Heather Morford

Current

• MarComm Manager at Microsoft at Excell Data CompuCom at Microsoft
• Owner, Consultant at Sefiya Consulting, LLC

Past

• Product Marketing Manager at Semanteme, Inc.
• Owner, Associate Broker at Urban Living Seattle Associates
• Associate Broker at Coldwell Banker Bain

1 more...

Education

• The Evergreen State College

Recommended

9 people have recommended Heather

Connections

62 connections

Industry

Computer Software

Websites

• My Website

Heather Morford’s Summary

Strategic Marketing Manager with over 15 years experience driving marketing and business strategies across diverse organizations.

Present experience includes driving all System Center outbound field communications at Microsoft and the re-design of System Center web.

Recently served as president of Sefiya Consulting engaged in strategic marketing consulting, new business development, coaching and client relations.

Managed product marketing and business communications for Semanteme, Inc. a development house entirely focused on Mac OS X based production. Position owned Go To Market strategy including website development and company marcomm.

Experience in all aspects of marketing, business management, public relations and channel management. Personal success in developing unique marketing systems that achieve results and building successful teams to implement those systems. As a real estate agent with Coldwell Banker Bain and owner of Urban Living Seattle Associates, consistently won awards for sales achievements and ranked in the top 1% of Coldwell Banker agents nationwide.

Member of The American Marketing Association, the National Association of Realtors and has served on numerous government affairs boards with the Seatle King County Association of Realtors and the Washington State Board of Realtor. Currently serves on the boards of local non-profits including Habitit for Humanity, SKCAR education Foundation, The Seattle Art Museumm and South Sound Family Services.

B.A. in International Communications with a minor in Computer Science from the Evergreen State College in Olympia, Washington.

Heather Morford’s Specialties:

Strategic marketing, Program Management, messaging and positioning, GTM, customer acquisition, web architecture, CRM solutions, MarComm management, collateral development, database development, presentations, negotiations, budgeting, P&L, ROI analysis, Website SEO. Infoweb, SharePoint, cross-collaboration field communications.

Heather Morford’s Experience

• MarComm Manager at Microsoft

  Excell Data CompuCom at Microsoft

  (Public Company; 1001-5000 employees; Marketing and Advertising industry)

  January 2008 — Present (9 months)

  Drive all System Center field communications at Microsoft.

• Owner, Consultant

  Sefiya Consulting, LLC

  (Marketing and Advertising industry)

  2007 — Present (1 year)

  Sefiya Consulting is a full service marketing consulting firm. We specialize in working with small to medium sized businesses as well as individual agents and companies in the real estate industry. We offer consulting services in a variety of marketing areas; strategic direction, go to market, creative direction, website and online presence, brand identity, lead generation and marketing collateral creation.

Heather Morford’s Education

• The Evergreen State College

  BA, International Communications & Computer Science, 1995 — 1998

Additional Information

Heather Morford’s Websites:

• My Website

Heather Morford’s Interests:

new technology, marketing, traveling, cognitive sciences, business management