Valerie Romley

Current

Researcher Without Borders/La Jefa at Moving Target Research Group

Past

Author of at Beyond Translation
Project Manager at Plaza Research
Interviewer at Assistance in Marketing

3 more...

Education

Parsons School of Design

Recommended

6 people have recommended Valerie

Connections

381 connections

Industry

Research

Websites

Valerie Romley’s Summary

Helping organizations create innovation and improve the everyday lives of people all around the world:

Custom research and fieldwork across the U.S., Europe and the emerging markets of China, India, Brazil, Russia + Africa.

Proud to wear the title of the much maligned "Pseudo-Ethnographer" and purveyor of "Ethnography Lite", "Rapid Ethnography" and other contextual and observational research methodologies.

Valerie Romley’s Specialties:

Research Without Borders: Global Custom Research + International Fieldwork:

• Qualitative + Ethnographic Research
• Multicultural + Cultural Interpreter
• Focus Group Moderator
• In-Depth + Contextual Interviews
• User Experience + Design Research
• Market Feasibility Studies + Immersions in the Emerging Markets + BoP
• Participant Recruiting + Global Fieldwork Management
• Author: Beyond Translation; The Marketer's Field Guide to Understanding Today's Transcultural Consumer

Valerie Romley’s Experience

Researcher Without Borders/La Jefa

Moving Target Research Group

(Market Research industry)

2003 — Present (5 years)

Helping local and global organizations understand the needs and aspirations of people around the world by using the power of context-based research, experiential market immersions and localized cultural intelligence to deliver seamless research solutions with contextual perspective and global relevance.

Custom Global Research:

Deep Dive market immersions + feasibility studies in the emerging economies of China, (www.rethinkingchina.com), India, the BRICs + BoP.

Local + Global fieldwork with the Research Without Borders team, a global network of localized partners across the US, Europe, Asia + the emerging markets:

• Ethnographers + Socio-Cultural Researchers
• Transcultural Analysts + Interpreters
• Bilingual + Transcultural Moderators
• Quantitative Specialists + Analysts
• Field Recruiters
• Local Market Experts
• Futurists + Forecasters

Additional Information

Valerie Romley’s Websites:

Valerie Romley’s Interests:

Cultural Ethnography Ethnographic Film Cross-Cultural Communication Emerging market + Bottom of the Pyramid consumers Microfinance + Rural Economic Development Africa, Brazil, China, Cuba, India, Latin America, Vietnam