new centralized information management system, developed new orientation-group allocation procedures and organized a recordbreaking snowball-throwing event in the middle of summer!

Thomas van Ardenne’s Education

Universiteit Twente

MSc (Cum laude) , Marketing Communication , 2005 — 2009

Graduated on the thesis 'Being easy is not that simple' - a study on the dimensions of simplicity in financial services and the effects on consumer trust and product attitude, awarded a 9 (out of 10).

• published in Tijdschrift voor Marketing in April 2009 and MarketingTribune in March 2009
Universiteit Twente

BSc , Communication Studies , 2002 — 2008

• Bachelor thesis: "The ID of AEGEE-Enschede" - a study on the perceived and desired identity characteristics of student association AEGEE-Enschede, awarded a 8 (out of 10)
• Minor: Art, Media & Technology

Activities and Societies:

Chair Fraternity Pandemonium, Board of Trustees of ‘foundation AEGEE-Enschede Conferences’, Student Union PR & Communication Committee, AEGEE-Enschede Camp committee, AEGEE-Enschede Freshman committee, Yearclub Scatenati
Arentheem College

Secondary education , 1996 — 2002