General Manager, Pharmacy Solutions
Greater St. Louis Area
- Current
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- General Manager, Pharmacy Solutions at Silverlink Communications
- Past
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- VP, Business Process Management at Talisen Technologies
- Founder at CentralScript, Inc.
- Sr. Director, Product Management at Express Scripts
- Director, Business Development for North America at Firepond
- Manager at Ernst & Young LLP
- Intern - Consulting at Hellmuth, Obata, and Kassabaum
- Education
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- Washington University
- Washington University
- University of Michigan
- Recommended
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26 people have recommended George - Connections
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500+
connections
- Industry
- Pharmaceuticals
- Websites
George Van Antwerp’s Summary
I currently lead the solutions group at Silverlink Communications where we partner with clients (payors, providers, PBMs, pharmacies, fulfillment companies, pharma) to develop and launch turnkey solutions that leverage direct marketing fundamentals with data mining and multi-channel communications. These solutions include retail-to-mail, coordination of benefits, and member retention. They build on our legacy of success in delivering automated calling programs to members across the industry.
Throughout my career, I have focused on using my solution selling skills to work as a consultant and a product management lead to develop process-centric offerings with a clear ROI. My core skills are around communications, sales support, product management, and business strategy.
To see more about my thoughts and background, visit my blog at www.patientadvocate.wordpress.com.
George Van Antwerp’s Specialties:
PBM processes including retail-to-mail and therapeutic interchange.
Facilitation, process reengineering, innovation, product management, project management, alliance development, strategic planning, consulting, sales support, marketing, new product development
George Van Antwerp’s Experience
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General Manager, Pharmacy Solutions
Silverlink Communications
(Privately Held; Computer Software industry)
September 2007 — Present (2 years 3 months)
I lead our pharmacy practice at Silverlink and am responsible for our team of vertical leads. My team includes people focused on Medicare, Medicaid, Payor Operations, Individual Market, and Population Health. We work with our clients and our technology to develop, implement, and launch process-based communications strategies to improve outcomes while driving efficiencies.
We are the first company to bring analytics to healthcare communications and have delivered amazing results to our clients by using our Adaptive HealthComm Sciences approach.
Typical programs include retail to mail (or specialty), therapeutic interchange (aka brand to generic), MTM, utilization management, adherence, WISMO, member satisfaction surveys, and other engagement programs. -
VP, Business Process Management
Talisen Technologies
(Privately Held; 51-200 employees; Information Technology and Services industry)
October 2006 — September 2007 (1 year )
Joined a technology consulting firm to build a BPM (Business Process Management) consulting practice partnering with Appian and Lombardi. Developed a product offering, build a user community, developed and syndicated a blog, and sold several engagements.
Left to work with one of my clients - Silverlink. -
Founder
CentralScript, Inc.
(Pharmaceuticals industry)
March 2006 — August 2006 (6 months)
After working on an idea to dis-intermediate the retail pharmacies at Express Scripts, I left to pursue the idea when they choose not to pursue it. I formed a new venture to develop and launch interactive pharmacy kiosks that would automate the routine functions of the pharmacist and link those to a shared service call center for video conferencing support of the patient. This was going to build on a model developed by Duane Reade for NY and leverage some of the technologies used in kiosks like Redbox.
Developed the business plan and financials and recruited a management team. Together we finalized a private placement memorandum and received commitments for over $500,000.
Developed the value proposition and sales materials and made presentations to angel investors, venture capitalists, prospects, and potential strategic partners. This led to several pilot opportunities and a joint venture opportunity with a $1.5B company. -
Sr. Director, Product Management
Express Scripts
(Public Company; 10,001 or more employees; ESRX; Pharmaceuticals industry)
August 2001 — March 2006 (4 years 8 months)
* Led a 4 person product management team with a $4M budget responsible for direct-to-consumer marketing to move marketshare from retail pharmacies to mail order. Successfully moved over $300M worth of prescriptions from one channel to the other.
* Developed numerous trend management initiatives including the Zero Dollar Copay program that won a PBMI Innovation Award and GenericsWork which was our showcase product. GenericsWork was an ultra-aggressive trend management program that helped one Fortune 500 client to see negative trend immediately.
* Led several generic initiatives across the company including the formation and management of a generic sampling program where I secured funding, hired and trained a sales force, developed a repackaging relationship, and set up the operations.
* Worked with several of the e-prescribing vendors to develop relationships and sell their services and technology to clients. -
Director, Business Development for North America
Firepond
(Public Company; 501-1000 employees; FIRE; Computer Software industry)
January 2000 — July 2001 (1 year 7 months)
Led a team of experienced resources responsible for negotiating and managing vendor relationships and alliances with software, hardware, and professional services organizations including Accenture, E&Y, Sun, Epiphany, and many others.
Formalized our alliance process and helped negotiate several offshore development relationships. -
Manager
Ernst & Young LLP
(Privately Held; 5001-10,000 employees; Information Services industry)
May 1996 — January 2000 (3 years 9 months)
Participated on and led consulting teams responsible for performance management (e.g., Balanced Scorecard), data warehousing, Y2K, and eBusiness strategy for the following clients:
* Edison Brothers Stores
* Sprint
* ConAgra
* BCBS
Additionally, worked in centralized role for 6 months helping manage the Managed Care practice through roles such as knowledge management, staffing, planning, and reporting. -
Intern - Consulting
Hellmuth, Obata, and Kassabaum
(Privately Held; 1001-5000 employees; Architecture & Planning industry)
May 1995 — December 1995 (8 months)
George Van Antwerp’s Education
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Washington University
MBA , Marketing, Organizational Behavior , August 1993 — May 1996
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Washington University
M. Arch , Architecture , August 1993 — May 1996
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University of Michigan
BS , Architecture , August 1989 — May 1993
Studied abroad in Prague, Czech Republic
- Activities and Societies:
- President of Sigma Phi Epsilon, Club Lacrosse
Additional Information
George Van Antwerp’s Websites:
George Van Antwerp’s Interests:
Running - Lewis & Clark Marathon (2003) and Chicago Marathon (2005 & 2008). Golf. Blogging.
George Van Antwerp’s Groups:
PBMI
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Olin Business School - Washington University in St. Louis -
Guidewire Group's Social Media Insiders -
Healthcare Communication & Marketing Association -
University of Michigan Alumni -
Ernst & Young Alumni -
Rx Village -
PBM Professionals -
Healthcare Bloggers -
Health 2.0 -
Tweeple -
Pharmacy Benefit Management Professionals -
Consumer Directed Healthcare -
Patient Adherence Solutions -
PBM & Managed Care Professional Network -
Michigan Lacrosse Alumni
George Van Antwerp’s Honors:
Innovation award at Express Scripts in 2002.
Business Development award at Firepond in 2000.
Won Olin Cup (Entrepreneurial competition) at Washington University in 1996.
George Van Antwerp’s Contact Settings
Interested In:
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- job inquiries
- expertise requests
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- reference requests
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