Tyler West

Current

V.P. Marketing at Cool Conference Live, Inc.
Owner at Glasshouse Consulting
V.P. Marketing at Corporate Warriors

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Past

Vice President at Wine Menu, Inc.

Recommended

4 people have recommended Tyler

Connections

247 connections

Industry

Marketing and Advertising

Websites

My Company

Tyler West’s Summary

I do not believe in doing business for the sake of doing business. I believe business can be harnessed as a tremendous engine of value, which creates more value in society than it takes. I design, develop and collect business performance frameworks that support the twin ideals of commercialism and sustainability in the marketplace.

Everything I'm good at comes down to the principals of good design. I like to make acquaintance with other people who posses a monk-like devotion to whatever it is they do. Creative people are my tribe.

Companies offering products with value beyond what it costs to create them will get the most out of a relationship with me. I enjoy working with small, flattish organizations. It is within this structure that we can increase the velocity of cash-flow and direct more of it into the hands of a few high caliber players.

Tyler West’s Specialties:

branding and identity, logos, marketing, business model design, business development, competitive strategy, high-performance lead acquisition, product launches, project management, information architecture, SEO, domain development

Tyler West’s Experience

V.P. Marketing

Cool Conference Live, Inc.

(Computer Software industry)

December 2007 — Present (1 year 8 months)

Proficient wearing multiple hats as a one-man marketing dept. until company provisioned to expand it's scope of operations.

• Integral to overall on brand direction and market positioning. Participated in hands-on market definition and research.
• Specked online reporting systems and established measurement priorities.
• Business model definition. Refining product lines and profit centers for maximum output.
• Structuring campaigns for Advertisers using sophisticated ad-serving technology.
• Establishing SEO best practices and theory in corporate DNA.
• Pursuing mutually-beneficial arrangements with bloggers and new media organizations.
• Affected trade-show presences & coordinated followup sales activities.
Owner

Glasshouse Consulting

(Privately Held; 11-50 employees; Marketing and Advertising industry)

February 2007 — Present (2 years 6 months)

• Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems.
• Strategic Consulting, including business plan & sales strategy development.
• Advising new businesses on formation of corporations and business units, drafting privacy policies and structuring commercial transactions.
• Generated new development deals for a real estate development company that focuses on multi-family residential projects, including real-estate market analysis.
V.P. Marketing

Corporate Warriors

(Marketing and Advertising industry)

2007 — Present (2 years)
Vice President

Wine Menu, Inc.

(Food & Beverages industry)

February 2005 — January 2008 (3 years)

WineMenu.net is a wine brokerage and constitutes the largest private collection of rare & vintage wines online. I started out as a customer acquisition and retention advisor for the startup. My roles and responsibilities have since evolved to encompass the entire range of marketing opportunities available to the company, as Vice President of Marketing. This involves:

* Defining key business metrics setting the agenda for growth
* Determining the strategic positioning and overall marketing orientation of the business.
* Designing comprehensive customer retention and business development programs to maximize the marginal net worth of every lead.