Bethany Siegler

Current

• Marketing Consultant/Web Marketing and Social Media Specialist at UniqueThink.com

Past

• Director of Marketing at DreamQuest Software
• Director of Marketing/Sales at What Are Records?
• Marketing/Production at Sunrise Medical

1 more...

Education

• Slippery Rock University of Pennsylvania

Recommended

8 people have recommended Bethany

Connections

82 connections

Industry

Marketing and Advertising

Websites

• My Company
• My Portfolio
• My Blog

Bethany Siegler’s Summary

UniqueThink.com is a full service marketing firm.

Our specialty is Making the Internet Work, as a Marketing Tool.

A little about our accomplishments:

We have represented a wide range of industries, from medical to meditation and entertainment to education, have gained exposure through my word of mouth marketing exposure.

MARKETING EXPOSURE FOR CLIENTS:

•Mobile Industry Buzz:
DreamQuest Software's entrance into the mobile arena lead to creating OEM partnerships and gaining industry & customer awards. Results - after only 6 months - included an increase in exposure of 75% rise in sales

•Word of Mouth Crisis Management in the Music Industry:
When Frank Black's (Pixies) equipment was stolen we made sure everyone heard. From fansites to MTV News, everyone was helping to get the word out, get the equipment back and keep the tour going

•No-cost Product Placement in Major Films/TV shows:
Whether you watch Hannibal or Malcolm In the Middle, a main prop is the wheelchair we supplied - to gain exposure for Sunrise Medical's Quickie and Breeze line of wheelchairs

•Bringing Bonnie back to Billboard
Most times, when a CD falls from the charts, it is gone forever. When Bonnie Raitt's Road Tested CD fell from the charts, we brought it back through cross-promotional marketing: Radio and Retail promotional giveaways - display contests at Tower Records...

MONETARY ACCOMPLISHMENTS

•Increased game developers overall gross sales 75%, within 6 month period

•Secured ad trades at a value of 7x the product’s MSRP for entertainment marketing agency's clients (SONY, Budweiser, Capital Records recording artists)

•Held company record for highest upsells, with an 81% ratio, for educational CD-Rom firm

•Raised ad sales 60% for music distribution company’s retail catalog

Bethany Siegler’s Specialties:

Marketing - Advertising
Social Media - Social Network
Word of Mouth Marketing
Internet Marketing
Grassroots/Lifestyle
Web Content Management
Joint Venture Opportunties
Affiliate Marketing
Business Development
Channel Partnerships
Research/Analysis
Brand Marketing
Product Launches
Client Relations
Tour Support
Copywriting/Editing
Art Direction
Retail Promotions
Project Management

Additional Information

Bethany Siegler’s Websites:

• My Company
• My Portfolio
• My Blog

Bethany Siegler’s Groups:

Front Range Bloggers,
Boulder Web Design Meetup,
Boulder Media Women,
Boulder Creative Commons,
The Boulder Denver New Technology Meetup Group,
Books4Kids - a listserve of illustrators and authors,
Rocky Mountain Chapter - Society of Children's Book Writers and Illustrators (speaker and contributor to publication),
Boulder Design Group,

•    Boulder Network of Professionals
•    Boulder Denver New Tech Meetup

Bethany Siegler’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• expertise requests
• reference requests
• getting back in touch