Uwe Hook

Current

• SVP, Media at Direct Partners

Past

• VP, Media at Genex
• VP Media and Advertising at Peoplelink
• Director, Advertising and Media at FTMM

• CEO at Cyberradiotv.com
• Senior Brand Consultant at Razorfish
• Creative Director at Springer & Jacoby

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Education

• London Business School

Recommended

3 people have recommended Uwe

Connections

285 connections

Industry

Online Media

Websites

• My Blog

Uwe Hook’s Summary

Accelerate sales of any new or established product or service using a strategic, positioning and creative planning approach proven effective on over 40 brands. Effective communication and strong leadership provide the ability to form partnerships and direct cross-functional teams.

Uwe Hook’s Specialties:

Media Strategy/Planning
Brand Management and Marketing
Online and Offline Advertising
Management/Motivation
Strategic/Operational Planning
Product Marketing and Promotions

Uwe Hook’s Experience

• SVP, Media

  Direct Partners

  (Public Company; 51-200 employees; OMC; Marketing and Advertising industry)

  September 2008 — Present (1 year 3 months)

• VP, Media

  Genex

  (Privately Held; 51-200 employees; MDP; Internet industry)

  August 2002 — September 2008 (6 years 2 months)

  Lead media consultant for various accounts, ranging from Acura, Nestle to WellPoint. Strategic Leadership and Account Planning to develop innovative media programs and social media strategies. Mentoring and leading the media and creative group to connect brands with people.

• VP Media and Advertising

  Peoplelink

  (Marketing and Advertising industry)

  August 2000 — August 2002 (2 years 1 month)

• Director, Advertising and Media

  FTMM

  (Marketing and Advertising industry)

  December 1999 — July 2000 (8 months)

• CEO

  Cyberradiotv.com

  (Marketing and Advertising industry)

  February 1999 — December 1999 (11 months)

• Senior Brand Consultant

  Razorfish

  (Public Company; Marketing and Advertising industry)

  July 1996 — April 1999 (2 years 10 months)

• Creative Director

  Springer & Jacoby

  (Public Company; Marketing and Advertising industry)

  February 1990 — August 1996 (6 years 7 months)

Uwe Hook’s Education

• London Business School

  MBA ,

Additional Information

Uwe Hook’s Websites:

• My Blog

Uwe Hook’s Groups:

Ad Club Europe

•    SoCal AMA
•    Chief Marketing Officer (CMO) Network
•    Social Media Marketing
•    Ultra Light Startups

Uwe Hook’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• expertise requests
• business deals
• reference requests
• getting back in touch