Search Engine Optimization (SEO) Specialist
Greater New York City Area
- Current
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- Search Marketing Manager at BusinessWeek.com, New York
- Past
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- Online Marketing Manager at artnet.com, New York
- Online Market Research Analyst at artnet.com New York
- Online Account Coordinator at artnet.com New York
- Program Assistant at Konrad Adenauer Foundation, Malaysia
- Communications Assistant at Goethe Institute, Singapore
- Education
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- Universität Siegen
- Connections
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141
connections
- Industry
- Online Media
- Websites
Ulli Muenker’s Summary
Search Engine Optimization (SEO) Specialist with industry experience since 2003, especially with international content sites.
Other hands-on experience includes 7 years of search engine marketing (SEM), web analytics, online advertising and partnership development.
Ulli Muenker’s Experience
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Search Marketing Manager
BusinessWeek.com, New York
(Public Company; 10,001 or more employees; MHP; Online Media industry)
January 2007 — Present (2 years 11 months)
Strategically leverage paid search engine marketing (SEM) and organic search engine optimization (SEO) techniques to drive relevant traffic to the BusinessWeek site.
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Online Marketing Manager
artnet.com, New York
(Public Company; 51-200 employees; ARTZF; Internet industry)
September 2003 — December 2006 (3 years 4 months)
Managed all online marketing activities. Planned, analyzed, and managed organic Search Engine Optimization (SEO) and paid Search Engine Marketing (SEM) online strategies for company’s Website. Introduced new strategies for SEM and restructured company’s website with latest SEO techniques. Set up and managed online strategic partnerships to increase site traffic. Monitored and analyzed site traffic utilizing Webtrends and Google Analytics. Leveraged web analytics for optimal content development, website navigation, viral marketing, and site usability.
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Online Market Research Analyst
artnet.com New York
(Public Company; 51-200 employees; ARTZF; Internet industry)
November 2002 — August 2003 (10 months)
Initiated analysis reports to track metrics for paid SEM vs. organic SEO traffic from search engines and traffic from partners. Conducted first online client survey. Analyzed customer feedback to introduce such product improvements as new user activation interface that reduced customer service inquiries.
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Online Account Coordinator
artnet.com New York
(Public Company; 51-200 employees; ARTZF; Internet industry)
April 2001 — October 2002 (1 year 7 months)
Constructed and maintained 100 European client websites across 10 countries.
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Program Assistant
Konrad Adenauer Foundation, Malaysia
(Non-Profit; 501-1000 employees; Political Organization industry)
March 1998 — September 2000 (2 years 7 months)
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Communications Assistant
Goethe Institute, Singapore
(Non-Profit; 501-1000 employees; Education Management industry)
March 1997 — February 1998 (1 year )
Ulli Muenker’s Education
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Universität Siegen
M.A. , Media/Communications , 1990 — 1995
Additional Information
Ulli Muenker’s Websites:
Ulli Muenker’s Groups:
Magnet
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SMX - Search Marketing Expo -
PubCon
Ulli Muenker’s Contact Settings
Interested In:
- career opportunities
- new ventures
- job inquiries
- expertise requests
- reference requests
- getting back in touch
