Tyler West

Current

V.P. Marketing at Cool Conference Live, Inc. (Sole Proprietorship)
Owner at Glasshouse Consulting
Vice President at Wine Menu, Inc.

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Recommended

3 people have recommended Tyler

Connections

216 connections

Industry

Marketing and Advertising

Websites

My Company

Tyler West’s Summary

I do not believe in doing business for the sake of doing business. I believe business can be harnessed as a tremendous engine of value, which creates more value in society than it takes. I design, develop and collect business performance frameworks that support the twin ideals of commercialism and sustainability in the marketplace.

Everything I'm good at comes down to the principals of good design. I like to make acquaintance with other people who posses a monk-like devotion to whatever it is they do. Creative people are my tribe.

Products with intrinsic worth beyond what it costs to create them will get the most out of a relationship with me. I enjoy working with small, flattish organizations. It is within this structure that we can increase the velocity of cash flow and direct more of it into the hands of a few high caliber people.

Tyler West’s Specialties:

branding and identity, marketing, business model design, business development, competitive strategy, performance frameworks, product launches, project management, information architecture, organic SEO, domain name speculation

Tyler West’s Experience

V.P. Marketing
Cool Conference Live, Inc. (Sole Proprietorship)

(Sole Proprietorship; 1-10 employees; Computer Software industry)

December 2007 — Present (11 months)
Owner

Glasshouse Consulting

(Privately Held; 11-50 employees; Marketing and Advertising industry)

February 2007 — Present (1 year 9 months)

• Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems.
• Strategic Consulting, including business plan & sales strategy development.
• Advising new businesses on formation of corporations and business units, drafting privacy policies and structuring commercial transactions.
• Generated new development deals for a real estate development company that focuses on multi-family residential projects, including real-estate market analysis.
Vice President

Wine Menu, Inc.

(Privately Held; 1-10 employees; Food & Beverages industry)

February 2005 — Present (3 years 9 months)

WineMenu.net is a wine brokerage and constitutes the largest private collection of rare & vintage wines online. I started out as a customer acquisition and retention advisor for the startup. My roles and responsibilities have since evolved to encompass the entire range of marketing opportunities available to the company, as Vice President of Marketing. This involves:

* Defining key business metrics setting the agenda for growth
* Determining the strategic positioning and overall marketing orientation of the business.
* Designing comprehensive customer retention and business development programs to maximize the marginal net worth of every lead.