Social Media Consultant | Interactive Designer | Blogger
Greater New York City Area
Social Media Consultant | Interactive Designer | Blogger
Greater New York City Area
Aaron is currently a freelance social media consultant as well as a master's candidate at NYU's Interactive Telecommunications Program (ITP), where he studies interactive design.
Previously, Aaron served as the global lead for Text 100 Public Relations' social media practice, directing both the internal and external strategic development of the company's work in this area.
Aaron worked with many of the world's largest brands to create successful online community engagement strategies across platforms ranging from blogs to virtual worlds and everything in between.
His expertise in social media communications earned him the role of trusted advisor to clients worldwide, including Cisco, MTV, Raytheon, Lenovo, Philips and others.
He continues to consult on topics such as social media policy creation, internal best practices, Twitter for business, blogger relations and online community building.
As a leader in the application of virtual worlds for communications, he facilitated the MacArthur Foundation's launch of its digital learning initiative simultaneously in real life and Second Life. Additional virtual world work includes Manpower, IBM and Xerox.
Aaron was named the 2007 Young PR Professional of the Year award by PRWeek as well as one of the industry's "Top 10 Rising Stars" in 2006. In addition, his work garnered Text 100 the "Innovation of the Year" award for its virtual world experience and industry honors from the Holmes Report as the 2007 "New Media Agency of the Year."
He received the International Association of Business Communicators “recommended speaker” designation in 2008 and is the co-founder of Social Media Breakfast NYC, a monthly gathering of the corporate social media community in New York.
In addition to his guest posts for the popular social networking blog Mashable, you can follow him online via Twitter (http://twitter.com/aaronu) or on his blog, DISRUPTology (http://disruptology.com).
Public relations, communications, social media / new media (blogs, wikis, social networking), virtual worlds, marketing, presentations, consumer technology, video games
- PRWeek Young PR Professional of the Year (2007)
- PRWeek Innovation of the Year (2007)
- Top 10 Rising Stars, PRWeek (2006)
- Text 100 Star Award for Trusted Adviser Consultancy (2006)
- O'Dwyer Award for Excellence in Public Communication in International PR (June, 2006)
- Silver Sabre Finalist (2005)