Valerie Romley

Current

Researcher Without Borders/La Jefa at Moving Target Research International

Past

Author of at Beyond Translation
Project Manager at Plaza Research
Interviewer at Assistance in Marketing

3 more...

Education

Parsons School of Design

Recommended

6 people have recommended Valerie

Connections

457 connections

Industry

Market Research

Websites

Valerie Romley’s Summary

Helping organizations create innovation and improve the everyday lives of people all around the world:

Custom research and fieldwork across the U.S., Europe and the emerging markets of China, India, Brazil, Russia + Africa.

Proud to wear the title of the much maligned "Pseudo-Ethnographer" and purveyor of "Ethnography Lite", "Rapid Ethnography" and other contextual and observational research methodologies.

Valerie Romley’s Specialties:

Research Without Borders: Global Custom Research + International Fieldwork:

• Qualitative + Ethnographic Research
• Multicultural + Cultural Interpreter
• Focus Group Moderator
• In-Depth + Contextual Interviews
• User Experience + Design Research
• Market Feasibility Studies + Immersions in the Emerging Markets + BoP
• Participant Recruiting + Global Fieldwork Management
• Author: Beyond Translation; The Marketer's Field Guide to Understanding Today's Transcultural Consumer

Valerie Romley’s Experience

Researcher Without Borders/La Jefa

Moving Target Research International

(Market Research industry)

2001 — Present (8 years)

Moving Target Research International is a collaborative of localized experts that helps local and global organizations create innovation and improve the everyday lives of people all around the world.

We use the power of context-based research, experiential market immersions and localized cultural intelligence to deliver real-time insights with contextual perspective and global relevance for our partners and clients.

Our Services:

Observational Research + Remote Ethnography; Ethnography Without Borders™ Real time ethnographic studies without the travel or expense!

Participant Recruiting, International Fieldwork + Project Management

We partner with the best minds around the world to deliver seamless research solutions for you and your team. We can handle most any of your fieldwork and project management needs through our global network of localized experts across the U.S., Europe, Asia and the emerging markets.

360° Market Immersions in China, India, the BRICs + Bottom of the Pyramid (BOP) markets.

The Research Without Borders Team:

Ethnographers + User Researchers
Bilingual Moderators + Interviewers
Transcultural Analysts + Interpreters
Local Field Recruiters
Quantitative Specialists + Analysts
Field Interpreters + Translators

Additional Information

Valerie Romley’s Websites:

Valerie Romley’s Interests:

Cultural Ethnography Ethnographic Film Cross-Cultural Communication Emerging market + Bottom of the Pyramid consumers Microfinance + Rural Economic Development Africa, Brazil, China, Cuba, India, Latin America, Vietnam