Val Brown

Val Brown

Brand Strategy and Innovation in Entertainment, Hospitality, Lifestyle. NYC/London

New York, New York (Greater New York City Area)

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Val Brown's Overview

  • CEO at Val Brown Consultants
  • President, Content at Rock 'n Roll Fantasy Camp
  • Chief Executive Officer at Cavern Club/LiveSmart
  • CEO at Val Brown Consultants
  • Brand Strategy Director at 4i Group (now Thinkfarm)
  • Vice President Marketing at
  • Vice President International Marketing at Planet Hollywood
  • Vice President, Marketing at Hard Rock Cafe

500+ connections

Val Brown's Summary

Val Brown works with CEOs, C-Level Executives, entrepreneurs and business owners to drive brand growth and innovation. Val helps new and existing businesses develop strategic growth plans; devises solutions for stagnant sales, increased competition, revenue or market share loss; revives the fortunes of heritage brands and creates new avenues of growth for healthy ones; and develops brand solutions for weak or negative brand awareness. She employs creative vision and strategic acumen to create a new story for your brand and a transformation of your business that leads to sustainable growth.

Working in the U.S. and international arenas with entertainment, hospitality and lifestyle brands, Val has conceptualized and launched businesses, created global brand awareness and innovative business solutions.

Before starting her own consultancy, Val spearheaded global development of one of the world’s best known leisure and entertainment brands as VP of international marketing and brand management at Hard Rock Café; as CEO, planned the moved of Liverpool's famed Cavern Club into traditional and digital media and global markets; and as President, created a content division for successful US live entertainment business Rock 'n Roll Fantasy Camp. In the digital world, she created the brand launch strategy for

Strategic Development Plans: Start-ups, SMEs, Business Plans
Brand Strategy
Innovation: Brand Extensions; New Product/Service/Content Development
Strategic Partnerships
Licensing and Intellectual Property
Expansion Planning and Real Estate
Global Markets*

*Have permanent resident visa for the UK

Val Brown's Experience


Val Brown Consultants

2008Present (6 years) New York/London

Strategic Development, Brand and Innovation consultancy working across a variety of industries including restaurant, entertainment, hotel, real estate, digital media, television, non-profit.

President, Content

Rock 'n Roll Fantasy Camp

Privately Held; 11-50 employees; Entertainment industry

20062007 (1 year)

Developed concept and commercial strategy for the content division of live entertainment organization, for launch in US and international markets.

Chief Executive Officer

Cavern Club/LiveSmart

20042006 (2 years)

CEO and member of consortium formed to acquire the intellectual property rights of famed Liverpool venue the Cavern Club for the global development of live music clubs, merchandising, and media.


Val Brown Consultants

20032005 (2 years) London/New York

 Brand audit for Hard Rock Park (the world’s first rock ‘n roll theme park and a Hard Rock Café licensee).
 Strategic partnerships between major consumer brands and music artists and venues, with LD Communications (top UK music pr firm).
 European market entry for the Urban Land Institute Europe (global development think tank).
 Development of innovative marketing product for the travel industry; television programming with a focus on UK brands in the global market place; competitor to for international online dating market.

Brand Strategy Director

4i Group (now Thinkfarm)

20012003 (2 years)

Created brand marketing and corporate identity strategies for clients from media, entertainment and leisure as part of respected UK brand and design agency and former supplier to Hard Rock Cafe, and Planet Hollywood.

Vice President Marketing

20002001 (1 year)

Led marketing for company's B2B, B2C, and franchise business units. Directed development of new brand identity.

Vice President International Marketing

Planet Hollywood

Public Company; 1001-5000 employees; Restaurants industry

19961999 (3 years)

Spearheaded concept development, marketing strategy of $30m restaurant/retail/live music complex in London, UK.

Vice President, Marketing

Hard Rock Cafe

Privately Held; 10,001+ employees; Hospitality industry

19861996 (10 years)

Led domestic and international marketing, communications and brand management for entertainment-themed restaurant chain. Played an integral role in the company’s growth and development into a global brand, taking the chain from 2 units to 40.

Val Brown's Publications

  • Val's Huffington Post Blog

    • 2007
    Authors: Val Brown

    Val Brown is a brand strategy consultant specializing in entertainment, hospitality and lifestyle brands. Her business has taken her to all corners of the world, including moving across the Atlantic four times and counting. She writes about just about anything that crosses her mind. Sometimes, humorously.

Val Brown's Projects

  • Animal Care and Control of New York

    • February 2013 to Present
    Team Members: Val Brown, Nicki Gondell, Jenny Pfister, Colleen Farrell

    Pro-bono campaign to raise awareness and increase adoptions of New York City's homeless animals.

Val Brown's Courses

  • Musical Bookwriting Workshop

    Stonybrook Playwrites Workshop

    • Stonybrook Playwrights Workshop
  • Digital Media Marketing Studies

    New York University

    • NYU School of Continuing Education (Digital Marketing)
  • Independent Coursework

    • Commercial Theatre Institute (Producing, Financing)

Val Brown's Skills & Expertise

  1. Entertainment
  2. Integrated Marketing
  3. Non-profits
  4. Business Strategy
  5. Brand Management
  6. Music Industry
  7. Brand Architecture
  8. Restaurants
  9. Hospitality
  10. Strategic Partnerships
  11. Start-ups
  12. Licensing
  13. Global Brand Development
  14. Brand Strategy and Innovation
  15. Concept Development
  16. Business Plans
  17. Music
  18. Digital Media
  19. Entrepreneurship
  20. Social Networking
  21. Business Planning
  22. Nonprofits
  23. Television
  24. Hotels
  25. Income Statement
  26. Public Relations
  27. New Business Development
  28. Strategy
  29. Product Marketing
  30. Social Media
  31. Social Media Marketing

View All (31) Skills View Fewer Skills

Val Brown's Volunteer Experience & Causes

  • Volunteer Interests

    • Causes I care about:

      • Animal Welfare
      • Arts and Culture
      • Children
      • Disaster and Humanitarian Relief
      • Education
      • Environment
      • Human Rights
      • Poverty Alleviation
    • Organizations I support:

      • New York Cares
      • Battersea Dogs & Cats Home
      • The Humane Society of the United States
      • Women for Women International
      • Central Park Conservancy
      • Medecins sans Frontieres
      • UNICEF
      • National Public Radio
      • New York City Animal Care and Control

Val Brown's Languages

  • English

    (Native or bilingual proficiency)
  • French

    (Professional working proficiency)

Val Brown's Education

New York University

Digital Media Marketing Studies


Stonybrook Playwrites Workshop

Musical Bookwriting Workshop


New York University

B.A., Magna Cum Laude, French, Sociology

Contact Val for:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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