Ulises Vázquez Cruz

Ulises Vázquez Cruz

Owner, Ergos, Online Advertising Group

Mexico City Area, Mexico

Current
Past
Education
  • Instituto Tecnológico y de Estudios Superiores de Monterrey
  • ITESM, CEM
Connections
500+ connections
Industry
Internet
Websites

Ulises Vázquez Cruz’s Summary

Launch of Ergos, Online Advertising Group
Launch of Directa, performance based advertising network
Partner Digital Ventures Mexico
Launch of Buscape.com.mx
Startup member of Mercadolibre.com
SAP introduction, training, Mine Safety Appliances
Lotus Notes project Leader, Metlife Mexico
Entrepreneur development, Prince of Wales IBLF
Entrepreneurship training, Tec de Monterrey

Goals: Pioneer in the develop of the Internet market in Mexico & Latam. Consolidate and evangelize the Mexican online marketing industry. Bring up new web based services in Latinamerica.

If anyone needs help with affiliate marketing, buying media online, performance marketing and furthermore generating results for your campaigns please contact us at +52 55 2973 2207.

Ulises Vázquez Cruz’s Specialties:

Performance & Affiliate Marketing, Online Marketing, Online Business Strategies, Internet Media Buying, Direct Response, Performance based Networks, Landing Page Optimization, Online Price Comparison, E-commerce, Online Auctions, Search Engine Marketing, Search Engine Optimization, Internet Business analysis, Interface design, Usability, Sales, Team building, Entrepreneur ventures. Expertise in: CPA, CPL, CPC, DCPM, CPM, SEO, SEM, Coregistration, text links, contextual ads & email marketing


Ulises Vázquez Cruz’s Experience

  • CEO

    Ergos, Online Advertising Group

    (Privately Held; Marketing and Advertising industry)

    April 2003Present (6 years 8 months)

    Ergos, Online Advertising Group, is a leading media group specialized in online marketing solutions for US Hispanic, Portuguese and Latin American brands.

    Ergos was the first Performance Marketing Agency in Mexico and has three business units. Adverlatin, an affilliate network; BlinkDR, a perfomance adnetwork; and Ergos Media, the CPM division of the group.

    Ergos helps its clients to develop Performance based models to get people interested in their products and convert them in sales. We buy media for our clients based on results to assure every cent invested is recovered in prospective clients.

  • Commercial Representation Punto Fox

    .Fox

    (Public Company; 10,001 or more employees; NWS; Internet industry)

    July 2007November 2007 (5 months)

    In charge of the Performance Marketing Division of Fox International Channels, after the acquisition of Digital Ventures by Newscorp.

  • Commercial Representation in Mexico

    Buscape

    (Privately Held; Internet industry)

    January 2004October 2007 (3 years 10 months)

    Launch of Buscape.com.mx
    Developing the e-commerce market through the biggest price comparison site in Brazil and Latam.

  • Country Manager

    Digital Ventures

    (Privately Held; 51-200 employees; Internet industry)

    November 2005June 2007 (1 year 8 months)

    Launching of the company in Mexico
    Developing the performance marketing industry in Mexico
    Managing Directa Network, the biggest performance based adnetwork in Latam.

  • Sales Manager

    Mercadolibre.com

    (Public Company; 501-1000 employees; MELI; Internet industry)

    October 1999March 2003 (3 years 6 months)

    Startup of the company in Mexico
    Marketing Manager
    Community Manager

  • SAP staff

    Mine Safety Appliances

    (Public Company; 1001-5000 employees; Mining & Metals industry)

    September 1998September 1999 (1 year 1 month)

  • Project Leader Lotus Notes

    Metlife Insurance Company

    (Public Company; 10,001 or more employees; Insurance industry)

    19971998 (1 year )


Ulises Vázquez Cruz’s Education

  • Instituto Tecnológico y de Estudios Superiores de Monterrey

    Computer System Engineering 20002005

  • ITESM, CEM

    ENGINEER , COMPUTER SYSTEMS , July 1995May 2000

    Activities and Societies:
    President of the Computer Science Foundation
    President of the Association for Computer Machinery chapter in Mexico.
    Founder of the Eagle Program, university leadership program
    Cofounder of Cuauhtli Program, Coca Cola Femsa and Itesm leadership program
    Founder GAIA, NGO for environmental sustainability.

Additional Information

Ulises Vázquez Cruz’s Websites:

Ulises Vázquez Cruz’s Interests:

New technology, Internet, Sustainable development, Human development, reading, travelling.

Ulises Vázquez Cruz’s Groups:

AMIPCI,
IAB
eMarketing Association
YBI, IBLF, Prince of Wales.
Youth employment summit
ESP
Gaia, UNESCO.

  •    On Startups - The Community For Entrepreneurs
  •    PajamaNation
  •    IAB
  •    eMarketing Association Network
  •    Online Marketing Professionals Group
  •    Online Advertising Professionals
  •    Digital Media: Video Content Distribution Experts
  •    CPA Advertising Association
  •    Online Lead Generation
  •    Hispanic Media Professionals
  •    ITESM Alumni Association
  •    Ad eXchange Experts
  •    Fox Interactive Media
  •    Online Marketing Latam
  •    Association of Hispanic Advertising Agencies (AHAA)
  •    Online Advertising Group
  •    BASE (BAY AREA SALES EXECUTIVES)
  •    XTEND - A Global Ad Network
  •    Right Media Exchange Experts
  •    Social Action Marketing for Sustainable Development

Ulises Vázquez Cruz’s Honors:

Student Activities’ Golden Ram Award Nomination
Rookie of the Year in the Student in Free Enterprise International Contest (SIFE) in Kansas, USA
Third Place in the “North American College Entrepreneur Award” sponsored by the Saint Louis Missouri University.


Ulises Vázquez Cruz’s Contact Settings

Interested In:

  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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