Umberto Lisiero

Online Marketing Professional, Brand Activator @ PromoDigital

Rome Area, Italy

Current
  • Brand Activator at PromoDigital
Past
  • Internship at Nielsen Online
  • TV Journalist at 3 CHANNEL
  • Internship at APS Agenzia Promostampa
  • Internship at Radioattività
  • Internship at Fucine Mute webmagazine
Education
  • Ateneo Impresa
  • Università degli Studi di Trieste
Connections
75 connections
Industry
Internet
Websites

Umberto Lisiero’s Summary

journalist (member of the "albo nazionale dei giornalisti pubblicisti"), copy, web editor, web master, buzz agent, buzz coordinator, BMA Group Manager on LinkedIn

Umberto Lisiero’s Specialties:

buzz marketing, conversational marketing & interactive marketing


Umberto Lisiero’s Experience

  • Brand Activator

    PromoDigital

    (Internet industry)

    January 2008Present (7 months)

    PromoDigital is the first Italian interactive promotion & buzz agency, helping clients motivate consumer behaviour to drive immediate and measurable results. We’re a “category killer” shop for every issues related to web promotion & buzz marketing, using our strong new media experience and deep knowledge of cutting-edge database technology.

  • Internship

    Nielsen Online

    (Privately Held; 11-50 employees; Internet industry)

    October 2007January 2008 (4 months)

    Marketing & Communications - Support Activities

    Training Center of Creative Lab (IAB Forum 2007)

  • TV Journalist

    3 CHANNEL

    (Privately Held; 11-50 employees; Broadcast Media industry)

    March 2007April 2007 (2 months)

  • Internship

    APS Agenzia Promostampa

    (Privately Held; 1-10 employees; Marketing and Advertising industry)

    September 2005March 2006 (7 months)

    Marketing & Communications - Support Activities

  • Internship

    Radioattività

    (Privately Held; 1-10 employees; Media Production industry)

    January 2004June 2004 (6 months)

    Radionews

  • Internship

    Fucine Mute webmagazine

    (Non-Profit; 1-10 employees; Online Media industry)

    October 2002March 2003 (6 months)

    Marketing & Communications - Support Activities


Umberto Lisiero’s Education

  • Ateneo Impresa

    Master, Marketing & Communication Web and new Media, 2007

    Project work commissioned by Fastweb

  • Università degli Studi di Trieste

    Communication Sciences, Journalism 20002006

    Dissertation titled: "Web journalism: a comparison between on-line and traditional daily newspapers"
    (see www.giornalistaonline.net)


Additional Information

Umberto Lisiero’s Websites:

Umberto Lisiero’s Interests:

Journalism and media, cinema, (indie) music, books, RPGs, digital animation, ambient media, buzz marketing & unconventional marketing...


Umberto Lisiero’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • expertise requests
  • reference requests
  • getting back in touch

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