Jeff Gordon

Current

Vice President of Technology at Haas School of Business MBA Association
MBA Candidate, Class of 2010 at Haas School of Business

Past

Intern Product Manager at Microsoft
Account Supervisor at Weber Shandwick
Senior Account Executive at A&R Partners

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Education

University of California, Berkeley - Walter A. Haas School of Business
The University of Georgia

Connections

262 connections

Industry

Computer Software

Jeff Gordon’s Experience

Vice President of Technology

Haas School of Business MBA Association

(Educational Institution; Higher Education industry)

January 2009 — Present (11 months)
MBA Candidate, Class of 2010

Haas School of Business

(Educational Institution; Higher Education industry)

August 2008 — Present (1 year 4 months)
Intern Product Manager

Microsoft

(Public Company; MSFT; Computer Software industry)

May 2009 — August 2009 (4 months)

• Led development of a compete-focused, interactive digital ad campaign with $250K budget, managing a broad set of stakeholders including U.S. sales and marketing, worldwide brand, legal and corporate affairs, and an external advertising agency; campaign to be leveraged throughout the coming fiscal year.
• Designed and implemented a social media listening and engagement strategy for Windows Mobile, elevating the brand online while de-positioning competition in advance of the launch of Windows Mobile 6.5.
Account Supervisor

Weber Shandwick

(Public Company; IPG; Public Relations and Communications industry)

May 2006 — July 2008 (2 years 3 months)

• Senior team lead for Microsoft Mobile Communications Business, VeriSign, and Vonage accounts, all with budgets from $480K to over $2M per year; responsibilities included developing strategy, executing short- and long-term PR initiatives within budget, and working side-by-side with clients from PR managers to C-level executives to meet and exceed clients’ communications objectives.
• Managed teams of 5-10 PR professionals through product and service launches, major events (e.g., CES, CTIA), and media tours with business and technology trade press ranging from mainstream outlets such as Fortune, The New York Times, and The Wall Street Journal to trade publications such as eWeek, Network World, and Wireless Week.
• Provided both high-level strategy and deeply technical guidance for Microsoft Windows Mobile and Windows Embedded PR campaigns targeting business decision makers, consumers, developers, IT Pros, and online influencers; agency lead for highly successful blogger and social media influencer program.
• First point of contact for Tier 1 mobile industry analysts at Forrester Research, Gartner Group, IDC, Jupiter Research, and Yankee Group; responsible for disseminating Windows Mobile information to analysts, pitching and influencing analyst reports, and evaluating mobile and wireless industry research for strategic planning.
Senior Account Executive

A&R Partners

(Privately Held; Public Relations and Communications industry)

September 2001 — May 2006 (4 years 9 months)

• Drove New York press activities for Palm, Inc., acting as point person for press tours, product launches and corporate activities with top New York media outlets such as ABC News, Bloomberg, CBS News, CNBC, CNN, GQ, Maxim, Reuters, Rolling Stone, and many others.
• Led product PR for Citrix Systems security products such as Citrix Access Gateway and Citrix NetScaler Application firewall; worked to position Citrix positively in security trade press and managed positive reviews of new products.
• Directed all PR programs for client Cree, Inc., from development to execution and reporting; led team of six PR professionals to craft and place positive stories in key business, technical, and vertical trade press.
• Led successful launch of Citrix Access Essentials 1.0, from development of a strategic PR plan to execution of a national press tour and reporting of measurable results against projected goals.

Jeff Gordon’s Education

University of California, Berkeley - Walter A. Haas School of Business

MBA , Management of Technology , 2008 — 2010 (expected)

Activities and Societies:

MBA Association Vice President of Technology, Digital Media and Entertainment Club Vice President of Marketing
The University of Georgia

ABJ , Journalism, Public Relations, New Media , 1997 — 2001