LinkedIn►Tim Underwood◄

►Tim Underwood◄

Marketing, Social Media, Publicity, Publishing, & Business Consultant

Elmira, Ontario, Canada
Public Relations and Communications
  1. Graf-Martin Communications, Inc.
  1. R.G. Mitchell Family Books,
  2. CharityFest,
  3. Web Consulting
  1. Inbound Marketing University
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Graf-Martin Communications, Inc.

Graf-Martin Communications, Inc.

Marketing, Social Media, Publicity, & Business Strategy

– Present

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>>Marketing Strategy, Research, and Competitive Intelligence
-Fifteen years of experience in marketing strategy and execution

>>Team Leadership Excellence
-Excellent at managing, leading, and motivating cross-functional teams to maximize employee potential

>>Project Management
-Sixteen years of experience in the management of both evolving and clearly defined projects

>>General Business Management
-Nineteen years of business management experience in many professional situations and different industries with a broad and sharp business acumen

>>Product Quality and Service Excellence
-Personal and professional integrity, honesty, and ethics
-High standards of excellence in quality output of collateral and services
-Effective customer-oriented marketing focus
-Proven increased results in sales and cost-cutting efficiencies

>>Technical Experience and Aptitude
-Ten years of experience directing corporate web design
-Tech-savvy knowledge of various networks, platforms, protocols, and enterprise software
-Extensive software utilization skills with strong aptitude in over thirty productivity and design applications including, but not limited to: MS Office Professional, WordPerfect Professional, Acrobat Professional, Dreamweaver, Photoshop, CorelDraw, Paint.Net, Video PowerDirector, Calibre, Sigil...

Specialties: Marketing Strategy, Research, and Competitive Intelligence:
-Fifteen years of experience in marketing planning and execution
-Experience in designing, writing, editing, and proofing news releases, and conducting presentations
-Nine years of experience in product and brand management
- Significant experience in market research and competitive analysis and CI practices
- Comprehensive understanding of Internet mechanisms, blogging, micro-blogging, and social media marketing, Wordpress, various CMS platforms


Marketing, Social Media, Publicity, & Business Strategy

Graf-Martin Communications, Inc.
– Present (5 years 8 months)

-Provide primary or secondary research for campaign projects as needed.
-Monitor print, radio, television and electronic news coverage about clients and disseminate as appropriate.
-Provide Social Media marketing and monitoring strategy and implementation.
-Assume responsibility for PR campaigns
-Study the objectives, promotional policies and needs of clients to develop strategies that will influence public opinion or promote ideas, products and services.
-Track metrics to assess effectiveness of campaigns and ROI
-Monitor competition to Graf-Martin Communications and our clients; gather and analyze competitive product offerings to identify strengths and weaknesses.
-Assist in new business procurement; assist in developing proposals and editing contracts
-Assistant editor and manager of print and web content.
-Website architecture and development
-Consult on corporate internet design, usability and effectiveness.
-Act as co-strategist on marketing and communication programs & campaigns.

Senior Brand and Channel Marketing Manager

R.G. Mitchell Family Books
(6 years 6 months)

-Overseeing marketing for specific sales channels, management of corporate web and print graphics
-Product, pricing, and promotion specialist for key products for publishers importing into Canada
-Product marketing to both retailer and consumer of key author brands and book product
-Ensuring strong, enthusiastic, balanced, and consistent brand identity, integrity, impressions, and market penetration internally and externally
-Vendor contract responsibility for the largest accounts with effective reporting on sales and marketing accomplishments
-Conducted regular (five-star) product presentations to equip sales team
-Product marketing targeting both retailer and consumer and publicity initiatives of key author brands and book product
-Research, monitoring and CI for up-to-moment info
-Product knowledge expert, pricing specialist, cost negotiating, account manager, and promotion specialist for key products/brands for publishers importing into Canada

Marketing Consultant and Financial Officer

(11 years)

Managed accounting cash flow and cash positions
Gave direction to business and charity initiatives
Annual reporting to Revenue Canada

Web Site Design Consultant and Administrator

Web Consulting
(5 years)

Business Development Manager

(2 years)

Established a new regional branch office

Customer Service Supervisor (Interim)

Spaenaur Inc
(1 year)

-Increased sales by 15%, streamlined performance, and increased the spirit of customer service team (reference letter available)
-Managed, led, and motivated a team of eight customer service representatives
-Implemented CI collection into the daily and weekly business
-Serviced both the largest accounts and the “custom-needs” accounts
-Coordinator and writer for ISO 9001 Corrective Actions that required problem identification and resolution plans
-Implemented new business processes to improve cross-company collaboration, efficiencies, and effectiveness

Competitive Intelligence Analyst (Contract)

SMART Technologies
(less than a year)

-Investigated competitors' strategies and effectively anticipated new products and emerging alliances using the following tools: product line mapping, venture capital analysis, patent search tracking, employment analysis, management profiling, research analysis, new monitoring, company analysis using SWOT and SERVO, emerging trends.
-Offered nine recommendations to position the client above the competition

Marketing Consultant (Contract)

ENTELX Software Systems Inc.
(less than a year)

-Using primary and secondary market research, identified and ranked potential partners; proposing a strategy for key prospects for partnership relationship management (PRM) enterprise software in the machine tools, medical devices, and advance manufacturing industries

E-Marketing Research Consultant (Contract)

The Ontario Universities' Application Centre
(less than a year)

Designed, executed, and analyzed an Internet survey that improved Web client satisfaction

Marketing Assistant (MBA Contract Research Award)

Wilfrid Laurier University
(less than a year)

Researched marketing practices among Canadian firms as a contributor to the book Marketing – Real People, Real Decisions (Canadian Edition); Solomon, Stuart, Carson, Smith; Prentice Hall; 2001

Advisory Board Prism Computer Systems Business School

Wilfrid Laurier University
(1 year)

Associate Director of Student Programs and Communications

The Navigators
(3 years)

-Director of Student Programs - design and execute national training programs
-Re-designed, managed, and marketed website to strategically target different interest groups
-Performed desktop layout, writing, editing, and publishing of marketing collateral
-Designed, marketed, and implemented national student development programs
-Acted as the programs’ registration coordinator
-Office Management
-Communication Director
-Web Administration and Design
-Computer Systems Management
-Desktop Design

Fundraising and Development

The Navigators of Canada
(7 years)

Campaign fund-raising.
Regular newsletter communication.
Routine in person and phone visits.
Personal face to face requests.
Presentation and handouts creation.
Learning to be a good storyteller and good vision-caster.
Maintaining database.
Nurturing relationships.
Group presentations and call for commitment.

Executive Assistant

Vision 2000 Canada (A Division of the EFC)
(4 years)

-Coordinated the planning, advertising, and promotion of national conferences
-Planned and implemented resource sales at regional consultations
-Directed desktop layout, writing, editing, and publishing of books and reports
-Assisted with public relations, media relations, strategy, and corporate communications
-Organized, planned, and executed the itinerary schedule of the Executive Director
-Public Relations - coordinate projects and meetings
-Executive Meeting Planner
-Office Management
-Financial Management Assistance
-Assistant Conference Manager
-Desktop Publishing

Lab Technician R&D (Mat Leave)

Apotex Inc.
(7 months)

Assistant Program Director

The Navigators of Canada- Calgary
(6 months)

Managing the accounting and a budget of $60,000
Providing leadership and planning for a group of 50 university students
Life coach and leadership training to a small team and large team

Lab Teaching Assistant

University of Saskatchewan
(4 months)

Guiding students through Biochemistry 341.3 (the only senior lab course for biochemistry majors)
-biochemical measurements
-protein kinase
-gel filtration
-affinity chromatography
-restriction endonucleases
-ion-exchange chromatography

Lab Researcher

University of Calgary
(6 months)

-library research on SEC-HPLC of proteins
-compilation of findings on Macintosh using Endnote software
-protein visualization using Promodeler software
-using thermolysin as the model: attempts to isolate B cereus neutral protease using bacitracin affinity chromatography, FPLC, and SEC-HPLC
-this was to be used in calcium binding and protein folding studies

DJ / Engineer

CFCR Radio
(1 year)

Store Manager

Pic-A-Pop Convenience Store
(2 years)

Laboratory Analyst

Chemical and Geological Laboratories
(6 months)

-preparation and extraction of soluble ions from tarsands
-soil analysis of common salts
-oilfield water analysis of: soluble ions, pH, refractive index, relative density, evaporative and ignition weights, total dissolved solids, tests for H2S, Fe, and organics

Restaurant Waiter

Bonanza Family Restaurants
(less than a year)

Customer Service Attendant

BJ's Donut Shop
(6 months)

Kitchen Supervisor

Orange Julius/StarDog at Expo 86
(6 months)

Gas Station Attendant

Petro Canada
(1 year)


  1. English

    Native or bilingual proficiency

Volunteer Experience & Causes

Opportunities ►Tim is looking for:

Causes ►Tim cares about:

  • Animal Welfare
  • Arts and Culture
  • Children
  • Civil Rights and Social Action
  • Economic Empowerment
  • Education
  • Environment
  • Health
  • Human Rights
  • Disaster and Humanitarian Relief
  • Politics
  • Poverty Alleviation
  • Science and Technology
  • Social Services

Organizations ►Tim supports:


MMTR Physiotherapy Rename, Website, and Logo Revamp(Link)

Company rename.
Logo revamp.
Website refresh.
Pleased customer.

Team members:


Canadian High-Tech Firms Ethical and Consumer Privacy Policies and Best Practices of Firms


The Effect of Technology on Ethics and Consumer Privacy in Internet Marketing


The Competitive Intelligence Practices of Small High-Tech Firms in the Waterloo Region



  • Social
  • Research
  • Marketing
  • Blogging
  • Marketing Strategy
  • Market Research
  • Website Development
  • Project Management
  • Project Coordination
  • Facebook Marketing
  • Customer Service
  • Business Strategy
  • Competitive Analysis
  • Marketing Communications
  • Social Media Marketing
  • Social Media Measurement
  • Social Media Consulting
  • Publishing
  • Graphic Design
  • Video Editing
  • Ebooks
  • SEO
  • Email Marketing
  • Competitive Intelligence
  • book marketing
  • Integrated Marketing...
  • Editing
  • Social Media
  • Leadership
  • CRM
  • Management
  • Public Relations
  • Press Releases
  • Media Relations
  • Training
  • Fundraising
  • Corporate Communications
  • Advertising
  • Strategy
  • Product Marketing
  • Business Development
  • Brand Management
  • Newsletters
  • Cross-functional Team...
  • Marketing Research
  • Creative Direction
  • Team Leadership
  • Content Development
  • Online Marketing
  • Social Networking
  • See 35+  See less


Inbound Marketing University

Marketing Certification (honours), blogging, social media, lead conversion, lead nurturing, PR, and micro-blogging

The Inbound Marketing Certification acknowledges the recipient's proficiency in Inbound Marketing principals and best practices.

This certification is administered by HubSpot.

Activities and Societies: Honours Award with Distinction for being in the top 15%

Wilfrid Laurier University

MBA, Business, Marketing, IT, MIS

>>Award: Scholarship for an "A“ standing
>>Significant Business Research Studies:
-Canadian High-Tech Firms Ethical and Consumer Privacy Policies and Best Practices of Firms (“A” grade)
-The Effect of Technology on Ethics and Consumer Privacy in Internet Marketing (“A” grade)
-The Competitive Intelligence Practices of Small High-Tech Firms in the Waterloo Region (“A+” grade)
>>Marketing Researcher (MBA Contract Research Award)
Wilfrid Laurier University, Waterloo, Ontario
-Researched and compiled marketing practices among Canadian firms that contributed to the book Marketing – Real People, Real Decisions (Canadian Edition); Solomon, Stuart, Carson, Smith; Prentice Hall; 2001

Activities and Societies: >>Chair of MBA Information Systems Committee (Volunteer) School of Business and Economics, WLU, Waterloo, Ontario -Improved the time to improved service of the graduate students' computer lab through liaising, increasing ownership, and cooperation among stakeholders

University of Saskatchewan

BSc., Biochemistry, Psychology

Activities and Societies: Navigators

The University of British Columbia


Activities and Societies: Navigators

Langley Secondary School

Honours, Graduation


Honors & Awards

Inbound Marketing University Certification 2009
Master of Business Administration (MBA) Wilfrid Laurier University, Waterloo, Ontario Award: Scholarship for an "A“ standing
Significant Business Research Studies:
-Canadian High-Tech Firms Ethical and Consumer Privacy Policies and Best Practices of Firms (“A” grade)
-The Effect of Technology on Ethics and Consumer Privacy in Internet Marketing (“A” grade)
-The Competitive Intelligence Practices of Small High-Tech Firms in the Waterloo Region (“A+” grade)


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